Apurva Shukla

Account Manager

Born and raised in the metropolitan city ‘that never sleeps’, Mumbai in India; Apurva comes from a humble family background of loving parents and an elder brother. She has been calling Auckland, New Zealand, her home since 2016 and resides with her partner Shehaan.

She is a Mass Media graduate specialising in journalism, a postgraduate in International Communications and believes in great conversations. According to Apurva, communication is the key to every solution in the World. She respects multiple cultures, family values, is a positive thinker and strong mental health advocate. Apurva believes that no matter how great you are at what you do or what you wish to achieve, if you do not take care of yourself and are not at peace mentally, you will never be where you want to be.

Before coming to New Zealand Apurva worked in the evergreen Bollywood and entertainment industry of India. From internships with BBC World and TV Today Network to writing and producing YouTube content for Hollywood news channel of Rajshri Productions, Apurva has worked extensively in digital, television and radio.

During her stint as a public relation professional, Apurva has worked with renowned brands such as Genesis Burson Marstellar (now known as Burson Cohn and Wolf) and Perfect Relations. During her career in PR Apurva helped promote clients such as Viacom 18, Colors TV, Sony PIX, AXN, Nickelodeon, Thomas Cook; Reality TV shows – Big Brother India, India’s Got Talent to name a few.

Stepping into Digital Marketing – which Apurva thinks is simply the latest version of public relations – in 2017, Apurva has been catering to the business community of New Zealand ever since and helping them grow online.

In her spare time Apurva likes to explore breakfast places with her partner across New Zealand, host family and friends, have quality conversations with people around her and hopes to promote mental health. She aspires to understand how to create mental health awareness via digital platforms catering to any and every demographic in the World. She hopes to do her bit and contribute to the world in her own way.

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