{"id":27109,"date":"2019-09-25T10:26:25","date_gmt":"2019-09-24T22:26:25","guid":{"rendered":"https:\/\/pureseotest.wpengine.com\/?page_id=27109"},"modified":"2019-09-25T10:26:29","modified_gmt":"2019-09-24T22:26:29","slug":"link-cleanse","status":"publish","type":"page","link":"https:\/\/pureseo.com\/au\/seo\/link-building-services\/link-cleanse","title":{"rendered":"Link Cleanse"},"content":{"rendered":"<h2>Removing Bad Links To Your Website<\/h2>\n<p>Link cleansing is the process of removing bad backlinks pointing to your website. This is an important&nbsp; component of a successful search engine optimisation strategy.&nbsp;Due to a number of recent <a href=\"https:\/\/pureseo.com\/blog\/google-updates-its-algorithm-again-to-try-stop-webspam-welcome-google-penguin\">Google algorithm updates<\/a>, penalties are now given to websites that have automated backlinks and\/or participate in link exchange programmes<\/p>\n<p><img decoding=\"async\" class=\"alignleft size-full wp-image-2151 lazyload\" data-src=\"https:\/\/pureseo.com\/wp-content\/uploads\/2016\/02\/link-cleanse.jpg\" alt=\"Link Cleanse\" width=\"581\" height=\"295\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 581px; --smush-placeholder-aspect-ratio: 581\/295;\"><\/p>\n<p>While <a href=\"https:\/\/pureseo.com\/blog\/search-rank-results-and-rank-brain\">link building is an integral part of successful SEO<\/a>, it is equally important to monitor and remove links that are harmful to your business, e.g. those coming from \u2018dodgy\u2019 or illegal pages, or from pages with a reputation or intention that goes against your business ethics.<\/p>\n<p><img decoding=\"async\" class=\"alignleft size-full wp-image-2153 lazyload\" data-src=\"https:\/\/pureseo.com\/wp-content\/uploads\/2015\/10\/link-cleanse-photo.jpg\" alt=\"Link Cleanse Photo\" width=\"581\" height=\"295\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 581px; --smush-placeholder-aspect-ratio: 581\/295;\"><\/p>\n<p>In the past, it was quite common for companies to buy or farm links from third party providers. This practice previously helped to positively affect rankings, until Google introduced monitoring tools to identify and devalue pages using these <span style=\"background-color: #f5f6f5;\">linking strategies.<\/span><\/p>\n<p>Now, a critical feature of every <a href=\"https:\/\/pureseo.com\/blog\/search-rank-results-and-rank-brain\">successful SEO strategy<\/a>&nbsp;is to not only to build natural links but also to purge your website of toxic links that will prevent your site from ranking in searches. This is especially necessary if, for example, you are taking over a site from another business or a previous owner. You may not be aware what types of links point to your site and how to improve or remove them.<\/p>\n<p><img decoding=\"async\" class=\"alignleft size-full wp-image-2154 lazyload\" data-src=\"https:\/\/pureseo.com\/wp-content\/uploads\/2015\/10\/link-cleanse-image.jpg\" alt=\"Link Cleanse Image\" width=\"581\" height=\"295\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 581px; --smush-placeholder-aspect-ratio: 581\/295;\"><\/p>\n<p>We are happy to hear from you today to discuss your situation. Here at Pure SEO we can help you identify all backlinks and perform a thorough link cleansing process in support of your other search engine optimisation efforts. Contact us at enquiries@pureseo.co.nz or call <b>(09) 950 3888<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Removing Bad Links To Your Website Link cleansing is the process of removing bad backlinks pointing to your website. This&#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":27299,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-service-single.php","meta":{"inline_featured_image":false,"ep_exclude_from_search":false,"footnotes":""},"class_list":["post-27109","page","type-page","status-publish","hentry","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Link Cleanse - Pure SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Link Cleanse\" \/>\n<meta property=\"og:description\" content=\"Removing Bad Links To Your Website Link cleansing is the process of removing bad backlinks pointing to your website. This is an important&nbsp; component\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pureseo.com\/au\/seo\/link-building-services\/link-cleanse\" \/>\n<meta property=\"og:site_name\" content=\"Pure SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pureseo\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-24T22:26:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pureseo.com\/wp-content\/uploads\/2016\/02\/link-cleanse.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Pure_SEO\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/au\\\/seo\\\/link-building-services\\\/link-cleanse\",\"url\":\"https:\\\/\\\/pureseo.com\\\/au\\\/seo\\\/link-building-services\\\/link-cleanse\",\"name\":\"Link Cleanse - Pure SEO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/au#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/au\\\/seo\\\/link-building-services\\\/link-cleanse#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/au\\\/seo\\\/link-building-services\\\/link-cleanse#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2016\\\/02\\\/link-cleanse.jpg\",\"datePublished\":\"2019-09-24T22:26:25+00:00\",\"dateModified\":\"2019-09-24T22:26:29+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/au\\\/seo\\\/link-building-services\\\/link-cleanse#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/pureseo.com\\\/au\\\/seo\\\/link-building-services\\\/link-cleanse\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/au\\\/seo\\\/link-building-services\\\/link-cleanse#primaryimage\",\"url\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2016\\\/02\\\/link-cleanse.jpg\",\"contentUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2016\\\/02\\\/link-cleanse.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/au\\\/seo\\\/link-building-services\\\/link-cleanse#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Digital Marketing Agency\",\"item\":\"https:\\\/\\\/pureseo.com\\\/au\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO\",\"item\":\"https:\\\/\\\/pureseo.com\\\/au\\\/seo\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Link Building Services\",\"item\":\"https:\\\/\\\/pureseo.com\\\/au\\\/seo\\\/link-building-services\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Link Cleanse\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/au#website\",\"url\":\"https:\\\/\\\/pureseo.com\\\/au\",\"name\":\"Pure SEO\",\"description\":\"Digital Marketing Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/au#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/pureseo.com\\\/au?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\\\/\\\/pureseo.com\\\/au#organization\",\"name\":\"Pure SEO\",\"url\":\"https:\\\/\\\/pureseo.com\\\/au\",\"logo\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/au\\\/seo\\\/link-building-services\\\/link-cleanse#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/au\\\/seo\\\/link-building-services\\\/link-cleanse#local-main-organization-logo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pureseo\",\"https:\\\/\\\/x.com\\\/Pure_SEO\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/pureseo\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCinrMPUg7xZncotAkegPvEA\"],\"address\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/au\\\/seo\\\/link-building-services\\\/link-cleanse#local-main-place-address\"},\"telephone\":[],\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}]},{\"@type\":\"PostalAddress\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/au\\\/seo\\\/link-building-services\\\/link-cleanse#local-main-place-address\",\"streetAddress\":\"35 Kawana Street, Northcote\",\"addressLocality\":\"Auckland\",\"postalCode\":\"0627\",\"addressRegion\":\"Auckland\",\"addressCountry\":\"NZ\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/au\\\/seo\\\/link-building-services\\\/link-cleanse#local-main-organization-logo\",\"url\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Digital-Marketing-Company-NZ-Pure-SEO.png\",\"contentUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Digital-Marketing-Company-NZ-Pure-SEO.png\",\"width\":4159,\"height\":2055,\"caption\":\"Pure SEO\"}]}<\/script>\n<meta name=\"geo.placename\" content=\"Auckland\" \/>\n<meta name=\"geo.region\" content=\"New Zealand\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Link Cleanse - Pure SEO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Link Cleanse","og_description":"Removing Bad Links To Your Website Link cleansing is the process of removing bad backlinks pointing to your website. This is an important&nbsp; component","og_url":"https:\/\/pureseo.com\/au\/seo\/link-building-services\/link-cleanse","og_site_name":"Pure SEO","article_publisher":"https:\/\/www.facebook.com\/pureseo","article_modified_time":"2019-09-24T22:26:29+00:00","og_image":[{"url":"https:\/\/pureseo.com\/wp-content\/uploads\/2016\/02\/link-cleanse.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@Pure_SEO","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/pureseo.com\/au\/seo\/link-building-services\/link-cleanse","url":"https:\/\/pureseo.com\/au\/seo\/link-building-services\/link-cleanse","name":"Link Cleanse - Pure SEO","isPartOf":{"@id":"https:\/\/pureseo.com\/au#website"},"primaryImageOfPage":{"@id":"https:\/\/pureseo.com\/au\/seo\/link-building-services\/link-cleanse#primaryimage"},"image":{"@id":"https:\/\/pureseo.com\/au\/seo\/link-building-services\/link-cleanse#primaryimage"},"thumbnailUrl":"https:\/\/pureseo.com\/wp-content\/uploads\/2016\/02\/link-cleanse.jpg","datePublished":"2019-09-24T22:26:25+00:00","dateModified":"2019-09-24T22:26:29+00:00","breadcrumb":{"@id":"https:\/\/pureseo.com\/au\/seo\/link-building-services\/link-cleanse#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pureseo.com\/au\/seo\/link-building-services\/link-cleanse"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/pureseo.com\/au\/seo\/link-building-services\/link-cleanse#primaryimage","url":"https:\/\/pureseo.com\/wp-content\/uploads\/2016\/02\/link-cleanse.jpg","contentUrl":"https:\/\/pureseo.com\/wp-content\/uploads\/2016\/02\/link-cleanse.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/pureseo.com\/au\/seo\/link-building-services\/link-cleanse#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Digital Marketing Agency","item":"https:\/\/pureseo.com\/au"},{"@type":"ListItem","position":2,"name":"SEO","item":"https:\/\/pureseo.com\/au\/seo"},{"@type":"ListItem","position":3,"name":"Link Building Services","item":"https:\/\/pureseo.com\/au\/seo\/link-building-services"},{"@type":"ListItem","position":4,"name":"Link Cleanse"}]},{"@type":"WebSite","@id":"https:\/\/pureseo.com\/au#website","url":"https:\/\/pureseo.com\/au","name":"Pure SEO","description":"Digital Marketing Agency","publisher":{"@id":"https:\/\/pureseo.com\/au#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pureseo.com\/au?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"},{"@type":["Organization","Place"],"@id":"https:\/\/pureseo.com\/au#organization","name":"Pure SEO","url":"https:\/\/pureseo.com\/au","logo":{"@id":"https:\/\/pureseo.com\/au\/seo\/link-building-services\/link-cleanse#local-main-organization-logo"},"image":{"@id":"https:\/\/pureseo.com\/au\/seo\/link-building-services\/link-cleanse#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/pureseo","https:\/\/x.com\/Pure_SEO","https:\/\/www.linkedin.com\/company\/pureseo\/","https:\/\/www.youtube.com\/channel\/UCinrMPUg7xZncotAkegPvEA"],"address":{"@id":"https:\/\/pureseo.com\/au\/seo\/link-building-services\/link-cleanse#local-main-place-address"},"telephone":[],"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}]},{"@type":"PostalAddress","@id":"https:\/\/pureseo.com\/au\/seo\/link-building-services\/link-cleanse#local-main-place-address","streetAddress":"35 Kawana Street, Northcote","addressLocality":"Auckland","postalCode":"0627","addressRegion":"Auckland","addressCountry":"NZ"},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/pureseo.com\/au\/seo\/link-building-services\/link-cleanse#local-main-organization-logo","url":"https:\/\/pureseo.com\/wp-content\/uploads\/2019\/08\/Digital-Marketing-Company-NZ-Pure-SEO.png","contentUrl":"https:\/\/pureseo.com\/wp-content\/uploads\/2019\/08\/Digital-Marketing-Company-NZ-Pure-SEO.png","width":4159,"height":2055,"caption":"Pure SEO"}]},"geo.placename":"Auckland","geo.region":"New Zealand"},"amp_enabled":false,"_links":{"self":[{"href":"https:\/\/pureseo.com\/au\/wp-json\/wp\/v2\/pages\/27109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pureseo.com\/au\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pureseo.com\/au\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pureseo.com\/au\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/pureseo.com\/au\/wp-json\/wp\/v2\/comments?post=27109"}],"version-history":[{"count":0,"href":"https:\/\/pureseo.com\/au\/wp-json\/wp\/v2\/pages\/27109\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/pureseo.com\/au\/wp-json\/wp\/v2\/pages\/27299"}],"wp:attachment":[{"href":"https:\/\/pureseo.com\/au\/wp-json\/wp\/v2\/media?parent=27109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}