{"id":27345,"date":"2019-09-25T14:44:57","date_gmt":"2019-09-25T02:44:57","guid":{"rendered":"https:\/\/pureseotest.wpengine.com\/?page_id=27345"},"modified":"2022-01-03T20:51:52","modified_gmt":"2022-01-03T07:51:52","slug":"seo-course","status":"publish","type":"page","link":"https:\/\/pureseo.com\/au\/seo\/seo-training\/seo-course","title":{"rendered":"SEO Course with Unitec"},"content":{"rendered":"<p>Pure conducts a 16-week Search Engine Optimisation course in collaboration with Unitec Institute.<\/p>\r\n<p>Students can enroll in the individual SEO certificate course, take it as part of their Digital Marketing Diploma, or as part of Unitec&#8217;s Bachelor of Business degree which is NZQA approved.<\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<h2>Search Engine Optimisation Course Outline<\/h2>\r\n<p>The course is a mix of lectures, hands-on workshops and assignments done as individuals and in groups and covers the following subject matter &amp; more:<\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<h3>Course Introduction, Learning Process and Expectations<\/h3>\r\n<ul>\r\n<li>Overview of SEO<\/li>\r\n<li>Access to Analytics, Webmaster tools<\/li>\r\n<li>What is SEO<\/li>\r\n<li>SEO Tools &#8211; Screaming Frog, MOZ, &amp; more.<\/li>\r\n<li>Reading Search Engine Results Pages (SERPs)<\/li>\r\n<li>How Search Engines Operate<\/li>\r\n<li>How People Interact with Search Engines<\/li>\r\n<li>Why Search Engine Marketing is Necessary (how it affects business)<\/li>\r\n<li>Setting SEO Expectations<\/li>\r\n<\/ul>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<h3>Keyword Research<\/h3>\r\n<ul>\r\n<li>Effective Keyword Research<\/li>\r\n<li>Why you need a Keyword Research plan<\/li>\r\n<li>How to research Keywords<\/li>\r\n<li>Tools for analyzing Keywords<\/li>\r\n<li>Short-Tail vs Long-Tail Keywords<\/li>\r\n<li>Keyword attributes (intent etc.)<\/li>\r\n<li>Understanding Keyword distribution<\/li>\r\n<li>Ongoing Keyword evaluation\/trends<\/li>\r\n<li>Hands-on Keyword Research workshop with Google Keyword Planner &amp; Moz Keyword Explorer<\/li>\r\n<\/ul>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<h3>Content Optimisation<\/h3>\r\n<ul>\r\n<li>How Search Engines and People View Web Pages<\/li>\r\n<li>Understanding content optimisation<\/li>\r\n<li>Optimising site structure<\/li>\r\n<li>Recognizing different types of content<\/li>\r\n<li>Optimizing textual page elements<\/li>\r\n<li>Optimizing nontext components of a webpage<\/li>\r\n<li>Analysing content quality<\/li>\r\n<\/ul>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<h3>Technical Optimisation<\/h3>\r\n<ul>\r\n<li>Interpreting the code behind webpages<\/li>\r\n<li>Understanding how search engines index content<\/li>\r\n<li>Working with canonical URLs and redirects<\/li>\r\n<li>Leveraging microformats (Schema.org, etc.)<\/li>\r\n<li>Working with server-side factors<\/li>\r\n<li>Using Google Webmaster Tools<\/li>\r\n<li>SEO Tools Workshop &#8211; screaming frog &amp; more<\/li>\r\n<\/ul>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<h3>Off-page SEO<\/h3>\r\n<ul>\r\n<li>Understanding the importance of links<\/li>\r\n<li>Building internal links<\/li>\r\n<li>Building external links<\/li>\r\n<li>Finding link-building opportunities<\/li>\r\n<li>Executing a link-building strategy<\/li>\r\n<\/ul>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<h3>Measuring SEO Effectiveness<\/h3>\r\n<ul>\r\n<li>Measuring SEO performance<\/li>\r\n<li>Analyzing keywords<\/li>\r\n<li>Analyzing links<\/li>\r\n<li>Measuring the impact of social media<\/li>\r\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Pure conducts a 16-week Search Engine Optimisation course in collaboration with Unitec Institute. Students can enroll in the individual SEO&#8230;<\/p>\n","protected":false},"author":3,"featured_media":214738,"parent":27333,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-service-single.php","meta":{"inline_featured_image":false,"ep_exclude_from_search":false,"footnotes":""},"class_list":["post-27345","page","type-page","status-publish","has-post-thumbnail","hentry","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SEO Course with Unitec - Pure SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Course with Unitec\" \/>\n<meta property=\"og:description\" content=\"Pure conducts a 16-week Search Engine Optimisation course in collaboration with Unitec Institute. 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