{"id":11277,"date":"2017-08-25T15:55:17","date_gmt":"2017-08-25T02:55:17","guid":{"rendered":"https:\/\/pureseo.wpengine.com\/?p=11277"},"modified":"2019-08-09T14:13:56","modified_gmt":"2019-08-09T02:13:56","slug":"this-week-in-search-google-screens-for-depression","status":"publish","type":"post","link":"https:\/\/pureseo.com\/au\/blog\/google-blog\/this-week-in-search-google-screens-for-depression","title":{"rendered":"This Week in Search: Google Screens For Depression"},"content":{"rendered":"\n<p>Pure SEO\u2019s&nbsp;<em>This Week In Search<\/em>&nbsp;series takes a look at the top SEO and SEM news stories from the week.<\/p>\n\n\n\n<p>Google continues to introduce even more features, ranging from a questionnaire for screening depression to voice shopping for Walmart.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">Google Adds Tool to Screen Depression<\/h2>\n\n\n\n<p>Google has teamed up with the National Alliance on Mental Illness to add a <a href=\"https:\/\/www.searchenginejournal.com\/google-adds-depression-screening-tool-search-results\/211784\/\" target=\"_blank\" rel=\"nofollow noreferrer noopener\" aria-label=\" (opens in a new tab)\">depression screening tool<\/a> to its search results. Now, those searching for keywords such as \u2018depression\u2019 or \u2018clinical depression\u2019 on a mobile device will be answered with a PHQ-9 screening questionnaire.<\/p>\n\n\n\n<p>The questionnaire is designed to test what a person\u2019s level of depression may be. It aims to raise awareness about depression and encourages people to seek medical help if required. The PHQ-9 test will be followed by the usual search results regarding symptoms and treatments.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">Google Launches \u2018Landing Pages\u2019 Mobile Assessment Tool<\/h2>\n\n\n\n<p>Google is helping advertisers improve their mobile performance with their new <a href=\"http:\/\/searchengineland.com\/google-rolls-previously-announced-landing-pages-mobile-assessment-tool-281356\" target=\"_blank\" rel=\"nofollow noreferrer noopener\" aria-label=\" (opens in a new tab)\">\u2018Landing Pages\u2019 tool<\/a>. A tab in the new Adwords experience will make it easier for marketers to assess which individual URLs need to be fixed for better mobile engagement. It will be launched in the next few weeks.<\/p>\n\n\n\n<p>This assessment tool will identify the URLs that drive the most clicks, breaking it down to show which percentage of mobile clicks coming from smartphones land on a mobile-friendly page. These reports will allow marketers to identify and prioritize which URLs need paying attention to.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">Ads on AMP Pages Will Load Even Faster<\/h2>\n\n\n\n<p>Already the fastest on the net, now ads on AMP pages will load even faster. Phase 2 (out of 3) of the AMP Project\u2019s advertising plan has been completed. A new feature called \u2018Fast Fetch\u2019 allows ad requests to be made before the ad response is rendered. The two actions will be performed independent of each other, which means ad slots will render before the user views them.<\/p>\n\n\n\n<p>For a detailed report on the rolling out of this new phase, <a href=\"https:\/\/www.searchenginejournal.com\/ads-amp-pages-will-now-load-even-faster\/211620\/\" target=\"_blank\" rel=\"nofollow noreferrer noopener\" aria-label=\" (opens in a new tab)\">read this article<\/a>.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">Study Shows 57% of Search Traffic is Mobile<\/h2>\n\n\n\n<p>According to a recent report from <a href=\"https:\/\/www.searchenginejournal.com\/57-search-traffic-now-mobile-according-recent-study\/211632\/\" target=\"_blank\" rel=\"nofollow noreferrer noopener\" aria-label=\" (opens in a new tab)\">BrightEdge<\/a>, 57% of search traffic comes from smartphones and tablets. They also discovered a discrepancy in ranking positions for keywords, depending on whether the search was made on a mobile device or a desktop. Their research shows that 79% of all keywords rank differently on a desktop compared to a mobile device, with 47% of those keywords being in positions 1-20.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Walmart and Google Partner Up to Offer Voice Shopping <\/strong><\/h2>\n\n\n\n<p>The two powerhouses have teamed up to bring Walmart voice shopping to Google Assistant and Google Home. Free delivery will also be available through Google Express.<\/p>\n\n\n\n<p><a href=\"http:\/\/searchengineland.com\/walmart-offering-voice-shopping-via-google-assistant-home-281237\" target=\"_blank\" rel=\"nofollow noreferrer noopener\" aria-label=\" (opens in a new tab)\">Walmart said<\/a>, &#8220;One of the primary use cases for voice shopping will be the ability to build a basket of previously purchased everyday essentials. That\u2019s why we decided to deeply integrate our Easy Reorder feature into Google Express. This will enable us to deliver highly personalized shopping recommendations based on customers\u2019 previous purchases, including those made in Walmart stores and on Walmart.com. To take advantage of this personalization, customers only need to link their Walmart account to Google Express.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\t\t\t\tPure SEO\u2019s\u00a0This Week In Search\u00a0series takes a look at the top SEO and SEM news stories from the week.<\/p>\n<p>Google continues to introduce even more features, ranging from a questionnaire for screening depression to voice shopping for Walmart.\t\t<\/p>\n","protected":false},"author":5,"featured_media":19132,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[2,117,301],"tags":[],"ai":[],"class_list":["post-11277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-google-blog","category-seo-news","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>This Week in Search: Google Screens For Depression | Pure SEO<\/title>\n<meta name=\"description\" content=\"This week in search, Google introduced even more features, ranging from a questionnaire for screening depression to voice shopping for Walmart.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This Week in Search: Google Screens For Depression\" \/>\n<meta property=\"og:description\" content=\"Pure SEO\u2019s\u00a0This Week In Search\u00a0series takes a look at the top SEO and SEM news stories from the week. 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