{"id":11345,"date":"2017-09-14T10:51:59","date_gmt":"2017-09-13T21:51:59","guid":{"rendered":"https:\/\/pureseo.wpengine.com\/?p=11345"},"modified":"2023-01-20T18:33:51","modified_gmt":"2023-01-20T05:33:51","slug":"pure-seo-interviews-dominic-sutton","status":"publish","type":"post","link":"https:\/\/pureseo.com\/au\/blog\/interviews-blog\/pure-seo-interviews-dominic-sutton","title":{"rendered":"Pure SEO Interviews: Dominic Sutton"},"content":{"rendered":"\r\n

Pure SEO is fortunate to have many connections in business and marketing who are doing interesting and innovative things. Continuing with our interview series, we reached out to our friend Dominic Sutton, an Auckland-based advertising veteran and investor, to uncover some of his thoughts, opinions and motivations.<\/p>\r\n\r\n\r\n\r\n

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Dominic Sutton<\/h2>\r\n\r\n\r\n\r\n
\"Dominic<\/a><\/figure>\r\n\r\n\r\n\r\n

Dominic Sutton is the Auckland-based owner of a number of businesses in the advertising sector, most notably Pumpt Advertising. A 15 year veteran of the NZ advertising scene, he successfully navigated the pre-digital world to the\u00a0current environment. Having created, acquired and sold over 7 businesses in the last 10 years, Dom is now focused on investing in startups, property and travelling. Interests include helping others succeed, clean tech and angel investment. \u00a0Dom is a member of Entrepreneurs Organisation, a private global network of over 11,000 entrepreneurs.<\/p>\r\n\r\n\r\n\r\n

1. What excites you most about digital marketing?<\/strong><\/p>\r\n\r\n\r\n\r\n

The\u00a0ability\u00a0to easily and cost effectively isolate niches and measure\u00a0different creative without over-investing or going\u00a0\u2018all-in\u2019 until you are sure.<\/p>\r\n\r\n\r\n\r\n

2. What do you see as the biggest trend in digital marketing right now?<\/strong><\/p>\r\n\r\n\r\n\r\n

Using AI to create customised\u00a0experiences for\u00a0consumers.<\/p>\r\n\r\n\r\n\r\n

3. What do you think is the most important thing a business can do to generate online sales or leads?<\/strong><\/p>\r\n\r\n\r\n\r\n

Spend more time learning about\u00a0their\u00a0target audience before they start throwing money around. Stop believing all the hype,\u00a0particularly\u00a0around\u00a0social\u00a0media as a\u00a0lead\u00a0generator, as what’s good for some businesses may not be for yours.<\/p>\r\n\r\n\r\n\r\n

4. What do you think is the biggest challenge about marketing in 2017?<\/strong><\/p>\r\n\r\n\r\n\r\n

Finding staff that have a holistic understanding of what advertising and marketing is really about, and what customers really want. Recruiting the right people with AI<\/a>(or artificial intelligence) has become more efficient nowadays.<\/p>\r\n\r\n\r\n\r\n

5. Which blogs do you read?<\/strong><\/p>\r\n\r\n\r\n\r\n

I \u00a0don\u2019t have a lot of time to read blogs and am not a loyal follower of any, but\u00a0occasionally\u00a0I\u00a0select\u00a0from Pocket (www.getpocket.com<\/a>) Startups (startups.co<\/a>) and Mark Manson for some lighter reading (www.markmanson.net<\/a>). I prefer to listen to podcasts and audiobooks while in the car or in the air.<\/p>\r\n\r\n\r\n\r\n

6. What does a typical work day look like for you?<\/strong><\/p>\r\n\r\n\r\n\r\n

I start earlier, about 7.30am from home, avoid\u00a0traffic, then go into the office about 9.30, do face to\u00a0face\u00a0meetings, then the gym after lunch, \u00a0a little more admin things, then any afternoon meetings, networking, et cetera in\u00a0the\u00a0later afternoon. Then respond to any other\u00a0messages\/email later in\u00a0the\u00a0evening before or after dinner. I now punctuate my day with a mix of work and personal stuff because it works for me. I\u00a0have worked towards creating a routine that allows me to avoid some irritants within a normal work day, such as traffic, operational\u00a0interruptions, and distractions.<\/p>\r\n\r\n\r\n\r\n

7. What motivates you to get out of bed in the morning?<\/strong><\/p>\r\n\r\n\r\n\r\n

Doing awesome stuff with great people.<\/p>\r\n\r\n\r\n\r\n

8<\/strong>. Who inspires you?<\/strong><\/p>\r\n\r\n\r\n\r\n

Elon Musk.
Anyone starting out in business – feeling the fear and doing it anyway.
Solo mums or dads who bring up\u00a0quality children.<\/p>\r\n\r\n\r\n\r\n

9. Which three items could you not live without?<\/strong><\/p>\r\n\r\n\r\n\r\n

I\u00a0have\u00a0plenty of non-material things I think of as essential, but if you are talking about\u00a0\u2019items’, I guess they are:<\/p>\r\n\r\n\r\n\r\n