{"id":11875,"date":"2020-12-22T16:00:38","date_gmt":"2020-12-22T03:00:38","guid":{"rendered":"https:\/\/pureseo.wpengine.com\/?p=11875"},"modified":"2021-10-30T03:23:17","modified_gmt":"2021-10-29T14:23:17","slug":"seo-benefits-social-media","status":"publish","type":"post","link":"https:\/\/pureseo.com\/au\/blog\/seo\/seo-benefits-social-media","title":{"rendered":"SEO & Social Media: How Do They Affect Each Other?"},"content":{"rendered":"

SEO & Social Media: How Do They Affect Each Other?<\/h1>\n

It\u2019s been a formative decade for social media. Ten years ago, social media was in its infancy. Facebook had only 140 million users, LinkedIn 30 million. Since then, these numbers have increased tenfold. In 2020, it is estimated that 3.8 million people are using social media in some form, which is more than half the world\u2019s population. Since this increase in usage, the role of social media in our lives has significantly changed. It has become a central part of our day-to-day activity, as users reach for their phone first thing in the morning and throughout the day on average once every 10 minutes.<\/p>\n

So the question must be asked\u2014how does social media marketing<\/a> influence SEO in 2020?<\/p>\n

Decoding Google\u2019s SEO Ranking Algorithm<\/h2>\n

It is now widely accepted that social media does not directly contribute to SEO ranking. However, social media has proven itself as a powerful platform and should still play a crucial role in your overall SEO strategy. Let\u2019s examine social media\u2019s key advantages:<\/p>\n