{"id":12745,"date":"2018-06-01T17:51:15","date_gmt":"2018-06-01T04:51:15","guid":{"rendered":"https:\/\/pureseo.wpengine.com\/?p=12745"},"modified":"2019-12-20T15:10:49","modified_gmt":"2019-12-20T02:10:49","slug":"this-week-in-search-google-integrates-optimize-with-adwords-and-more","status":"publish","type":"post","link":"https:\/\/pureseo.com\/au\/blog\/seo\/seo-news\/this-week-in-search-google-integrates-optimize-with-adwords-and-more","title":{"rendered":"This Week in Search: Google Integrates Optimize with AdWords, and More!"},"content":{"rendered":"\n<div class=\"clearfix\">Pure SEO\u2019s &#8216;This Week In Search&#8217; series takes a look at the top SEO and SEM news stories from the week.<\/div>\n\n\n\n<div>&nbsp;<\/div>\n\n\n\n<div class=\"exc\">\n<p>This week, Google introduces an integration between Optimize and AdWords, Google My Business removes anonymous reviews, Google&#8217;s Webmaster Trends Analyst, John Mueller, provides useful search insights, and StumbleUpon announces its shutdown after 16 faithful years of service.<\/p>\n<h2>Google integrates Optimize with AdWords<\/h2>\n<\/div>\n\n\n\n<p>Google recently <a href=\"https:\/\/adwords.googleblog.com\/2018\/05\/deliver-relevant-experiences-Optimize-AdWords.html\">introduced<\/a> an integration between Optimize and <a href=\"\/?page_id=27204\">AdWords<\/a>, aimed at making ad testing and personalised landing-page creation easier for marketers. As Google&#8217;s visual editor for landing pages, Optimize allows marketers to quickly and easily change and test landing pages related to their AdWords ads.<\/p>\n\n\n\n<p>Spotify, one of the world&#8217;s largest online audio-streaming platforms, performed an A\/B test with Optimize 360 (the enterprise version of Optimize). The testers used Optimize to create a custom landing page dedicated to audiobooks for the German audience, showing this page to half of their users. The results were phenomenal &#8211; the custom landing page increased Spotify&#8217;s premium subscriptions by 24 per cent.<\/p>\n\n\n\n<p>This feature is now available on the new AdWords experience. To start driving results through A\/B testing with Optimize, just follow <a href=\"https:\/\/support.google.com\/optimize\/answer\/7441215?hl=en\">these instructions from Google<\/a>.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">Google My Business removes anonymous reviews<\/h2>\n\n\n\n<p>Google My Business appears to be disregarding anonymous Google reviews towards a business&#8217;s overall star rating. Originally reported by two individuals on <a href=\"https:\/\/twitter.com\/SkinnySC\/status\/1001196718195650565\">Twitter<\/a>, this is a subtle nod by Google on its journey to promoting local, relevant customer engagement from registered Google accounts.<\/p>\n\n\n\n<p>Business owners will also find this news useful. Generally, anonymous reviews can be quite damaging to a company&#8217;s online reputation. With this update, business owners are able to efficiently repair damaged relationships with their customers.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">John Mueller provides useful search insights<\/h2>\n\n\n\n<p>In recent <a href=\"https:\/\/www.youtube.com\/watch?v=kQIyk-2-wRg\">Google Hangouts<\/a>, John Mueller revealed some useful insights for webmasters all over the world:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Having multiple sites on the same IP address is not a problem &#8211; an issue arises when these sites contain the same or similar content, which Google can deem as a &#8220;collection of doorway sites.&#8221; In this case, one of these sites might get indexed, or they might all get demoted. John recommended creating fewer and stronger sites with &#8220;unique content and unique products&#8221;.<\/li><li>Subdomains and subdirectories are treated the same way in Google search. He recommends only using a subdomain if the page is something different from what is currently on the site.<\/li><li>In a recent <a href=\"https:\/\/twitter.com\/JohnMu\/status\/1001014655656058880\">Twitter reply<\/a>, John revealed that Google does <em>not<\/em> downgrade a site according&nbsp;to the number of typos in the content. However, he does suggest fixing known issues on the site.<\/li><\/ul>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">StumbleUpon is shutting&nbsp;down<\/h2>\n\n\n\n<p>StumbleUpon has announced it is shutting down on the 30th of June after 16 years of faithful service to the internet.<\/p>\n\n\n\n<p>Garret Camp, StumbleUpon co-founder, is building a new-and-improved discovery platform: <a href=\"https:\/\/mix.com\/\">Mix.com<\/a>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><span class=\"markup--quote markup--p-quote is-other\" data-creator-ids=\"anon\">After careful consideration, we\u2019ve made the decision to focus fully on building Mix and transition StumbleUpon accounts into Mix.com over the next couple months.<\/span><\/p><\/blockquote>\n\n\n\n<p>Users will be able to import their favourites, interests,\u00a0and tags from StumbleUpon onto Mix. If you&#8217;re apprehensive about the move, visit Mix.com\u00a0today!<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">Gain exclusive access to digital marketing insights in New Zealand<\/h2>\n\n\n\n<p>Pure SEO recently released the 2018 Digital Marketing Report. Here, we explore internet search trends and insights specifically for New Zealand. Download your free copy below!<\/p>\n\n\n\n<p><span id=\"hs-cta-wrapper-4005b33c-736b-41b5-af99-60e28ac6a453\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-4005b33c-736b-41b5-af99-60e28ac6a453\" class=\"hs-cta-node hs-cta-4005b33c-736b-41b5-af99-60e28ac6a453\"><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pure SEO\u2019s &#8216;This Week In Search&#8217; series takes a look at the top SEO and SEM news stories from the&#8230;<\/p>\n","protected":false},"author":5,"featured_media":18844,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[2,117,112,301],"tags":[],"ai":[],"class_list":["post-12745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-google-blog","category-news","category-seo-news","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>This Week in Search: Google Integrates Optimize with AdWords, and More! - Pure SEO<\/title>\n<meta name=\"description\" content=\"This week, Google integrated Optimize with Adwords as a platform for creating and testing custom landing pages. 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