{"id":14977,"date":"2019-04-01T14:47:09","date_gmt":"2019-04-01T01:47:09","guid":{"rendered":"https:\/\/www.pureseo.co.nz\/?p=14977"},"modified":"2019-12-02T16:36:28","modified_gmt":"2019-12-02T03:36:28","slug":"new-ahrefs-search-engine","status":"publish","type":"post","link":"https:\/\/pureseo.com\/au\/blog\/new-ahrefs-search-engine","title":{"rendered":"New Engine in Town: Ahrefs Announces Plan to Join the Search Ranks"},"content":{"rendered":"\n<p>Since the establishment of Google in 1998, the search engine market has been dominated by the well-known tech giant. We use the word \u201cGoogle\u201d as a verb nowadays because it has become so synonymous with search engines, so it can be hard to imagine anyone wanting to compete with them. However,  SEO tools and service provider <strong><a href=\"https:\/\/ahrefs.com\/about\">Ahrefs<\/a><\/strong> has announced that it wants to join the search engine ranks and compete with the big G. <\/p>\n\n\n\n<p>There are other companies that compete with\nGoogle for the top spot in search engine usage, like Bing and Yahoo! These\nengines have been doing comparatively well in the race, picking up about 20\npercent of the overall search volume together in 2017, but remaining dominated\nby Google (75 percent). Smaller search engines like DuckDuckGo and Tor have\nkept their place in the market as niche anonymous platforms, but it can\u2019t be\nsaid that they\u2019re on the same level. <\/p>\n\n\n\n<p>So, what will Ahrefs have to do to have a\nshot, and how will their search engine be different?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is Ahrefs and why build a search engine now?<\/h2>\n\n\n\n<p>Ahrefs is an SEO tool provider that tracks content, keywords, and page rankings of every website on the Internet. They were established as a small start-up in 2011, and have now progressed to become one of the primarily-used systems in the search engine optimisation industry. They\u2019ve never branched into the search engine sector before, but on the 27<sup>th<\/sup> of March 2019 founder and CEO Dmitri Gerasimenko <strong><a href=\"https:\/\/twitter.com\/botsbreeder\/status\/1110889488706760704\">announced on Twitter<\/a><\/strong> that they intended to join the race. <\/p>\n\n\n\n<blockquote class=\"twitter-tweet\" data-lang=\"en\"><p lang=\"en\" dir=\"ltr\">Ahrefs is working on general purpose search engine to compete with Google. Sounds crazy, right?<br>But lets talk about two huge problems with Google which they will never want to fix:<\/p>\u2014 Dmitry Gerasimenko (@botsbreeder) <a href=\"https:\/\/twitter.com\/botsbreeder\/status\/1110889488706760704?ref_src=twsrc%5Etfw\">March 27, 2019<\/a><\/blockquote>\n<script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\n\n\n<p class=\"has-small-font-size\"><em>-Dmitry Gerasimenko&#8217;s official Twitter announcement<\/em><\/p>\n\n\n\n<p>He cited a couple of reasons that Ahrefs\nhad decided to expand, and we\u2019ll go through them here.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Privacy Issues<\/h3>\n\n\n\n<p>Google\u2019s services come with the now inherent understanding that anyone who uses their search engine (and associated sites) will have their information anonymously shared across the board in order to tailor user experience. While this is a good feature to many people, there is also a large percentage of the population that doesn\u2019t like the idea of their internet activity being stored and moved around for the purpose of analytics. It&#8217;s a well-known fact that as an advertising company, Google sells ad spots to advertisers based on <strong><em>anonymous <\/em><\/strong>personal information. This allows Google to tailor ads that users see across the browser according to their search activity. (More on how Google uses information <a href=\"https:\/\/www.androidcentral.com\/does-google-sell-your-data\">here<\/a>.)<\/p>\n\n\n\n<p>In order to combat this data-farming culture, Gerasimenko has said that the new Ahrefs search engine will not use its users&#8217; data for any form of profit, which leads us to wonder about how their search metrics will work. It\u2019s well-known that Google uses a person\u2019s search history to tailor their search results, so if Ahrefs won\u2019t store information and use it for profit, how will they rank searches for a specific user?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Profit Sharing<\/h3>\n\n\n\n<p>The second reason, and the one more extensively addressed by Gerasimenko, is that of sharing the profit collected from the Ahrefs search engine. They have said that they will implement a 90\/10 model in order to send 90 per cent of the profits to the publishers who create and streamline the information available. This means that they will only use 10 per cent of the revenue they earn to maintain the engine.<\/p>\n\n\n\n<p>In Gerasimenko\u2019s view, creating a search engine which gives website owners good profit sharing from serving up quality content will increase the value of the information available. It will also allow for creators to benefit from more monetisation of their content since their content won\u2019t be \u201cscraped\u201d from their site and displayed on the Google SERP where it can\u2019t be monetised. This promotes users to actually go onto the website providing the information, rather than reading it off of the SERP (like Google does with Featured Snippets). <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;<em>What could be better than a free search engine? The one giving back.&#8221;<\/em><\/p><cite>Dmitri Gerasimenko, CEO and Founder of Ahrefs<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Keep an Eye on the Game<\/h2>\n\n\n\n<p>In the coming months, it\u2019s crucial to keep our eyes on Ahrefs as they develop this new project. They already have a lot of experience crawling websites and cataloguing their content, and they have the second largest industry bot to do so, so they&#8217;ve got a good foundation. It appears that this new engine will <em>cater to the creator and the user <\/em>more than to the search engine company. However, it may be missing a few key features we are used to seeing from Google (like the rich snippets on the SERP or its tailored approach to searches). <\/p>\n\n\n\n<p>Only time will tell how well Ahrefs will compete, and whether or not they will rise through the ranks to displace Google as the top search engine.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Looking to Improve Your Search Engine Optimisation?<\/h4>\n\n\n\n<p>Pure SEO can help your business thrive through 2019, helping you generate more leads and revenue through improving your placement on search engines. We have a qualified team of <a href=\"\/?page_id=27223\">SEO<\/a> and SEM experts who can help your business succeed online. <strong><a href=\"https:\/\/www.pureseo.co.nz\/contact-us\/\">Contact us<\/a><\/strong> to talk to our experts today. <\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since the establishment of Google in 1998, the search engine market has been dominated by the well-known tech giant. We&#8230;<\/p>\n","protected":false},"author":8,"featured_media":14988,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[2],"tags":[],"ai":[],"class_list":["post-14977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ahrefs Announces Plan To Build New Search Engine - Pure SEO<\/title>\n<meta name=\"description\" content=\"Ahrefs has announced their intent to create a new search engine. Find out whether they have a shot and why their take is different to Google!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Engine in Town: Ahrefs Announces Plan to Join the Search Ranks\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pureseo.com\/au\/blog\/new-ahrefs-search-engine\" \/>\n<meta property=\"og:site_name\" content=\"Pure SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pureseo\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-01T01:47:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-02T03:36:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pureseo.com\/wp-content\/uploads\/2019\/04\/Screenshot-77.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1907\" \/>\n\t<meta property=\"og:image:height\" content=\"1074\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Courtney-Dale Nel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Pure_SEO\" \/>\n<meta name=\"twitter:site\" content=\"@Pure_SEO\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Courtney-Dale Nel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/au\\\/blog\\\/new-ahrefs-search-engine#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/au\\\/blog\\\/new-ahrefs-search-engine\"},\"author\":{\"name\":\"Courtney-Dale Nel\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/au#\\\/schema\\\/person\\\/4dd30ddb2655772ac2e0ba3996ede66d\"},\"headline\":\"New Engine in Town: Ahrefs Announces Plan to Join the Search Ranks\",\"datePublished\":\"2019-04-01T01:47:09+00:00\",\"dateModified\":\"2019-12-02T03:36:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/au\\\/blog\\\/new-ahrefs-search-engine\"},\"wordCount\":890,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/au#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/au\\\/blog\\\/new-ahrefs-search-engine#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/Screenshot-77.png\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/pureseo.com\\\/au\\\/blog\\\/new-ahrefs-search-engine#respond\"]}],\"copyrightYear\":\"2019\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/au\\\/blog\\\/new-ahrefs-search-engine\",\"url\":\"https:\\\/\\\/pureseo.com\\\/au\\\/blog\\\/new-ahrefs-search-engine\",\"name\":\"Ahrefs Announces Plan To Build New Search Engine - Pure SEO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/au#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/au\\\/blog\\\/new-ahrefs-search-engine#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/au\\\/blog\\\/new-ahrefs-search-engine#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/Screenshot-77.png\",\"datePublished\":\"2019-04-01T01:47:09+00:00\",\"dateModified\":\"2019-12-02T03:36:28+00:00\",\"description\":\"Ahrefs has announced their intent to create a new search engine. 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