{"id":213429,"date":"2021-12-09T14:46:16","date_gmt":"2021-12-09T01:46:16","guid":{"rendered":"https:\/\/pureseotest.wpengine.com\/?p=213429"},"modified":"2021-12-10T11:24:14","modified_gmt":"2021-12-09T22:24:14","slug":"leading-digital-marketing-agency-pure-seo-announces-acquisition-of-this-side-up","status":"publish","type":"post","link":"https:\/\/pureseo.com\/au\/blog\/pure-seo\/press-release\/leading-digital-marketing-agency-pure-seo-announces-acquisition-of-this-side-up","title":{"rendered":"Pure SEO Announces Acquisition of This Side Up"},"content":{"rendered":"<p>New Zealand\u2019s most prominent SEO and <a href=\"https:\/\/pureseo.com\/nz\">digital marketing agency<\/a> is excited to announce the acquisition of data-led, specialist ecommerce and programmatic digital advertising agency, This Side Up.<\/p>\n<p>This Side Up complements Pure SEO\u2019s stable of brands, consisting of Pure SEO, Digital Popcorn, and Conversion Surgeons &#8211; rounding out the market leader\u2019s data-led ecommerce and programmatic marketing portfolio.<\/p>\n<p>A specialisation in ecommerce couldn\u2019t come at a better time as Covid-19 and its associated lockdowns have accelerated the growth of online shopping by about six years. The future is here now, with numbers from Shopify confirming a 27% increase in online spend in the first half of 2021. Not all of this spend was going offshore either; a high percentage (71%) was spent with local retailers. The opportunities are there for Kiwi companies to seize now.<\/p>\n<p>This Side Up\u2019s team of nine \u2013 led by Managing Director and industry veteran Steve Crowe \u2013 will be joining the Pure SEO team, increasing the total number of employees close to 100. This Side Up brings long-standing client relationships including Harrisons Carpets and Walker &amp; Hall Jewellery. These clients will be in good company alongside Pure SEO\u2019s enduring accounts including Subaru, Datacom, and Bridgestone.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-213447 size-full lazyload\" data-src=\"https:\/\/pureseo.com\/wp-content\/uploads\/2021\/12\/This-Side-Up-Digital-Marketing-Company-NZ-acquired-e1639014453864.jpg\" alt=\"This Side Up Digital Marketing Company NZ acquired\" width=\"800\" height=\"450\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/450;\"><\/p>\n<p>\u201cWe\u2019re ecstatic to have the This Side Up team on board with us,\u201d says Richard Conway, Pure SEO\u2019s CEO and Founder. \u201cI\u2019ve known Steve since we were both just starting out in this business more than a decade ago. Not only will their offerings complement and strengthen our own, but our values are well aligned also. The real care and strong customer focus that This Side Up embody supports our mission to \u2018do digital the right way\u2019, and we can now offer a complete turnkey solution to eCommerce clients &#8211; an online store with SEO built into it from day one\u201d.<\/p>\n<p>\u201cThe deal was done the right way \u2013 that honest, Kiwi way we like \u2013 too,\u201d Conway shares. \u201cWe caught up for a drink and got it done with a handshake. By the time the lawyers drew up the final paperwork, it was the same deal that we\u2019d hashed out. I\u2019m thrilled to tap into more of Steve\u2019s valuable expertise and insights as we lean more into the ecommerce space.\u201d<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-213455 size-full lazyload\" data-src=\"https:\/\/pureseo.com\/wp-content\/uploads\/2021\/12\/Digital-Marketing-Agency-NZ-Pure-SEO-e1639014539373.jpg\" alt=\"Digital Marketing Agency NZ - Pure SEO\" width=\"800\" height=\"450\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/450;\"><\/p>\n<p>Timely for more reasons than one, the acquisition of This Side Up marks another milestone in a successful year for Pure SEO. Earlier this year, Pure SEO was <a href=\"https:\/\/www.nzme.co.nz\/news\/nzme-joins-with-pure-seo-to-deliver-search-engine-solutions-for-advertisers\/\">appointed<\/a> the official SEO services provider for NZME. This follows the continued success of Richard\u2019s book, <em>\u2018How to get to the top of Google search\u2019<\/em>\u2013 the only Australasian-focused SEO book published to date.<\/p>\n<p>No stranger to the awards circuit, This Side Up bring multi-year Interactive Advertising Bureau awards as they join Pure SEO, which remains New Zealand\u2019s most awarded independent search agency. &nbsp;<\/p>\n<p>\u201cI\u2019m really excited to see the next evolution of This Side Up. Our specialised e-commerce capability combined with Pure SEO\u2019s scale and systems will be formidable. &nbsp;<\/p>\n<p>I didn\u2019t consider partnering with anyone else; Pure SEO have been leaders in the search and analytics space for 12 years.\u201d says Crowe.<\/p>\n<p>\u201cThis is definitely the start of something exciting!\u2019 Conway adds, \u201cIt\u2019s the perfect fit.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Media Contact:<\/strong><\/p>\n<p>Tali Rose, Head of Marketing<br \/>\n<a href=\"mailto:tali@pureseo.co.nz\">tali@pureseo.co.nz<\/a>, 021 364 093<\/p>\n<p><strong>&nbsp;<\/strong><\/p>\n<p><strong>About Pure SEO<\/strong><\/p>\n<p>Headquartered in Auckland, Pure SEO is an independent, New Zealand-owned Digital Marketing agency and the most awarded Digital Search agency in the country. It provides clients across both New Zealand and Australia with a range of digital marketing services including Search Engine Optimisation (<a href=\"https:\/\/pureseo.com\/resources\/small-business-seo-starter-guide\">free guide available here<\/a>), Google Ads (Search, Display, YouTube and Shopping), eCommerce, Conversion Rate Optimisation, Content Marketing, Social Media and Programmatic Advertising. As an accredited Google Premium Partner, Pure SEO is also the recipient of prestigious awards and recognitions such as the Westpac Auckland Business Awards, Deloitte Technology Fast 500 Asia Pacific Winner, AUT Excellence in Business Support Award and Google Engage All Stars. It was also a double finalist in the IAB 2021 Digital Advertising Awards \u2013 including being the only finalist for the SEO category.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Zealand\u2019s most prominent SEO and digital marketing agency is excited to announce the acquisition of data-led, specialist e-commerce and programmatic digital advertising agency, This Side Up.<\/p>\n","protected":false},"author":1,"featured_media":213439,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[2,114,5308,6138,113],"tags":[],"ai":[],"class_list":["post-213429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-pure-seo-news","category-press-release","category-programmatic","category-pure-seo","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pure SEO Announces Acquisition of This Side Up - Pure SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pure SEO Announces Acquisition of This Side Up\" \/>\n<meta property=\"og:description\" content=\"New Zealand\u2019s most prominent SEO and digital marketing agency is excited to announce the acquisition of data-led, specialist e-commerce and programmatic digital advertising agency, This Side Up.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pureseo.com\/au\/blog\/pure-seo\/press-release\/leading-digital-marketing-agency-pure-seo-announces-acquisition-of-this-side-up\" \/>\n<meta property=\"og:site_name\" content=\"Pure SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pureseo\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/pureseo\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-09T01:46:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-09T22:24:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pureseo.com\/wp-content\/uploads\/2021\/12\/Pure-SEO-Digital-Marketing-Agency-Acquires-This-Side-Up.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"The Pure SEO Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Pure_SEO\" \/>\n<meta name=\"twitter:site\" content=\"@Pure_SEO\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Pure SEO Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/au\\\/blog\\\/pure-seo\\\/press-release\\\/leading-digital-marketing-agency-pure-seo-announces-acquisition-of-this-side-up#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/au\\\/blog\\\/pure-seo\\\/press-release\\\/leading-digital-marketing-agency-pure-seo-announces-acquisition-of-this-side-up\"},\"author\":{\"name\":\"The Pure SEO Team\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/au#\\\/schema\\\/person\\\/93c7ec0a70a719b400b3745342cb68d8\"},\"headline\":\"Pure SEO Announces Acquisition of This Side Up\",\"datePublished\":\"2021-12-09T01:46:16+00:00\",\"dateModified\":\"2021-12-09T22:24:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/au\\\/blog\\\/pure-seo\\\/press-release\\\/leading-digital-marketing-agency-pure-seo-announces-acquisition-of-this-side-up\"},\"wordCount\":686,\"publisher\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/au#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/au\\\/blog\\\/pure-seo\\\/press-release\\\/leading-digital-marketing-agency-pure-seo-announces-acquisition-of-this-side-up#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/Pure-SEO-Digital-Marketing-Agency-Acquires-This-Side-Up.jpg\",\"articleSection\":[\"Blog\",\"News\",\"Press Releases\",\"Programmatic Advertising\",\"Pure SEO\"],\"inLanguage\":\"en-AU\",\"copyrightYear\":\"2021\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/au\\\/blog\\\/pure-seo\\\/press-release\\\/leading-digital-marketing-agency-pure-seo-announces-acquisition-of-this-side-up\",\"url\":\"https:\\\/\\\/pureseo.com\\\/au\\\/blog\\\/pure-seo\\\/press-release\\\/leading-digital-marketing-agency-pure-seo-announces-acquisition-of-this-side-up\",\"name\":\"Pure SEO Announces Acquisition of This Side Up - Pure SEO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/au#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/au\\\/blog\\\/pure-seo\\\/press-release\\\/leading-digital-marketing-agency-pure-seo-announces-acquisition-of-this-side-up#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/au\\\/blog\\\/pure-seo\\\/press-release\\\/leading-digital-marketing-agency-pure-seo-announces-acquisition-of-this-side-up#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/Pure-SEO-Digital-Marketing-Agency-Acquires-This-Side-Up.jpg\",\"datePublished\":\"2021-12-09T01:46:16+00:00\",\"dateModified\":\"2021-12-09T22:24:14+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/au\\\/blog\\\/pure-seo\\\/press-release\\\/leading-digital-marketing-agency-pure-seo-announces-acquisition-of-this-side-up#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/pureseo.com\\\/au\\\/blog\\\/pure-seo\\\/press-release\\\/leading-digital-marketing-agency-pure-seo-announces-acquisition-of-this-side-up\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/au\\\/blog\\\/pure-seo\\\/press-release\\\/leading-digital-marketing-agency-pure-seo-announces-acquisition-of-this-side-up#primaryimage\",\"url\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/Pure-SEO-Digital-Marketing-Agency-Acquires-This-Side-Up.jpg\",\"contentUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/Pure-SEO-Digital-Marketing-Agency-Acquires-This-Side-Up.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"Pure SEO Digital Marketing Agency Acquires This Side Up\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/au\\\/blog\\\/pure-seo\\\/press-release\\\/leading-digital-marketing-agency-pure-seo-announces-acquisition-of-this-side-up#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Digital Marketing Agency\",\"item\":\"https:\\\/\\\/pureseo.com\\\/au\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/pureseo.com\\\/au\\\/blog-au\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Pure SEO\",\"item\":\"https:\\\/\\\/pureseo.com\\\/au\\\/blog\\\/pure-seo\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Press Releases\",\"item\":\"https:\\\/\\\/pureseo.com\\\/au\\\/blog\\\/pure-seo\\\/press-release\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"Pure SEO Announces Acquisition of This Side Up\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/au#website\",\"url\":\"https:\\\/\\\/pureseo.com\\\/au\",\"name\":\"Pure SEO\",\"description\":\"Digital Marketing Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/au#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/pureseo.com\\\/au?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\\\/\\\/pureseo.com\\\/au#organization\",\"name\":\"Pure SEO\",\"url\":\"https:\\\/\\\/pureseo.com\\\/au\",\"logo\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/au\\\/blog\\\/pure-seo\\\/press-release\\\/leading-digital-marketing-agency-pure-seo-announces-acquisition-of-this-side-up#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/au\\\/blog\\\/pure-seo\\\/press-release\\\/leading-digital-marketing-agency-pure-seo-announces-acquisition-of-this-side-up#local-main-organization-logo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pureseo\",\"https:\\\/\\\/x.com\\\/Pure_SEO\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/pureseo\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCinrMPUg7xZncotAkegPvEA\"],\"address\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/au\\\/blog\\\/pure-seo\\\/press-release\\\/leading-digital-marketing-agency-pure-seo-announces-acquisition-of-this-side-up#local-main-place-address\"},\"telephone\":[],\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/au#\\\/schema\\\/person\\\/93c7ec0a70a719b400b3745342cb68d8\",\"name\":\"The Pure SEO Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dd4c12139933aba4142b880674211960be2ea93ffb8caa9f8bdf672d15c7f7d8?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dd4c12139933aba4142b880674211960be2ea93ffb8caa9f8bdf672d15c7f7d8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dd4c12139933aba4142b880674211960be2ea93ffb8caa9f8bdf672d15c7f7d8?s=96&d=mm&r=g\",\"caption\":\"The Pure SEO Team\"},\"description\":\"The editorial team at Pure SEO is super proud of our content. Follow our official channels on social media.\",\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pureseo\",\"https:\\\/\\\/www.instagram.com\\\/pureseo_official\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/pureseo\\\/\",\"https:\\\/\\\/x.com\\\/Pure_SEO\"],\"url\":\"https:\\\/\\\/pureseo.com\\\/au\\\/author\\\/webmaster\"},{\"@type\":\"PostalAddress\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/au\\\/blog\\\/pure-seo\\\/press-release\\\/leading-digital-marketing-agency-pure-seo-announces-acquisition-of-this-side-up#local-main-place-address\",\"streetAddress\":\"35 Kawana Street, Northcote\",\"addressLocality\":\"Auckland\",\"postalCode\":\"0627\",\"addressRegion\":\"Auckland\",\"addressCountry\":\"NZ\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/au\\\/blog\\\/pure-seo\\\/press-release\\\/leading-digital-marketing-agency-pure-seo-announces-acquisition-of-this-side-up#local-main-organization-logo\",\"url\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Digital-Marketing-Company-NZ-Pure-SEO.png\",\"contentUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Digital-Marketing-Company-NZ-Pure-SEO.png\",\"width\":4159,\"height\":2055,\"caption\":\"Pure SEO\"}]}<\/script>\n<meta name=\"geo.placename\" content=\"Auckland\" \/>\n<meta name=\"geo.region\" content=\"New Zealand\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Pure SEO Announces Acquisition of This Side Up - Pure SEO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Pure SEO Announces Acquisition of This Side Up","og_description":"New Zealand\u2019s most prominent SEO and digital marketing agency is excited to announce the acquisition of data-led, specialist e-commerce and programmatic digital advertising agency, This Side Up.","og_url":"https:\/\/pureseo.com\/au\/blog\/pure-seo\/press-release\/leading-digital-marketing-agency-pure-seo-announces-acquisition-of-this-side-up","og_site_name":"Pure SEO","article_publisher":"https:\/\/www.facebook.com\/pureseo","article_author":"https:\/\/www.facebook.com\/pureseo","article_published_time":"2021-12-09T01:46:16+00:00","article_modified_time":"2021-12-09T22:24:14+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/pureseo.com\/wp-content\/uploads\/2021\/12\/Pure-SEO-Digital-Marketing-Agency-Acquires-This-Side-Up.jpg","type":"image\/jpeg"}],"author":"The Pure SEO Team","twitter_card":"summary_large_image","twitter_creator":"@Pure_SEO","twitter_site":"@Pure_SEO","twitter_misc":{"Written by":"The Pure SEO Team","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pureseo.com\/au\/blog\/pure-seo\/press-release\/leading-digital-marketing-agency-pure-seo-announces-acquisition-of-this-side-up#article","isPartOf":{"@id":"https:\/\/pureseo.com\/au\/blog\/pure-seo\/press-release\/leading-digital-marketing-agency-pure-seo-announces-acquisition-of-this-side-up"},"author":{"name":"The Pure SEO Team","@id":"https:\/\/pureseo.com\/au#\/schema\/person\/93c7ec0a70a719b400b3745342cb68d8"},"headline":"Pure SEO Announces Acquisition of This Side Up","datePublished":"2021-12-09T01:46:16+00:00","dateModified":"2021-12-09T22:24:14+00:00","mainEntityOfPage":{"@id":"https:\/\/pureseo.com\/au\/blog\/pure-seo\/press-release\/leading-digital-marketing-agency-pure-seo-announces-acquisition-of-this-side-up"},"wordCount":686,"publisher":{"@id":"https:\/\/pureseo.com\/au#organization"},"image":{"@id":"https:\/\/pureseo.com\/au\/blog\/pure-seo\/press-release\/leading-digital-marketing-agency-pure-seo-announces-acquisition-of-this-side-up#primaryimage"},"thumbnailUrl":"https:\/\/pureseo.com\/wp-content\/uploads\/2021\/12\/Pure-SEO-Digital-Marketing-Agency-Acquires-This-Side-Up.jpg","articleSection":["Blog","News","Press Releases","Programmatic Advertising","Pure SEO"],"inLanguage":"en-AU","copyrightYear":"2021","copyrightHolder":{"@id":"https:\/\/pureseo.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/pureseo.com\/au\/blog\/pure-seo\/press-release\/leading-digital-marketing-agency-pure-seo-announces-acquisition-of-this-side-up","url":"https:\/\/pureseo.com\/au\/blog\/pure-seo\/press-release\/leading-digital-marketing-agency-pure-seo-announces-acquisition-of-this-side-up","name":"Pure SEO Announces Acquisition of This Side Up - Pure SEO","isPartOf":{"@id":"https:\/\/pureseo.com\/au#website"},"primaryImageOfPage":{"@id":"https:\/\/pureseo.com\/au\/blog\/pure-seo\/press-release\/leading-digital-marketing-agency-pure-seo-announces-acquisition-of-this-side-up#primaryimage"},"image":{"@id":"https:\/\/pureseo.com\/au\/blog\/pure-seo\/press-release\/leading-digital-marketing-agency-pure-seo-announces-acquisition-of-this-side-up#primaryimage"},"thumbnailUrl":"https:\/\/pureseo.com\/wp-content\/uploads\/2021\/12\/Pure-SEO-Digital-Marketing-Agency-Acquires-This-Side-Up.jpg","datePublished":"2021-12-09T01:46:16+00:00","dateModified":"2021-12-09T22:24:14+00:00","breadcrumb":{"@id":"https:\/\/pureseo.com\/au\/blog\/pure-seo\/press-release\/leading-digital-marketing-agency-pure-seo-announces-acquisition-of-this-side-up#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pureseo.com\/au\/blog\/pure-seo\/press-release\/leading-digital-marketing-agency-pure-seo-announces-acquisition-of-this-side-up"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/pureseo.com\/au\/blog\/pure-seo\/press-release\/leading-digital-marketing-agency-pure-seo-announces-acquisition-of-this-side-up#primaryimage","url":"https:\/\/pureseo.com\/wp-content\/uploads\/2021\/12\/Pure-SEO-Digital-Marketing-Agency-Acquires-This-Side-Up.jpg","contentUrl":"https:\/\/pureseo.com\/wp-content\/uploads\/2021\/12\/Pure-SEO-Digital-Marketing-Agency-Acquires-This-Side-Up.jpg","width":1920,"height":1080,"caption":"Pure SEO Digital Marketing Agency Acquires This Side Up"},{"@type":"BreadcrumbList","@id":"https:\/\/pureseo.com\/au\/blog\/pure-seo\/press-release\/leading-digital-marketing-agency-pure-seo-announces-acquisition-of-this-side-up#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Digital Marketing Agency","item":"https:\/\/pureseo.com\/au"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/pureseo.com\/au\/blog-au"},{"@type":"ListItem","position":3,"name":"Pure SEO","item":"https:\/\/pureseo.com\/au\/blog\/pure-seo"},{"@type":"ListItem","position":4,"name":"Press Releases","item":"https:\/\/pureseo.com\/au\/blog\/pure-seo\/press-release"},{"@type":"ListItem","position":5,"name":"Pure SEO Announces Acquisition of This Side Up"}]},{"@type":"WebSite","@id":"https:\/\/pureseo.com\/au#website","url":"https:\/\/pureseo.com\/au","name":"Pure SEO","description":"Digital Marketing Agency","publisher":{"@id":"https:\/\/pureseo.com\/au#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pureseo.com\/au?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"},{"@type":["Organization","Place"],"@id":"https:\/\/pureseo.com\/au#organization","name":"Pure SEO","url":"https:\/\/pureseo.com\/au","logo":{"@id":"https:\/\/pureseo.com\/au\/blog\/pure-seo\/press-release\/leading-digital-marketing-agency-pure-seo-announces-acquisition-of-this-side-up#local-main-organization-logo"},"image":{"@id":"https:\/\/pureseo.com\/au\/blog\/pure-seo\/press-release\/leading-digital-marketing-agency-pure-seo-announces-acquisition-of-this-side-up#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/pureseo","https:\/\/x.com\/Pure_SEO","https:\/\/www.linkedin.com\/company\/pureseo\/","https:\/\/www.youtube.com\/channel\/UCinrMPUg7xZncotAkegPvEA"],"address":{"@id":"https:\/\/pureseo.com\/au\/blog\/pure-seo\/press-release\/leading-digital-marketing-agency-pure-seo-announces-acquisition-of-this-side-up#local-main-place-address"},"telephone":[],"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}]},{"@type":"Person","@id":"https:\/\/pureseo.com\/au#\/schema\/person\/93c7ec0a70a719b400b3745342cb68d8","name":"The Pure SEO Team","image":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/secure.gravatar.com\/avatar\/dd4c12139933aba4142b880674211960be2ea93ffb8caa9f8bdf672d15c7f7d8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/dd4c12139933aba4142b880674211960be2ea93ffb8caa9f8bdf672d15c7f7d8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dd4c12139933aba4142b880674211960be2ea93ffb8caa9f8bdf672d15c7f7d8?s=96&d=mm&r=g","caption":"The Pure SEO Team"},"description":"The editorial team at Pure SEO is super proud of our content. Follow our official channels on social media.","sameAs":["https:\/\/www.facebook.com\/pureseo","https:\/\/www.instagram.com\/pureseo_official\/","https:\/\/www.linkedin.com\/company\/pureseo\/","https:\/\/x.com\/Pure_SEO"],"url":"https:\/\/pureseo.com\/au\/author\/webmaster"},{"@type":"PostalAddress","@id":"https:\/\/pureseo.com\/au\/blog\/pure-seo\/press-release\/leading-digital-marketing-agency-pure-seo-announces-acquisition-of-this-side-up#local-main-place-address","streetAddress":"35 Kawana Street, Northcote","addressLocality":"Auckland","postalCode":"0627","addressRegion":"Auckland","addressCountry":"NZ"},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/pureseo.com\/au\/blog\/pure-seo\/press-release\/leading-digital-marketing-agency-pure-seo-announces-acquisition-of-this-side-up#local-main-organization-logo","url":"https:\/\/pureseo.com\/wp-content\/uploads\/2019\/08\/Digital-Marketing-Company-NZ-Pure-SEO.png","contentUrl":"https:\/\/pureseo.com\/wp-content\/uploads\/2019\/08\/Digital-Marketing-Company-NZ-Pure-SEO.png","width":4159,"height":2055,"caption":"Pure SEO"}]},"geo.placename":"Auckland","geo.region":"New Zealand"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/pureseo.com\/au\/wp-json\/wp\/v2\/posts\/213429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pureseo.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pureseo.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pureseo.com\/au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pureseo.com\/au\/wp-json\/wp\/v2\/comments?post=213429"}],"version-history":[{"count":0,"href":"https:\/\/pureseo.com\/au\/wp-json\/wp\/v2\/posts\/213429\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pureseo.com\/au\/wp-json\/wp\/v2\/media\/213439"}],"wp:attachment":[{"href":"https:\/\/pureseo.com\/au\/wp-json\/wp\/v2\/media?parent=213429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pureseo.com\/au\/wp-json\/wp\/v2\/categories?post=213429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pureseo.com\/au\/wp-json\/wp\/v2\/tags?post=213429"},{"taxonomy":"ai","embeddable":true,"href":"https:\/\/pureseo.com\/au\/wp-json\/wp\/v2\/ai?post=213429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}