{"id":70300,"date":"2020-11-20T16:32:43","date_gmt":"2020-11-20T03:32:43","guid":{"rendered":"https:\/\/pureseotest.wpengine.com\/?p=70300"},"modified":"2020-11-20T16:32:43","modified_gmt":"2020-11-20T03:32:43","slug":"new-updates-from-instagram-gets-a-hard-pass-for-users","status":"publish","type":"post","link":"https:\/\/pureseo.com\/au\/blog\/new-updates-from-instagram-gets-a-hard-pass-for-users","title":{"rendered":"New Updates from Instagram Gets a Hard Pass from Users"},"content":{"rendered":"

Instagram recently released world-shaking updates<\/a> within the app, but you read it right, the platform\u2019s users aren\u2019t particularly ecstatic. The recent Instagram app overhaul suggests the company is going full force on Reels and Shopping, which doesn\u2019t sit well with many Instagram users. <\/p>\n

Discover why IGers around the world aren\u2019t so thrilled about the new updates, and what these changes could mean for social media marketers<\/a>!<\/p>\n

First things first: what has changed?<\/strong><\/h2>\n
\"new
New home screen from Instagram, featuring new reels and shopping tabs. Source: Instagram<\/figcaption><\/figure>\n

A minute yet meaningful change, individuals who log in to Instagram will notice a change to the user interface. Located at middle of the bottom navigation bar is a Reels button and Shop tab where the Create button and Activity tabs once were.<\/p>\n

With the addition of these new tabs, the Create and Activity buttons are now relocated at the top right-hand corner of the screen next to the direct message button.<\/p>\n

Instagram states:<\/p>\n

Today we\u2019re announcing some big changes to Instagram \u2014 a Reels tab and a Shop tab. The Reels tab makes it easier for you to discover short, fun videos from creators all over the world and people just like you. The Shop tab gives you a better way to connect with brands and creators and discover products you love.<\/p>\n

Why the change? <\/strong><\/h2>\n

Instagram said they created the new tabs as they\u2019ve seen a shift in how people and creators are using the platform. Instagram claims that they\u2019ve seen a rise in influencers creating short video content as well as the emergence of online shopping since the pandemic started.<\/p>\n

According to Instagram, the addition of the Reels button opens up an opportunity for people to share their creativity with the world. Instagram believes that though it\u2019s a risk to be replacing the Create button with a Reels button, it\u2019s one they\u2019re willing to take, saying:<\/p>\n

 \u201cWe don\u2019t take these changes lightly \u2014 we haven\u2019t updated Instagram\u2019s home screen in a big way for quite a while. But how people create and enjoy culture has changed, and the biggest risk to Instagram is not that we change too fast, but that we don\u2019t change and become irrelevant.\u201d<\/p>\n

So why are Instagram users so upset?<\/strong><\/h2>\n

Reels isn\u2019t resonating with users as the company expected it to. Users feel that Reels is a way for Instagram to compete with the TikTok platform and Instagram users isn\u2019t liking how the company is putting the new feature on a pedestal.<\/p>\n

The change in user interface sends a message to users that Instagram is now prioritising Reels and shopping over main feed content. People have bombarded Twitter to voice out their negative feelings towards the new Instagram update, even going as far as using profane language to express their disdain to the change.<\/p>\n

One user wrote: \u201cInstagram update is awful. They\u2019ve absolutely annihilated impressions and the overall algorithms. I don\u2019t care about reels. I have TikTok for that reason. I don\u2019t want to shop via Instagram either. I have safari for that.\u201d<\/p>\n

While another one said: \u201cLiterally no one asked for the new #instagramupdate. We do not need a section for your \u2018reels\u2019 which are really just tiktoks. Just bring the old explore page back.\u201d<\/p>\n

Famous makeup YouTuber James Charles also joined the conversation by sharing his thoughts on the app\u2019s updates. Long story short, he wasn\u2019t too happy about it either. The consensus is clear \u2013 people are criticising the app for adding things no one asked for.<\/p>\n

What Instagram users really want<\/strong><\/h2>\n

For loyal Instagram users, it’s as simple as not fixing anything that isn\u2019t broken. Instagram users want the app to be as simple as it used to be \u2013 one that\u2019s easy to navigate and one that has an algorithm that allows them to see the content they truly care about.<\/p>\n

What about the marketers and business owners?<\/h2>\n

According to a recent report from the American Express<\/a>, the majority of (78%) small business owners say that positive feedback on social media is a significant driver of business. In America, where COVID-19 is still an ever-present threat, 25% of small business owners reported that they\u2019re using social media as a storefront for the first time and 38% are now selling on social.<\/p>\n

While we can all tell that Reels is definitely a response to the ever-growing TikTok platform (and the looming threat of a US government ban), the focus on Shopping could be a response to business\u2019 inability to do business as usual. In fact, according to Instagram<\/a>, 70% of shopping enthusiasts turn to the platform for product discovery, and 87% say that influencers have inspired them to make a purchase.<\/p>\n

While most Instagram Shopping features are only available in the US (such as checking out), it\u2019s clear that the platform has become more than just a photo and video-sharing app\u2014it\u2019s a colossal social media marketing and e-commerce hybrid that\u2019s only going to get bigger!<\/p>\n

Whether that\u2019s something the wider population is on board for, however, is a different story.<\/p>\n

Connect with Pure SEO to stay in the know!<\/h3>\n

As a leading digital marketing<\/a> agencies, we want connect with you so you can obtain vital pieces of information you need to stay one step ahead. Sign up to our newsletter today for regular digital marketing updates!<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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