{"id":10895,"date":"2017-07-04T16:08:58","date_gmt":"2017-07-04T03:08:58","guid":{"rendered":"https:\/\/pureseo.wpengine.com\/?p=10895"},"modified":"2019-08-07T14:01:29","modified_gmt":"2019-08-07T02:01:29","slug":"top-tip-tuesday-considerations-when-link-building","status":"publish","type":"post","link":"https:\/\/pureseo.com\/cn\/blog\/seo\/top-tip-tuesday-considerations-when-link-building","title":{"rendered":"Top Tip Tuesday &#8211; Considerations When Link Building"},"content":{"rendered":"\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Top Tip Tuesday - Considerations When Link Building\" width=\"640\" height=\"360\" data-src=\"https:\/\/www.youtube.com\/embed\/RRFg-0XL750?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Broadly, SEO can be broken up into on-page and off-page&nbsp;strategies. On-page SEO refers to things like content relevancy and the way your website is constructed. Off-page SEO refers to strategies that increase the number of backlinks pointing toward your domain. This practice is&nbsp;commonly known as link building.<\/p>\n\n\n\n<p>In today&#8217;s Top Tip Tuesday video, Nathan explains why link building is important and how a single link from an authoritative website can be a lot more effective than several links from less credible sources.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">Link Building Factors To Keep In Mind<\/h2>\n\n\n\n<p>Here are some factors you should keep in mind&nbsp;to increase the effectiveness of your link building efforts.<\/p>\n\n\n\n<ol><li><strong>Quality Content:<\/strong><\/li>\n\n\n\n<p>Good, relevant and appropriate content will improve your site\u2019s organic visibility.&nbsp;Try to incorporate your target keywords into your content naturally and appropriately. In particular, it is important to include keywords in your page URL, title tag, meta description and body content.<\/p>\n\n\n\n<li><strong>Domain Authority of Source:<\/strong><\/li>\n\n\n\n<p>The higher the domain authority of a source (website), the higher is the value of a link. For example, newspapers and magazine websites with years of history and reputation will have a much higher domain authority compared a new student magazine start up. In fact, low authority sources can actually reduce the authority of your site. Therefore, it is important to maintain a backlink profile that includes plenty of authoritative sources and constantly make an effort to get higher authority sources.<\/p>\n\n\n\n<li><strong>Anchor Text:<\/strong><\/li>\n\n\n\n<p>Anchor text is the clickable\u00a0text that contains your hyperlink. When link building, try to use whichever keywords you are trying to rank for as your anchor text. This practice signals to Google that the destination web page is about those keywords. However, excessive keyword stuffing can be penalised by Google, so try to keep your anchor text keywords looking as natural and relevant as possible.<\/p>\n\n\n\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Broadly, SEO can be broken up into on-page and off-page&nbsp;strategies. On-page SEO refers to things like content relevancy and the&#8230;<\/p>\n","protected":false},"author":5,"featured_media":15791,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[2,5,3],"tags":[],"ai":[],"class_list":["post-10895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-local-seo","category-seo","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Top Tip Tuesday - Considerations When Link Building - Pure SEO<\/title>\n<meta name=\"description\" content=\"In today&#039;s Top Tip Tuesday video, Nathan explains how a single link from an authoritative website can be more effective than several low-quality links.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top Tip Tuesday - Considerations When Link Building\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pureseo.com\/cn\/blog\/seo\/top-tip-tuesday-considerations-when-link-building\" \/>\n<meta property=\"og:site_name\" content=\"Pure SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pureseo\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-04T03:08:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-07T02:01:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pureseo.com\/wp-content\/uploads\/2019\/08\/Top-Tip-Tuesday.png\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"224\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Rachel Matela\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Pure_SEO\" \/>\n<meta name=\"twitter:site\" content=\"@Pure_SEO\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rachel Matela\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/cn\\\/blog\\\/seo\\\/top-tip-tuesday-considerations-when-link-building#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/cn\\\/blog\\\/seo\\\/top-tip-tuesday-considerations-when-link-building\"},\"author\":{\"name\":\"Rachel Matela\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/cn#\\\/schema\\\/person\\\/40ffd5802dfe4fa794ef23f927955d4f\"},\"headline\":\"Top Tip Tuesday &#8211; 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