How to Create a YouTube Channel<\/h2>\nStep 1. Create a Google Account.<\/h3>\n
Creating a Google Account is essential to creating a channel since the two platforms are integrated. To separate your personal or work emails from your YouTube account, create a new Gmail address where all YouTube-related emails will be sent to, such as notifications or YouTube notices.<\/p>\n
Now that you\u2019ve got a new Google account and Gmail address, it\u2019s time to create your channel. Under Creator Studio, click \u2018Create a channel\u2019.<\/p>\n From here, you will be prompted to create a channel name.<\/p>\n Click on \u2018Use a business or other name\u2019 and enter your business\u2019s name to make it easy for your customers to find your channel. If you run a local business, it might be useful to include your city or location as well.<\/p>\n Great! Now that you\u2019ve created a brand-new YouTube channel, it\u2019s time to customise and personalise your new channel with a custom banner and a logo.<\/p>\n In Creator Studio under the Dashboard tab, click \u2018View Channel\u2019.<\/p>\n From here, click \u2018Customize Channel\u2019 and then \u2018Add Channel Art.\u2019<\/p>\n This is where you upload custom banners and logos that will further help users identify your business. Visual cues are important, so try to incorporate your logo and similar branding elements into your YouTube channel art.<\/p>\n Now that all the initial steps of creating a YouTube channel are done and dusted, you can get started with the real work \u2013 filling up your channel by uploading videos. Make sure to produce and publish videos with high-quality content that will either be useful or entertaining to your projected audience, and you\u2019ll be sure to gain views and subscribers over time.<\/p>\n If you want to learn some useful YouTube SEO best practices to help users find your video faster, read on to the second part of this guide: Optimising Your YouTube Channel.<\/p>\n Since Google and YouTube are heavily integrated with each other, you might think that the SEO best practices for both platforms are the same \u2013 they\u2019re not. At least, not exactly. Although it\u2019s essentially a search engine for videos, YouTube SEO is mostly different to classic Search Engine Optimisation<\/a> because YouTube deals with an entirely different type of content.<\/p>\n However, there are some transferrable SEO skills that you can apply to YouTube Optimisation<\/a>. Combining some classic SEO skills as well as learning a different set of best practices will help you optimise your channel and your videos in no time.<\/p>\n Here are effective ways to optimise your YouTube channel:<\/p>\n A classic in the SEO landscape, doing diligent keyword research is essential for YouTube as well as other search engines. However, keyword research for videos should be tailored to videos, and include words commonly known as \u2018video keywords.\u2019<\/p>\n Video keywords are words that commonly appear on videos. They\u2019re prevalent because they drive traffic to videos and get people to click on your video. Some examples are \u2018how to\u2019, \u2018reviews\u2019, or the word \u2018tutorial\u2019.<\/p>\n Most people on YouTube are either looking to be entertained or be informed. The aforementioned examples are of the informational category \u2013 they help people who are trying to do new things or make purchasing decisions.<\/p>\n Using Google Keyword Planner will help you find high search keywords as well as content ideas for your channel that your niche audience will be interested to watch. For example, entering \u2018How to Optimise YouTube\u2019 on the Keyword Planner yields in results such as \u2018how to create a YouTube channel\u2019, \u2018content strategy\u2019, or \u2018top YouTube tags\u2019 all of which are relevant to YouTube SEO.<\/p>\n Optimising your metadata with the keywords relevant to your content will help YouTube find your videos, because like Google, it can only read your text to know what\u2019s in your video. With YouTube SEO in mind, optimise the filename, title, and most importantly the description and tags.<\/p>\n![\"YouTube](\"https:\/\/www.pureseo.co.nz\/wp-content\/uploads\/2018\/01\/step-1.png\")
\nFigure 1. Creating an account<\/em><\/a>.<\/p>\nStep 2. Create a Channel.<\/h3>\n
<\/a><\/p>\n
\nFigure 2. Creating a channel.<\/em><\/a><\/p>\n
\nFigure 3. Naming your channel.<\/em><\/a><\/p>\nStep 3. Customise your new channel.<\/h3>\n
\nFigure 4. Creator Studio.<\/em><\/a><\/p>\n
\nFigure 5. Customising a channel.<\/em><\/a><\/p>\n
\nFigure 6. Adding channel art.<\/em><\/a><\/p>\nStep 4. Upload videos.<\/h3>\n
\nFigure 7. Uploading a video.<\/em><\/a><\/p>\nOptimising Your YouTube Channel<\/span><\/h1>\n
Keyword Research<\/h3>\n
Optimise the Metadata<\/h3>\n