{"id":130066,"date":"2021-03-22T08:33:18","date_gmt":"2021-03-21T19:33:18","guid":{"rendered":"https:\/\/pureseotest.wpengine.com\/?p=130066"},"modified":"2021-04-19T07:34:50","modified_gmt":"2021-04-18T19:34:50","slug":"top-5-ecommerce-ux-mistakes-that-seriously-hurt-rankings-and-sales","status":"publish","type":"post","link":"https:\/\/pureseo.com\/cn\/blog\/seo\/on-page-optimisation\/top-5-ecommerce-ux-mistakes-that-seriously-hurt-rankings-and-sales","title":{"rendered":"Top 5 ECommerce UX Mistakes That Seriously Hurt Rankings and Sales"},"content":{"rendered":"

ECommerce websites have become cornerstones of online trade. There\u2019s a huge market out there for providing eCommerce solutions and helping customers reach their goals, but within a saturated market, retailers face the challenge of making sure that buyers have a frictionless experience. After all, another choice is just a click away.<\/p>\n

And it\u2019s easy to go wrong when it comes to user experience (UX). UX has a huge role to play in both engaging customers and keeping them engaged, so any UX mistakes can be costly, inflating bounce rate and driving down rankings. However, these mistakes are avoidable with some basic planning.<\/p>\n

Here are five UX mistakes that can affect the sales and rankings of eCommerce sites.<\/p>\n

1. Poorly Optimized Product Pages<\/b><\/h2>\n

According to <\/span>Vertical Leap<\/span><\/a>, 98 percent of shoppers discontinue a purchase because of incorrect or incomplete product descriptions. Accurate and detailed product descriptions don\u2019t just help sales either; they actually reduce the likelihood of complaints and returns.<\/span><\/p>\n

A well-designed product detail page (PDP) is a vital element of any eCommerce marketing strategy, as it\u2019s the make-or-break point of the funnel; here a customer will either convert, or leave. This is why you must provide as much product information on this page as possible. A lack of information, or even something as seemingly innocuous as a low-quality image can turn your customers away.<\/span><\/p>\n

Structured data<\/span><\/a> and a well-designed product page are immensely helpful in boosting your SEO efforts, as product schema helps highlight your page in the search results page, and the page itself converts the visitor.<\/span><\/p>\n

Here are some ways to create an impressive product detail page that converts.<\/span><\/p>\n

Make It Detailed<\/span><\/h3>\n

Don\u2019t go for static descriptions that just show the basic information. Include specific details like size, dimensions, weight, and material type, etc. Include a specification sheet or charts if relevant, as support information can help customers decide in their favor. <\/span><\/p>\n

For instance, note how Nike implements a pop-up to share precise product details.<\/span><\/p>\n

\"Nike
\nSource: https:\/\/www.nike.com\/in\/t\/air-force-1-07-shoe-sX3XKm\/CV1724-103<\/a><\/p>\n

Address Image Issues<\/h3>\n

There are two main ways of tackling product image issues in eCommerce websites.<\/p>\n