{"id":13028,"date":"2018-07-06T16:30:02","date_gmt":"2018-07-06T03:30:02","guid":{"rendered":"https:\/\/pureseo.wpengine.com\/?p=13028"},"modified":"2019-12-19T16:12:55","modified_gmt":"2019-12-19T03:12:55","slug":"google-releases-annual-webspam-report-for-2017-and-more","status":"publish","type":"post","link":"https:\/\/pureseo.com\/cn\/blog\/google-releases-annual-webspam-report-for-2017-and-more","title":{"rendered":"This Week in Search: Google Releases Annual Webspam Report for 2017 and More!"},"content":{"rendered":"\n<div class=\"clearfix\">Pure SEO\u2019s \u2018This Week In Search\u2019 series takes a look at the top SEO and SEM news stories from the week.<\/div>\n\n\n\n<div>&nbsp;<\/div>\n\n\n\n<div>This week,&nbsp; Google releases statistics for the annual Webspam Report for 2017, Google responds to feedback on the Google My Business&#8217;s new agency dashboard for organisation accounts, Facebook makes it possible for users to view all the ads a page is running, and we take a quick look at the automated tools on the new Google Ads.<\/div>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">Google&#8217;s Annual Webspam Report for 2017<\/h2>\n\n\n\n<p>Google recently released statistics for their annual <a href=\"https:\/\/webmasters.googleblog.com\/2018\/06\/how-we-fought-webspam-webspam-report.html\">Webspam Report<\/a>. This outlines how the huge search engine combats spam on the web that violates webmaster guidelines.<\/p>\n\n\n\n<p>According to Google, for many years less than 1 per cent of search results that users visited were considered spammy. The search engine giant further reports that they&#8217;ve managed to further reduce this number by half.<\/p>\n\n\n\n<p>In the past year, they&#8217;ve fought against website hacking. Hacked websites pose serious threats to users because they can take complete control of a website and a user&#8217;s information. Google also removed unnatural links, reducing spam links by almost half as well.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">Google&#8217;s Response to Organisation Accounts Feedback<\/h2>\n\n\n\n<p>The new Google My Business agency dashboard has been taking some hearty feedback from its users. While they&#8217;re still working on addressing all the feedback, they&#8217;ve released a FAQ that may prove useful for those handling Organisation accounts and syncing locations in Google Ads.<\/p>\n\n\n\n<p>Here&#8217;s a quick overview of the <a href=\"https:\/\/www.en.advertisercommunity.com\/t5\/News-Updates\/Feedback-on-Organization-Accounts-and-FAQs\/td-p\/1744861#\">Organisation Accounts FAQ<\/a>:<\/p>\n\n\n\n<p><strong>Q: Does the person granting access downshift to manager?<\/strong><\/p>\n\n\n\n<p>A: Yes. Google recommends that agencies request manager access, or have the business owner add the agency account directly to their listing using the Location Group ID.&nbsp;This access level should provide an agency with all of the capabilities they need.<\/p>\n\n\n\n<p><strong>Q: I heard the business dashboard on Google search disappears when I move my listings into an organization account. Is that true?<\/strong><\/p>\n\n\n\n<p>A: No, the business dashboard continues to appear on Google with no changes for listings in organisation accounts.<\/p>\n\n\n\n<p><strong>Q: Will AdWords be able to sync and retrieve locations from under an Organisation account?<\/strong><\/p>\n\n\n\n<p>A: Yes. Google is actively working on a fix and will have a resolution over the next few weeks.<\/p>\n\n\n\n<p><strong>Q: Requesting access to my client\u2019s listings isn\u2019t working! What can I do?<\/strong><\/p>\n\n\n\n<p>A: An alternate way of accessing a client&#8217;s listing is to have the current listing owner add the Org Accounts&nbsp;<strong>Location Group ID<\/strong>&nbsp;to the listing as an owner or manager instead.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">Facebook Lets Users See All Ads a Page is Running<\/h2>\n\n\n\n<p>Users can now view all the ads a page is actively running on Facebook &#8211; including ads run on Instagram, Messenger, and any Facebook partner networks.<\/p>\n\n\n\n<p>This information can be accessed by going to a Facebook Page and selecting &#8220;Info and Ads&#8221;. Users are also now able to report ads if they see anything &#8220;suspicious&#8221;.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cGiving people more information about any organization and the ads it\u2019s currently running will mean increased accountability for advertisers, helping to prevent abuse on Facebook.\u201d &#8211; Facebook<\/p><\/blockquote>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">New Automated Features on Google Ads<\/h2>\n\n\n\n<p>Google Ads is improving every day when it comes to Machine Learning and automation.<\/p>\n\n\n\n<p>Here&#8217;s a breakdown of the new automated tools that <a href=\"\/?page_id=27204\">Google Ads<\/a> currently offers:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Smart Campaigns for small business<\/strong>. Currently available only in the US, Smart Campaigns allows small business owners to create and run automated ads that promise to produce significantly better results.<\/li><li><strong>Universal app campaigns.&nbsp;<\/strong>This automated campaign type is geared toward helping advertisers get more app installations or drive in-app conversions.<\/li><li><strong>Goal-optimised shopping campaigns.&nbsp;<\/strong>This automated tool makes managing Shopping ads easier, predicting bids that achieve maximum sales value.<\/li><li><strong>Automated bidding<\/strong>. Google automatically predicts the likelihood of conversions, feeding the automated bids used for every unique action.<\/li><li><strong>Dynamic Search Ads (DSAs).&nbsp;<\/strong>This tool automatically lets Google advertise a page&#8217;s site with an automated headline if it matches a user&#8217;s search.<\/li><\/ol>\n\n\n\n<br>\n\n\n\n<h3 class=\"wp-block-heading\">Pure SEO &#8211; The Local SEO and SEM Experts<\/h3>\n\n\n\n<p>Pure SEO has a team of experts who can help build your brand&#8217;s online presence. To see how we can help your business grow, contact us today for a free consultation at 0800 SEARCH!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pure SEO\u2019s \u2018This Week In Search\u2019 series takes a look at the top SEO and SEM news stories from the&#8230;<\/p>\n","protected":false},"author":5,"featured_media":18730,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[2,117,112],"tags":[],"ai":[],"class_list":["post-13028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-google-blog","category-news","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Releases Annual Webspam Report for 2017 and More! | Pure SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This Week in Search: Google Releases Annual Webspam Report for 2017 and More!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pureseo.com\/cn\/blog\/google-releases-annual-webspam-report-for-2017-and-more\" \/>\n<meta property=\"og:site_name\" content=\"Pure SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pureseo\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-06T03:30:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-19T03:12:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pureseo.com\/wp-content\/uploads\/2018\/07\/google-webspam-report-2017.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Rachel Matela\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Pure_SEO\" \/>\n<meta name=\"twitter:site\" content=\"@Pure_SEO\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rachel Matela\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/cn\\\/blog\\\/google-releases-annual-webspam-report-for-2017-and-more#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/cn\\\/blog\\\/google-releases-annual-webspam-report-for-2017-and-more\"},\"author\":{\"name\":\"Rachel Matela\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/cn#\\\/schema\\\/person\\\/40ffd5802dfe4fa794ef23f927955d4f\"},\"headline\":\"This Week in Search: Google Releases Annual Webspam Report for 2017 and More!\",\"datePublished\":\"2018-07-06T03:30:02+00:00\",\"dateModified\":\"2019-12-19T03:12:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/cn\\\/blog\\\/google-releases-annual-webspam-report-for-2017-and-more\"},\"wordCount\":726,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/cn#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/cn\\\/blog\\\/google-releases-annual-webspam-report-for-2017-and-more#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/google-webspam-report-2017.png\",\"articleSection\":[\"Blog\",\"Google\",\"News\"],\"inLanguage\":\"en-CN\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/pureseo.com\\\/cn\\\/blog\\\/google-releases-annual-webspam-report-for-2017-and-more#respond\"]}],\"copyrightYear\":\"2018\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/cn\\\/blog\\\/google-releases-annual-webspam-report-for-2017-and-more\",\"url\":\"https:\\\/\\\/pureseo.com\\\/cn\\\/blog\\\/google-releases-annual-webspam-report-for-2017-and-more\",\"name\":\"Google Releases Annual Webspam Report for 2017 and More! 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