{"id":211015,"date":"2021-06-25T13:56:25","date_gmt":"2021-06-25T01:56:25","guid":{"rendered":"https:\/\/pureseotest.wpengine.com\/?p=211015"},"modified":"2021-07-05T15:40:22","modified_gmt":"2021-07-05T03:40:22","slug":"google-trends-for-seo-and-content","status":"publish","type":"post","link":"https:\/\/pureseo.com\/cn\/blog\/google-trends-for-seo-and-content","title":{"rendered":"How to Use Google Trends for SEO & Content Strategies"},"content":{"rendered":"

Google Trends is a powerful tool for increasing the SEO<\/a> ranking of your site and building robust and reliable content strategies for your business. Here, we break down how you can confidently wield this tool to enhance your overall online presence.<\/p>\n

 <\/p>\n

Using Google Trends to Build SEO Strategies<\/h2>\n

\"\"<\/p>\n

Keyword Traffic<\/h3>\n

The main feature of Google Trends is the keyword trend search function. Understanding the traffic for a particular keyword will inform the content you will create in the future. It\u2019s also a vital indicator of whether you\u2019re on the right track with the online trends. This knowledge is instrumental in optimising your SEO. Unlike other tools, Google Trends gives a more unambiguous indication of whether a keyword\u2019s traffic is likely to have an upwards and downwards trend line. This is the backbone of all other benefits that Google Trends offers, as keywords are foundational to strong SEO.<\/p>\n

Related Keywords<\/h3>\n

A sometimes-neglected aspect of Google Trends is the related keyword search terms function. These related keywords are particularly useful when you\u2019re relatively new to a topic, and need to build a strategy around it. It\u2019s important to remember the related keywords are also trending search terms of their own, which gives them extra weight when planning your SEO strategies.<\/p>\n

Local Search Trends<\/h3>\n

If your business is focused on local search, or is looking to target a specific region, then the local search trends function will be essential for you. Be sure to scroll down to find these insights after searching for a keyword.<\/p>\n

Keyword Ideas & Opportunities<\/h3>\n

\"\"<\/p>\n

Google Trends offers endless opportunities, and the \u201cTrending Searches\u201d section is perfect for inspiration and idea generation. Here, you have access to trending searches in the past 24 hours, but it\u2019s worth noting that a lot of these are too short-term to be useful. Luckily, the categories option allows you to see through the clutter and identify more long-term SEO keywords for your brand.<\/p>\n

Using Google Trends to Build Content Strategies<\/h2>\n

Trend Duration & Direction<\/h3>\n

\"\"<\/p>\n

Keyword volume trends is Google Trends\u2019 best asset and essential for SEO, but it\u2019s arguably even more useful for content creation. As Google continues to emphasize content, you need to be up to date with trending searches to keep your content fresh.<\/p>\n

By analysing keyword trends, you can identify how valuable your content creation will be to your customer. In the short term, focusing on keywords that are trending up rather than those that are trending down is a clear starting point for you to create relevant content.<\/p>\n

But it\u2019s also essential to factor in the long-period trends when planning future content. Creating a content model built on trend research helps you make safer predictions for both content creation, and the impact of posting times.<\/p>\n

Geographic Data for Ranking<\/h3>\n

\"\"<\/p>\n

Google Trends also allows you to identify where and when topics are popular with consumers in different regions. Depending on your business, you may want to know more about consumer preferences in different regions, or elsewhere around the world. This geographic research is vital for larger brands, and can make your content more successful with both consumers and Google alike.<\/p>\n

Don\u2019t be afraid to ask for help!<\/h3>\n

Pure SEO offers digital marketing services across the board, from SEO to Social Media Marketing<\/a>. Get in touch with us today\u2014our digital specialists are here to help your website be Google\u2019s best friend!<\/p>\n","protected":false},"excerpt":{"rendered":"

Google Trends is a powerful tool for increasing the SEO ranking of your site and building robust and reliable content…<\/p>\n","protected":false},"author":23,"featured_media":211124,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[2,551,117,3],"tags":[],"ai":[],"class_list":["post-211015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-content-marketing","category-google-blog","category-seo","entry"],"acf":[],"yoast_head":"\nHow to Use Google Trends for SEO & Content Strategies | Pure SEO<\/title>\n<meta name=\"description\" content=\"Google Trends is a powerful tool to increase website SEO rankings and build reliable content strategies. 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