{"id":215957,"date":"2022-03-30T14:04:15","date_gmt":"2022-03-30T01:04:15","guid":{"rendered":"https:\/\/pureseotest.wpengine.com\/?p=215957"},"modified":"2022-07-23T22:29:54","modified_gmt":"2022-07-23T10:29:54","slug":"heading-structure-seo-guide","status":"publish","type":"post","link":"https:\/\/pureseo.com\/cn\/blog\/seo\/heading-structure-seo-guide","title":{"rendered":"The Pure SEO Guide to Heading Structure"},"content":{"rendered":"\r\n<p>Heading structure is one of the determining signals for rankings in search engine results. It also helps to improve user experience. Implementing a heading structure for SEO is an easy and effective way to make your content easier to navigate and understand for users and search engine bots alike. Check out our ultimate guide below to learn why headings are key to SEO and how to use them effectively to improve your pages\u2019 rankings and user experience.<\/p>\r\n\r\n\r\n\r\n<br>\r\n\r\n\r\n<h2 class=\"wp-block-heading\">What is a Heading Structure?<\/h2>\r\n\r\n\r\n\r\n<p>Headings are used to designate specific sections and subsections of content within a page. They\u2019re usually more prominent text\u2014larger, bolded, and perhaps in branded colours\u2014to make them stand out.<\/p>\r\n\r\n\r\n\r\n<p>Heading structure, sometimes known as heading hierarchy, refers to where and how headings tags appear on a web page. The order of headings on a page affects how those headings interact with another. An H2 heading for example, is typically used for primary sections of content. An H2 heading followed by another H2 heading suggests that the content has moved on to a new section. An H2 heading followed by an H3 heading, however, suggests that the content is drilling deeper into the current section.<\/p>\r\n\r\n\r\n<!-- wp:heading {\u200b\"level\":3}\u200b --> \r\n<h3>What is a Heading Tag?<\/h3>\r\n <!-- \/wp:post-content -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Headings tags are a part of HTML, used to determine the hierarchy of each heading. Heading tags range from H1-H6, and appear like this:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>\r\n<ul>\r\n \t<li><strong>H1 Heading<\/strong> &#8211; Page Title (Each page should have exactly one H1 heading)<\/li>\r\n \t<li><strong>H2 Heading<\/strong> &#8211; Primary Subheadings<\/li>\r\n \t<li><strong>H3 Heading<\/strong> &#8211; Subsection within an H2<\/li>\r\n \t<li><strong>H4 Heading<\/strong> &#8211; Subsection within an H3<\/li>\r\n \t<li><strong>H5 Heading<\/strong> &#8211; Subsection within an H4<\/li>\r\n \t<li><strong>H6 Heading<\/strong> &#8211; Subsection within an H5<\/li>\r\n<\/ul>\r\n<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>With each heading, the content becomes more specific. However, it\u2019s rare for content to require anything past an H4 heading. Header tags determine the importance of content and should introduce what the following section will contain.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:html -->\r\n<br>\r\n<!-- \/wp:html -->\r\n<!-- wp:heading -->\r\n<h2>How Heading Structure Affects Your SEO<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Clear and concise headings are important for SEO. They help users navigate the content and find what\u2019s relevant to them. A poor heading structure can increase bounce rate (users quickly leaving the page) and negatively impact your site\u2019s authority, pushing your content further down in search engine results.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Alongside user navigation, headings also help search engine bots contextualise the content on a page by designating which sections of content are the most important or prominent and how various sections of content relate to one another.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:html -->\r\n<br>\r\n<!-- \/wp:html -->\r\n<!-- wp:heading -->\r\n<h2>SEO Best Practices for Heading Structure<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:heading {\u200b\"level\":3}\u200b --> \r\n<h3>Stick to the Hierarchy<\/h3>\r\n <!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>An optimised heading structure should be presented in numerical order. For instance, you shouldn\u2019t jump from an H1 to an H3. See how we\u2019ve used heading structure to create a logical order of content on the Pure SEO homepage, on the Headings Map pictured here.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><img decoding=\"async\" class=\"alignnone wp-image-215966 lazyload\" data-src=\"https:\/\/pureseo.com\/wp-content\/uploads\/2022\/03\/heading-structure-hierarchy-223x338.jpg\" alt=\"heading-structure-hierarchy\" width=\"288\" height=\"436\" data-srcset=\"https:\/\/pureseo.com\/wp-content\/uploads\/2022\/03\/heading-structure-hierarchy-223x338.jpg 223w, https:\/\/pureseo.com\/wp-content\/uploads\/2022\/03\/heading-structure-hierarchy-600x910.jpg 600w, https:\/\/pureseo.com\/wp-content\/uploads\/2022\/03\/heading-structure-hierarchy.jpg 639w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 288px; --smush-placeholder-aspect-ratio: 288\/436;\" data-original-sizes=\"(max-width: 288px) 100vw, 288px\" \/><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\u200b\"level\":3}\u200b --> \r\n<h3>Every Page Should Have Exactly One H1 Heading<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Every page on your website should have a single H1 heading, typically the page title, followed by H2 subheadings to break up larger pieces of content. The H1 heading should be the first unique content to appear on the page.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\u200b\"level\":3}\u200b --> \r\n<h3>Integrate Keywords into Your Headings<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n\r\n<!-- wp:paragraph -->\r\n<p>Aside from working as an outline to navigate your on-page content, headings provide an effective opportunity to implement more target keywords to help your rankings. Long-tail keywords are great for headings, as they generally represent what people are typing directly into the search bar. If a keyword is relevant to the content, try to fit it naturally into the heading. This will help Google understand the content on the page and pinpoint what\u2019s relevant, which can improve rankings in search engine results.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Using keywords that match search questions in your title can help the page win a featured snippet from Google. For example, a blog post may have the H1 heading \u201chow to create a clear heading structure\u201d and go on to answer the question in the following paragraph. This will be more likely to earn a featured snippet as it accurately reflects what the searchers are typing and helps search engines understand that your content answers their questions.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\u200b\"level\":3}\u200b --> \r\n<h3>Use Heading Structure to Improve User Experience<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Aside from SEO, headings improve accessibility and help readers navigate the content. Avoid using mystery to try and entice searchers. Be informative. Show them that you have exactly what they\u2019re looking for. Although headings don\u2019t appear in search engine results, seeing their search terms included in the headings will encourage users to explore the content once they\u2019re on the page.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>People don\u2019t want to read an entire page of content in search of one specific piece of information. If searchers can\u2019t quickly find what they\u2019re looking for in your content, they\u2019re not going to stick around to digest a solid wall of text. You want your content to flow smoothly, working as a guide to point readers in the direction of the content they\u2019re searching for.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Your site visitors won\u2019t likely read every word of content but rather scan the page to find the piece of information that\u2019s relevant to what they\u2019re looking for. Text over a few hundred words will generally need a subheading to make it easier for readers to digest it efficiently. The goal of a heading structure is to make your content easy to understand. You want to be straightforward and show searchers that you have the information they\u2019re looking for.<\/p>\r\n<!-- \/wp:paragraph -->","protected":false},"excerpt":{"rendered":"<p>Heading structure is one of the determining signals for rankings in search engine results. It also helps to improve user&#8230;<\/p>\n","protected":false},"author":36,"featured_media":215958,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[2,551,6139,593,3],"tags":[],"ai":[],"class_list":["post-215957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-content-marketing","category-guides","category-on-page-optimisation","category-seo","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Ultimate Guide to Heading Structure in SEO | Pure SEO<\/title>\n<meta name=\"description\" content=\"Headings in SEO are key to showing search engines &amp; their users what\u2019s included in your content. We share how to create an optimised heading structure.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Pure SEO Guide to Heading Structure\" \/>\n<meta property=\"og:description\" content=\"Heading structure is one of the determining signals for rankings in search engine results. It also helps to improve user experience. Implementing a\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pureseo.com\/cn\/blog\/seo\/heading-structure-seo-guide\" \/>\n<meta property=\"og:site_name\" content=\"Pure SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pureseo\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-30T01:04:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-23T10:29:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pureseo.com\/wp-content\/uploads\/2022\/03\/heading-structure.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Matthew Carson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Pure_SEO\" \/>\n<meta name=\"twitter:site\" content=\"@Pure_SEO\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matthew Carson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/cn\\\/blog\\\/seo\\\/heading-structure-seo-guide#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/cn\\\/blog\\\/seo\\\/heading-structure-seo-guide\"},\"author\":{\"name\":\"Matthew Carson\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/cn#\\\/schema\\\/person\\\/ee33f23193763f300728354979676292\"},\"headline\":\"The Pure SEO Guide to Heading Structure\",\"datePublished\":\"2022-03-30T01:04:15+00:00\",\"dateModified\":\"2022-07-23T10:29:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/cn\\\/blog\\\/seo\\\/heading-structure-seo-guide\"},\"wordCount\":906,\"publisher\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/cn#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/cn\\\/blog\\\/seo\\\/heading-structure-seo-guide#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/heading-structure.jpg\",\"articleSection\":[\"Blog\",\"Content\",\"Guides\",\"On-page Optimisation\",\"SEO\"],\"inLanguage\":\"en-CN\",\"copyrightYear\":\"2022\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/cn\\\/blog\\\/seo\\\/heading-structure-seo-guide\",\"url\":\"https:\\\/\\\/pureseo.com\\\/cn\\\/blog\\\/seo\\\/heading-structure-seo-guide\",\"name\":\"The Ultimate Guide to Heading Structure in SEO | Pure SEO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/cn#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/cn\\\/blog\\\/seo\\\/heading-structure-seo-guide#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/cn\\\/blog\\\/seo\\\/heading-structure-seo-guide#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/heading-structure.jpg\",\"datePublished\":\"2022-03-30T01:04:15+00:00\",\"dateModified\":\"2022-07-23T10:29:54+00:00\",\"description\":\"Headings in SEO are key to showing search engines & their users what\u2019s included in your content. We share how to create an optimised heading structure.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/cn\\\/blog\\\/seo\\\/heading-structure-seo-guide#breadcrumb\"},\"inLanguage\":\"en-CN\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/pureseo.com\\\/cn\\\/blog\\\/seo\\\/heading-structure-seo-guide\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CN\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/cn\\\/blog\\\/seo\\\/heading-structure-seo-guide#primaryimage\",\"url\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/heading-structure.jpg\",\"contentUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/heading-structure.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"colour-layers\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/cn\\\/blog\\\/seo\\\/heading-structure-seo-guide#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Digital Marketing Agency\",\"item\":\"https:\\\/\\\/pureseo.com\\\/cn\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/pureseo.com\\\/cn\\\/blog\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"SEO\",\"item\":\"https:\\\/\\\/pureseo.com\\\/cn\\\/blog\\\/seo\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"The Pure SEO Guide to Heading Structure\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/cn#website\",\"url\":\"https:\\\/\\\/pureseo.com\\\/cn\",\"name\":\"Pure SEO\",\"description\":\"Digital Marketing Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/cn#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/pureseo.com\\\/cn?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CN\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\\\/\\\/pureseo.com\\\/cn#organization\",\"name\":\"Pure SEO\",\"url\":\"https:\\\/\\\/pureseo.com\\\/cn\",\"logo\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/cn\\\/blog\\\/seo\\\/heading-structure-seo-guide#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/cn\\\/blog\\\/seo\\\/heading-structure-seo-guide#local-main-organization-logo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pureseo\",\"https:\\\/\\\/x.com\\\/Pure_SEO\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/pureseo\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCinrMPUg7xZncotAkegPvEA\"],\"address\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/cn\\\/blog\\\/seo\\\/heading-structure-seo-guide#local-main-place-address\"},\"telephone\":[],\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/cn#\\\/schema\\\/person\\\/ee33f23193763f300728354979676292\",\"name\":\"Matthew Carson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CN\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4ab22ee9838be104bf3036e229beb6fd2a3de34f514382d6fe7fa29d0886ef39?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4ab22ee9838be104bf3036e229beb6fd2a3de34f514382d6fe7fa29d0886ef39?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4ab22ee9838be104bf3036e229beb6fd2a3de34f514382d6fe7fa29d0886ef39?s=96&d=mm&r=g\",\"caption\":\"Matthew Carson\"},\"description\":\"Matthew was born and raised in Auckland's North Shore, graduating from the Auckland University of Technology with a Bachelor of Communication Studies in 2021. An Advertising Creativity major led him to discover his love for words and ultimately pursue a career in copywriting.\",\"url\":\"https:\\\/\\\/pureseo.com\\\/cn\\\/author\\\/matthew\"},{\"@type\":\"PostalAddress\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/cn\\\/blog\\\/seo\\\/heading-structure-seo-guide#local-main-place-address\",\"streetAddress\":\"35 Kawana Street, Northcote\",\"addressLocality\":\"Auckland\",\"postalCode\":\"0627\",\"addressRegion\":\"Auckland\",\"addressCountry\":\"NZ\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CN\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/cn\\\/blog\\\/seo\\\/heading-structure-seo-guide#local-main-organization-logo\",\"url\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Digital-Marketing-Company-NZ-Pure-SEO.png\",\"contentUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Digital-Marketing-Company-NZ-Pure-SEO.png\",\"width\":4159,\"height\":2055,\"caption\":\"Pure SEO\"}]}<\/script>\n<meta name=\"geo.placename\" content=\"Auckland\" \/>\n<meta name=\"geo.region\" content=\"New Zealand\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Ultimate Guide to Heading Structure in SEO | Pure SEO","description":"Headings in SEO are key to showing search engines & their users what\u2019s included in your content. We share how to create an optimised heading structure.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"The Pure SEO Guide to Heading Structure","og_description":"Heading structure is one of the determining signals for rankings in search engine results. It also helps to improve user experience. Implementing a","og_url":"https:\/\/pureseo.com\/cn\/blog\/seo\/heading-structure-seo-guide","og_site_name":"Pure SEO","article_publisher":"https:\/\/www.facebook.com\/pureseo","article_published_time":"2022-03-30T01:04:15+00:00","article_modified_time":"2022-07-23T10:29:54+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/pureseo.com\/wp-content\/uploads\/2022\/03\/heading-structure.jpg","type":"image\/jpeg"}],"author":"Matthew Carson","twitter_card":"summary_large_image","twitter_creator":"@Pure_SEO","twitter_site":"@Pure_SEO","twitter_misc":{"Written by":"Matthew Carson","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pureseo.com\/cn\/blog\/seo\/heading-structure-seo-guide#article","isPartOf":{"@id":"https:\/\/pureseo.com\/cn\/blog\/seo\/heading-structure-seo-guide"},"author":{"name":"Matthew Carson","@id":"https:\/\/pureseo.com\/cn#\/schema\/person\/ee33f23193763f300728354979676292"},"headline":"The Pure SEO Guide to Heading Structure","datePublished":"2022-03-30T01:04:15+00:00","dateModified":"2022-07-23T10:29:54+00:00","mainEntityOfPage":{"@id":"https:\/\/pureseo.com\/cn\/blog\/seo\/heading-structure-seo-guide"},"wordCount":906,"publisher":{"@id":"https:\/\/pureseo.com\/cn#organization"},"image":{"@id":"https:\/\/pureseo.com\/cn\/blog\/seo\/heading-structure-seo-guide#primaryimage"},"thumbnailUrl":"https:\/\/pureseo.com\/wp-content\/uploads\/2022\/03\/heading-structure.jpg","articleSection":["Blog","Content","Guides","On-page Optimisation","SEO"],"inLanguage":"en-CN","copyrightYear":"2022","copyrightHolder":{"@id":"https:\/\/pureseo.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/pureseo.com\/cn\/blog\/seo\/heading-structure-seo-guide","url":"https:\/\/pureseo.com\/cn\/blog\/seo\/heading-structure-seo-guide","name":"The Ultimate Guide to Heading Structure in SEO | Pure SEO","isPartOf":{"@id":"https:\/\/pureseo.com\/cn#website"},"primaryImageOfPage":{"@id":"https:\/\/pureseo.com\/cn\/blog\/seo\/heading-structure-seo-guide#primaryimage"},"image":{"@id":"https:\/\/pureseo.com\/cn\/blog\/seo\/heading-structure-seo-guide#primaryimage"},"thumbnailUrl":"https:\/\/pureseo.com\/wp-content\/uploads\/2022\/03\/heading-structure.jpg","datePublished":"2022-03-30T01:04:15+00:00","dateModified":"2022-07-23T10:29:54+00:00","description":"Headings in SEO are key to showing search engines & their users what\u2019s included in your content. We share how to create an optimised heading structure.","breadcrumb":{"@id":"https:\/\/pureseo.com\/cn\/blog\/seo\/heading-structure-seo-guide#breadcrumb"},"inLanguage":"en-CN","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pureseo.com\/cn\/blog\/seo\/heading-structure-seo-guide"]}]},{"@type":"ImageObject","inLanguage":"en-CN","@id":"https:\/\/pureseo.com\/cn\/blog\/seo\/heading-structure-seo-guide#primaryimage","url":"https:\/\/pureseo.com\/wp-content\/uploads\/2022\/03\/heading-structure.jpg","contentUrl":"https:\/\/pureseo.com\/wp-content\/uploads\/2022\/03\/heading-structure.jpg","width":1920,"height":1080,"caption":"colour-layers"},{"@type":"BreadcrumbList","@id":"https:\/\/pureseo.com\/cn\/blog\/seo\/heading-structure-seo-guide#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Digital Marketing Agency","item":"https:\/\/pureseo.com\/cn"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/pureseo.com\/cn\/blog"},{"@type":"ListItem","position":3,"name":"SEO","item":"https:\/\/pureseo.com\/cn\/blog\/seo"},{"@type":"ListItem","position":4,"name":"The Pure SEO Guide to Heading Structure"}]},{"@type":"WebSite","@id":"https:\/\/pureseo.com\/cn#website","url":"https:\/\/pureseo.com\/cn","name":"Pure SEO","description":"Digital Marketing Agency","publisher":{"@id":"https:\/\/pureseo.com\/cn#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pureseo.com\/cn?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CN"},{"@type":["Organization","Place"],"@id":"https:\/\/pureseo.com\/cn#organization","name":"Pure SEO","url":"https:\/\/pureseo.com\/cn","logo":{"@id":"https:\/\/pureseo.com\/cn\/blog\/seo\/heading-structure-seo-guide#local-main-organization-logo"},"image":{"@id":"https:\/\/pureseo.com\/cn\/blog\/seo\/heading-structure-seo-guide#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/pureseo","https:\/\/x.com\/Pure_SEO","https:\/\/www.linkedin.com\/company\/pureseo\/","https:\/\/www.youtube.com\/channel\/UCinrMPUg7xZncotAkegPvEA"],"address":{"@id":"https:\/\/pureseo.com\/cn\/blog\/seo\/heading-structure-seo-guide#local-main-place-address"},"telephone":[],"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}]},{"@type":"Person","@id":"https:\/\/pureseo.com\/cn#\/schema\/person\/ee33f23193763f300728354979676292","name":"Matthew Carson","image":{"@type":"ImageObject","inLanguage":"en-CN","@id":"https:\/\/secure.gravatar.com\/avatar\/4ab22ee9838be104bf3036e229beb6fd2a3de34f514382d6fe7fa29d0886ef39?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4ab22ee9838be104bf3036e229beb6fd2a3de34f514382d6fe7fa29d0886ef39?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4ab22ee9838be104bf3036e229beb6fd2a3de34f514382d6fe7fa29d0886ef39?s=96&d=mm&r=g","caption":"Matthew Carson"},"description":"Matthew was born and raised in Auckland's North Shore, graduating from the Auckland University of Technology with a Bachelor of Communication Studies in 2021. An Advertising Creativity major led him to discover his love for words and ultimately pursue a career in copywriting.","url":"https:\/\/pureseo.com\/cn\/author\/matthew"},{"@type":"PostalAddress","@id":"https:\/\/pureseo.com\/cn\/blog\/seo\/heading-structure-seo-guide#local-main-place-address","streetAddress":"35 Kawana Street, Northcote","addressLocality":"Auckland","postalCode":"0627","addressRegion":"Auckland","addressCountry":"NZ"},{"@type":"ImageObject","inLanguage":"en-CN","@id":"https:\/\/pureseo.com\/cn\/blog\/seo\/heading-structure-seo-guide#local-main-organization-logo","url":"https:\/\/pureseo.com\/wp-content\/uploads\/2019\/08\/Digital-Marketing-Company-NZ-Pure-SEO.png","contentUrl":"https:\/\/pureseo.com\/wp-content\/uploads\/2019\/08\/Digital-Marketing-Company-NZ-Pure-SEO.png","width":4159,"height":2055,"caption":"Pure SEO"}]},"geo.placename":"Auckland","geo.region":"New Zealand"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/pureseo.com\/cn\/wp-json\/wp\/v2\/posts\/215957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pureseo.com\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pureseo.com\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pureseo.com\/cn\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/pureseo.com\/cn\/wp-json\/wp\/v2\/comments?post=215957"}],"version-history":[{"count":0,"href":"https:\/\/pureseo.com\/cn\/wp-json\/wp\/v2\/posts\/215957\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pureseo.com\/cn\/wp-json\/wp\/v2\/media\/215958"}],"wp:attachment":[{"href":"https:\/\/pureseo.com\/cn\/wp-json\/wp\/v2\/media?parent=215957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pureseo.com\/cn\/wp-json\/wp\/v2\/categories?post=215957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pureseo.com\/cn\/wp-json\/wp\/v2\/tags?post=215957"},{"taxonomy":"ai","embeddable":true,"href":"https:\/\/pureseo.com\/cn\/wp-json\/wp\/v2\/ai?post=215957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}