{"id":655,"date":"2021-04-21T21:04:15","date_gmt":"2021-04-21T09:04:15","guid":{"rendered":"https:\/\/pureseo.wpengine.com\/?p=655"},"modified":"2021-05-07T11:34:05","modified_gmt":"2021-05-06T23:34:05","slug":"google-tag-manager-how-does-it-work","status":"publish","type":"post","link":"https:\/\/pureseo.com\/cn\/blog\/seo\/google-tag-manager-how-does-it-work","title":{"rendered":"Making Monitoring Simple \u2013 Getting To Grips With Google Tag Manager"},"content":{"rendered":"<p>There\u2019s no denying it\u2014today\u2019s modern marketing world thrives on data. Website owners now have the capacity to create effective campaigns that rely on prospect data. When you know who your visitors are and how to reach them, the more you\u2019re able to <a href=\"https:\/\/www.quicksprout.com\/best-website-builder\/\">create a highly engaging website<\/a>.<\/p>\n<p>It\u2019s not always easy, however. Just as with Javascript tags, marketers need to manually set codes, and this can prove tedious. Plus, analytics tracking is highly technical, which can prove a challenge for those who are fairly new to the subject. Thankfully, Google Tag Manager makes the process much simpler. The online tool allows for managing tags on the back-end of web pages without the need to use or manipulate additional code.<\/p>\n<p>By tagging your website and using the online tool alongside Google Analytics, you\u2019re better equipped to gather data that you would be otherwise, and you can measure and quantify this data to optimise performance and improve customer experience. Let\u2019s delve deeper into Google Tag Manager, exploring how it works and how you can benefit from it.<\/p>\n<h2>How it works<\/h2>\n<p>Google Tag Manager removes all the hassle of manual coding and cuts down the tedious process of having to place different tags within a website. This means there\u2019s only one set of code that needs to be added to all pages of your website.<\/p>\n<p>To familiarise yourselves with GTM, there are three components to remember:<\/p>\n<ul>\n<li><strong>Tags<\/strong> \u2013 these are snippets of JavaScript that you can place on the back end of your website to perform a specific function. They are pieces of code that can retarget visitors or track conversions.<\/li>\n<li><strong>Triggers<\/strong> \u2013 Google Tag Manager tags fire based on user events and you can use triggers to specify what those events are, including pageview, click, form submission, history change, and other custom events.<\/li>\n<li><strong>Variables<\/strong> \u2013 these are conditions that give a tag additional information it needs to work. There are two options to use; built-in variables and user-defined variables.<\/li>\n<\/ul>\n<h2>Setting up GTM for web<\/h2>\n<p>The first step is to create a Google account. Next, you need to create your container and place the code on your website. When you\u2019re done creating your username and password, give your container a name that\u2019s relevant to your website and the information you\u2019re looking for. Once you accept the terms and conditions, you need to open the HTML part of your site and paste the whole code.<\/p>\n<h2>Setting GTM for mobile<\/h2>\n<p>Google Tag Manager works in conjunction with Firebase, a mobile platform for Google apps which will provide what you need to set up for mobile. Create an account to set up the tool. Again, create a container and give it a name. Just make sure to click the mobile app option!<\/p>\n<h2>Benefits of using Google Tag Manager<\/h2>\n<p>In the simplest terms, Google Tag Manager allows you to analyse the back-end performance of your website. It helps collect and keep your data organised, allowing you to make better decisions.<\/p>\n<p>So why use it?<\/p>\n<ol>\n<li>There\u2019s no good reason why you shouldn\u2019t take advantage of the Google Tag Manager Tool. First, it\u2019s free to use, and it will eliminate the need for you to work with outside developers.<\/li>\n<li>With Google Tag Manager, it\u2019s easier to maintain tags. It also boosts website speed by removing tags you no longer need.<\/li>\n<li>You can tweak tags according to your specific needs to track a variety of behaviours.<\/li>\n<li>Google Tag Manager works with mobile apps as well as websites, and it\u2019s easy to set up.<\/li>\n<li>You can easily catch issues using a preview mode before going live.<\/li>\n<\/ol>\n<p>Google Tag Manager has a lot to offer. To keep things brief and simple, Google Tag Manager saves you time with features that allow for easier tracking. By utilising the Google Tag Manager tool, you can implement personalised features that give customers what they want, boosting overall user experience.<\/p>\n<p>&nbsp;<\/p>\n<h3>Get the full benefits of GTM with the help from Pure SEO!<\/h3>\n<p>Interested to try it out? We can help! Pure SEO is a leading <a href=\"https:\/\/pureseo.com\/\">digital marketing agency<\/a> with a team of experts who are equipped with technical knowledge to help your company get the most out of GTM and help you track your data. Contact us today!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s no denying it\u2014today\u2019s modern marketing world thrives on data. Website owners now have the capacity to create effective campaigns&#8230;<\/p>\n","protected":false},"author":14,"featured_media":192565,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[2,117,3],"tags":[],"ai":[],"class_list":["post-655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-google-blog","category-seo","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What is Google Tag Manager and How Does it Work? | Pure SEO<\/title>\n<meta name=\"description\" content=\"Google Tag Manager allows you to keep track of all your site data in an efficient way. Learn how it works and how you can benefit from using it here!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Making Monitoring Simple \u2013 Getting To Grips With Google Tag Manager\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pureseo.com\/cn\/blog\/seo\/google-tag-manager-how-does-it-work\" \/>\n<meta property=\"og:site_name\" content=\"Pure SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pureseo\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-21T09:04:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-06T23:34:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pureseo.com\/wp-content\/uploads\/2021\/04\/Digital-marketing-agency-advice-google-tag-manager.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marionne Banaga\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Pure_SEO\" \/>\n<meta name=\"twitter:site\" content=\"@Pure_SEO\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marionne Banaga\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/cn\\\/blog\\\/seo\\\/google-tag-manager-how-does-it-work#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/cn\\\/blog\\\/seo\\\/google-tag-manager-how-does-it-work\"},\"author\":{\"name\":\"Marionne Banaga\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/cn#\\\/schema\\\/person\\\/ba62774282c6080ee97c58886703cc70\"},\"headline\":\"Making Monitoring Simple \u2013 Getting To Grips With Google Tag Manager\",\"datePublished\":\"2021-04-21T09:04:15+00:00\",\"dateModified\":\"2021-05-06T23:34:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/cn\\\/blog\\\/seo\\\/google-tag-manager-how-does-it-work\"},\"wordCount\":727,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/cn#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/cn\\\/blog\\\/seo\\\/google-tag-manager-how-does-it-work#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/Digital-marketing-agency-advice-google-tag-manager.jpg\",\"articleSection\":[\"Blog\",\"Google\",\"SEO\"],\"inLanguage\":\"en-CN\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/pureseo.com\\\/cn\\\/blog\\\/seo\\\/google-tag-manager-how-does-it-work#respond\"]}],\"copyrightYear\":\"2021\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/cn\\\/blog\\\/seo\\\/google-tag-manager-how-does-it-work\",\"url\":\"https:\\\/\\\/pureseo.com\\\/cn\\\/blog\\\/seo\\\/google-tag-manager-how-does-it-work\",\"name\":\"What is Google Tag Manager and How Does it Work? | Pure SEO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/cn#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/cn\\\/blog\\\/seo\\\/google-tag-manager-how-does-it-work#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/cn\\\/blog\\\/seo\\\/google-tag-manager-how-does-it-work#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/Digital-marketing-agency-advice-google-tag-manager.jpg\",\"datePublished\":\"2021-04-21T09:04:15+00:00\",\"dateModified\":\"2021-05-06T23:34:05+00:00\",\"description\":\"Google Tag Manager allows you to keep track of all your site data in an efficient way. 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