{"id":69987,"date":"2020-11-17T14:35:09","date_gmt":"2020-11-17T01:35:09","guid":{"rendered":"https:\/\/pureseotest.wpengine.com\/?p=69987"},"modified":"2020-11-17T14:37:39","modified_gmt":"2020-11-17T01:37:39","slug":"page-experience-signals-coming-to-google-search-rankings-in-may-2021","status":"publish","type":"post","link":"https:\/\/pureseo.com\/cn\/blog\/page-experience-signals-coming-to-google-search-rankings-in-may-2021","title":{"rendered":"Page Experience Signals Coming to Google Search Rankings in May 2021"},"content":{"rendered":"<p>When it comes to Google Search Rankings, there are over 200 factors that dictate just how high in the pantheon of web pages yours will fall. As <a href=\"https:\/\/pureseo.com\/seo\"><strong>SEO<\/strong><\/a> professionals, our job is to discern these rankings and make changes to web pages to help them measure up to Google\u2019s expectations.<\/p>\n<p>The way Google evaluates a page\u2019s ranking is ever-changing, but one significant change they\u2019ve been teasing for a while is including <a href=\"https:\/\/pureseo.com\/nz\/blog\/ux-to-become-google-ranking-factor-in-2021-the-google-page-experience-ranking-update\"><strong>page experience signals<\/strong><\/a> as a ranking factor. A while ago, they announced (uncharacteristically, in advance) the future rollout of this change, but no specific timeline was given.<\/p>\n<p>Now, there is a finish line in sight! Recently, they announced a timeline for this change, indicating that three Core Web Vitals, alongside four other signals, will all enter the Search Ranking checklist in <strong>May 2021<\/strong>.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">We&#8217;re announcing that page experience ranking signals for Google Search will launch in May 2021. This will combine Core Web Vitals and previous UX-related signals.<\/p>\n<p>Learn more: <a href=\"https:\/\/t.co\/OrrR8LDl1a\">https:\/\/t.co\/OrrR8LDl1a<\/a><\/p>\n<p>\u2014 Google Search Central (@googlesearchc) <a href=\"https:\/\/twitter.com\/googlesearchc\/status\/1326192937164705797?ref_src=twsrc%5Etfw\">November 10, 2020<\/a><\/p><\/blockquote>\n<p><script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>With this deadline approaching, it\u2019s time for websites to start prioritising user experience as a part of their SEO strategy. In this blog, we\u2019ll break down both the Core Web Vitals and the other page experience signals, explaining Google\u2019s rationale for including them in their page evaluations. We\u2019ll also touch on some tools you can use to make sure your website is running in tip-top shape. &nbsp;<\/p>\n<h2>Does your page meet the criteria for display?<\/h2>\n<p><img decoding=\"async\" class=\"size-full wp-image-70004 lazyload\" data-src=\"https:\/\/pureseo.com\/wp-content\/uploads\/2020\/11\/The-seven-search-signals-for-page-experience.jpg\" alt=\"The seven search signals for page experience\" width=\"1920\" height=\"1080\" data-srcset=\"https:\/\/pureseo.com\/wp-content\/uploads\/2020\/11\/The-seven-search-signals-for-page-experience.jpg 1920w, https:\/\/pureseo.com\/wp-content\/uploads\/2020\/11\/The-seven-search-signals-for-page-experience-600x338.jpg 600w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1080;\" data-original-sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>The three Core Web Vitals\u2019 inclusion was <a href=\"https:\/\/webmasters.googleblog.com\/2020\/11\/timing-for-page-experience.html?utm_source=feedburner\">announced along with Google\u2019s timeline of the rollout<\/a>, amping up the attention developers would need to pay to their website\u2019s user experience. To get an idea of where your website currently is, use the <a href=\"https:\/\/web.dev\/vitals-tools\/\">Core Web Vitals tool<\/a> to measure and monitor your website. By May 2021, this should become an integral part of everyone\u2019s <a href=\"https:\/\/pureseo.com\/services\"><strong>digital marketing strategy<\/strong><\/a>.<\/p>\n<p>In addition to this change, non-AMP content will become eligible to appear in mobile Top Stories in Search at the same time. As long as the page meets the Google News content policy guidelines, it will be eligible, no matter the kind of technology used to implement the page.<\/p>\n<h2>New Page Highlighting Experience to Join<\/h2>\n<p><img decoding=\"async\" class=\"size-full wp-image-69996 lazyload\" data-src=\"https:\/\/pureseo.com\/wp-content\/uploads\/2020\/11\/A-person-holding-up-a-phone-with-the-Google-homepage-on-it.jpg\" alt=\"A person holding up a phone with the Google homepage on it.\" width=\"1920\" height=\"1080\" data-srcset=\"https:\/\/pureseo.com\/wp-content\/uploads\/2020\/11\/A-person-holding-up-a-phone-with-the-Google-homepage-on-it.jpg 1920w, https:\/\/pureseo.com\/wp-content\/uploads\/2020\/11\/A-person-holding-up-a-phone-with-the-Google-homepage-on-it-600x338.jpg 600w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1080;\" data-original-sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>In addition to being displayed in Top Stories, eligible pages also have the opportunity to get an extra shout out on the SERP. Page experience is a big factor for many people when they choose the page to which they navigate from the search results page, but it\u2019s impossible to tell which page will deliver a good experience before making the click.<\/p>\n<p>Therefore, Google is also trialling a brand-new experience to help users choose pages with good page experience. If the page is deemed to provide good user experience, a visual element will be included with its listing on the SERP. Thus far, Google\u2019s only indication of what this visual element will be is that it will be <em>\u201cone that identifies pages that have met all the page experience criteria\u201d. <\/em><\/p>\n<p>The web giant will be testing this method soon, and if the results indicate success, these experience indicators will launch alongside the page experience signals in May 2021.<\/p>\n<h3>What does this mean for your web page?<\/h3>\n<p>Much like the advent of Rich Snippets, the announcement of a potential highlight for pages with good UX presents another opportunity for site owners to help their pages stand out from the rest. Rich Snippets and results are <a href=\"https:\/\/www.advancedwebranking.com\/blog\/rich-snippets\/\">correlated with an increased CTR (click-through-rate)<\/a>, and we predict this rollout to create a similar correlation between highlighted pages and CTR\/engagement. &nbsp;<\/p>\n<p>Therefore, it\u2019s important to start using the right tools to optimise your page\u2019s experience <em>now. <\/em>All the tools are listed <a href=\"https:\/\/pureseo.com\/blog\/ux-to-become-google-ranking-factor-in-2021-the-google-page-experience-ranking-update\"><em>here<\/em><\/a><em>. <\/em><\/p>\n<p>By using all these tools, you can ensure your site measures up to Google\u2019s new set of standards and boosts how well you rank this coming May. For sites who are unprepared for the change, May might pose a risk to their existing ranking, giving others the room to push through to the top.<\/p>\n<p>If you are unsure about where to begin, have identified an issue you don\u2019t know how to handle, or you simply want an expert by your side to improve your website, talk to the team at Pure SEO for help.<\/p>\n<h4>Reach out to Pure SEO to make sure your website is up to parr, and your digital marketing strategy is doing the most it can for your business.<\/h4>\n<p>We\u2019re New Zealand\u2019s leading SEO agency, with teams dedicated to optimising your <a href=\"https:\/\/pureseo.com\/sem\"><strong>SEM<\/strong><\/a>, <a href=\"https:\/\/pureseo.com\/content-marketing\">content marketing<\/a>, social media strategy, and more! Reach out to us for expert advice or bring us on board to keep your online presence at the top of its game.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to Google Search Rankings, there are over 200 factors that dictate just how high in the pantheon&#8230;<\/p>\n","protected":false},"author":8,"featured_media":69988,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[2,117,3],"tags":[],"ai":[],"class_list":["post-69987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-google-blog","category-seo","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Page Experience Signals Coming to Google Search Rankings in May 2021 - Pure SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Page Experience Signals Coming to Google Search Rankings in May 2021\" \/>\n<meta property=\"og:description\" content=\"When it comes to Google Search Rankings, there are over 200 factors that dictate just how high in the pantheon of web pages yours will fall. As SEO\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pureseo.com\/cn\/blog\/page-experience-signals-coming-to-google-search-rankings-in-may-2021\" \/>\n<meta property=\"og:site_name\" content=\"Pure SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pureseo\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-17T01:35:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-17T01:37:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pureseo.com\/wp-content\/uploads\/2020\/11\/A-graphic-representing-the-three-Core-Web-Vitals.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Courtney-Dale Nel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Pure_SEO\" \/>\n<meta name=\"twitter:site\" content=\"@Pure_SEO\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Courtney-Dale Nel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/cn\\\/blog\\\/page-experience-signals-coming-to-google-search-rankings-in-may-2021#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/cn\\\/blog\\\/page-experience-signals-coming-to-google-search-rankings-in-may-2021\"},\"author\":{\"name\":\"Courtney-Dale Nel\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/cn#\\\/schema\\\/person\\\/4dd30ddb2655772ac2e0ba3996ede66d\"},\"headline\":\"Page Experience Signals Coming to Google Search Rankings in May 2021\",\"datePublished\":\"2020-11-17T01:35:09+00:00\",\"dateModified\":\"2020-11-17T01:37:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/cn\\\/blog\\\/page-experience-signals-coming-to-google-search-rankings-in-may-2021\"},\"wordCount\":804,\"publisher\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/cn#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/cn\\\/blog\\\/page-experience-signals-coming-to-google-search-rankings-in-may-2021#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/A-graphic-representing-the-three-Core-Web-Vitals.jpg\",\"articleSection\":[\"Blog\",\"Google\",\"SEO\"],\"inLanguage\":\"en-CN\",\"copyrightYear\":\"2020\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/cn\\\/blog\\\/page-experience-signals-coming-to-google-search-rankings-in-may-2021\",\"url\":\"https:\\\/\\\/pureseo.com\\\/cn\\\/blog\\\/page-experience-signals-coming-to-google-search-rankings-in-may-2021\",\"name\":\"Page Experience Signals Coming to Google Search Rankings in May 2021 - 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