{"id":9253,"date":"2017-04-18T10:45:09","date_gmt":"2017-04-17T21:45:09","guid":{"rendered":"https:\/\/pureseo.wpengine.com\/?p=9253"},"modified":"2020-01-10T14:59:21","modified_gmt":"2020-01-10T01:59:21","slug":"top-tip-tuesday-using-rich-snippets-seo","status":"publish","type":"post","link":"https:\/\/pureseo.com\/cn\/blog\/seo\/top-tip-tuesday-using-rich-snippets-seo","title":{"rendered":"Top Tip Tuesday &#8211; Using Rich Snippets for SEO"},"content":{"rendered":"\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Top Tip Tuesday - Using Rich Snippets for SEO\" width=\"640\" height=\"360\" data-src=\"https:\/\/www.youtube.com\/embed\/t8MjYSR3jts?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>What are rich snippets and how can you leverage them for SEO?<\/p>\n\n\n\n<p>Being noticed is the first step to winning the click, and that\u2019s precisely what rich snippets assist with. These little pieces of code sit in the background of your website and help describe the relevance of the page to the user\u2019s searched query, allowing you to control the accuracy of your product and brand information.<\/p>\n\n\n\n<p>Ashley explains more in the video above.<\/p>\n\n\n\n<p>Some examples of information you might want to mark up as rich snippets include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Products and offers<\/li><li>Reviews<\/li><li>People (e.g. the biographies of the executive staff)<\/li><li>Business addresses<\/li><\/ul>\n\n\n\n<p><a href=\"https:\/\/developers.google.com\/search\/docs\/guides\/intro-structured-data\" target=\"_blank\" rel=\"nofollow noreferrer noopener\" aria-label=\" (opens in a new tab)\">Read more about rich snippets here<\/a>. 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