{"id":9415,"date":"2017-10-08T15:03:16","date_gmt":"2017-10-08T02:03:16","guid":{"rendered":"https:\/\/pureseo.wpengine.com\/?p=9415"},"modified":"2019-12-24T10:03:05","modified_gmt":"2019-12-23T21:03:05","slug":"facebook-stats-2017","status":"publish","type":"post","link":"https:\/\/pureseo.com\/cn\/blog\/social\/facebook\/facebook-stats-2017","title":{"rendered":"The Latest Facebook Statistics in 2017"},"content":{"rendered":"\n<p>The third fiscal quarter has just passed and Facebook has updated its quarterly earnings for 2017. Despite the growing number of alternative social media sites, Facebook remains popular with over <a href=\"https:\/\/investor.fb.com\/financials\/\" target=\"_blank\" rel=\"nofollow noreferrer noopener\" aria-label=\" (opens in a new tab)\">1.36 billion active daily users<\/a>.<\/p>\n\n\n\n<p>From the second quarter to the third quarter of 2017, the Asia-Pacific daily active users has grown from 756 million to 794 million users. Businesses have identified this growth and advertising revenues have increased as well. There are over <a href=\"https:\/\/www.facebook.com\/business\/news\/helping-small-businesses-succeed-in-a-mobile-world\" target=\"_blank\" rel=\"nofollow noreferrer noopener\" aria-label=\" (opens in a new tab)\">65 million businesses with Pages<\/a> and 8 million with profiles on Instagram. Of those 65 million, 5 million are active advertisers on Facebook.<\/p>\n\n\n\n<br>\n\n\n\n<h4 class=\"wp-block-heading\">Gender bias?<\/h4>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.pureseo.co.nz\/wp-content\/uploads\/2017\/05\/fb-useage-stats-hootsuit-jan-2017.png\"><img decoding=\"async\" data-src=\"https:\/\/www.pureseo.co.nz\/wp-content\/uploads\/2017\/05\/fb-useage-stats-hootsuit-jan-2017.png\" alt=\"fb usage stats 2017\" class=\"wp-image-9438 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/figure>\n\n\n\n<p>Research suggests that there are more males than females on Facebook. However, upon further inspection, many of the male profiles in the 18-year-old age bracket show that apparently there are more 18-year-old males on Facebook than there are 18-year-old males alive today (source:&nbsp;<a href=\"https:\/\/thenextweb.com\/facebook\/2017\/03\/22\/facebook-demographics-analysis-startling-truths\/#.tnw_Si5GK8vL\" target=\"_blank\" rel=\"nofollow noreferrer noopener\" aria-label=\" (opens in a new tab)\">thenextweb<\/a>). Thus, the accuracy of gender and age demographics for Facebook are hard to pin down.<\/p>\n\n\n\n<p>In saying that, it&#8217;s uncommon to meet someone who doesn&#8217;t have a Facebook profile. But younger generations seem to be drawn towards&nbsp;newer apps such as Instagram, Snapchat and Music.ly.<\/p>\n\n\n\n<br>\n\n\n\n<h4 class=\"wp-block-heading\">Top Facebook Pages in New Zealand<\/h4>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.pureseo.co.nz\/wp-content\/uploads\/2017\/05\/topbrands.jpg\"><img decoding=\"async\" data-src=\"https:\/\/www.pureseo.co.nz\/wp-content\/uploads\/2017\/05\/topbrands.jpg\" alt=\"popular new zealand facebook pages\" class=\"wp-image-9440 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/figure>\n\n\n\n<p>The most popular brand Facebook Pages in New Zealand are large companies with extensive marketing campaigns. However, this isn&#8217;t something to be disheartened by. By following the tactics relevant to your business you can grow your audience too.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.pureseo.co.nz\/wp-content\/uploads\/2017\/05\/facebook-stats-2017.jpg\"><img decoding=\"async\" data-src=\"https:\/\/www.pureseo.co.nz\/wp-content\/uploads\/2017\/05\/facebook-stats-2017.jpg\" alt=\"facebook stats 2017\" class=\"wp-image-9441 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/figure>\n\n\n\n<p>(source:&nbsp;<a href=\"https:\/\/www.socialbakers.com\/resources\/reports\/new-zealand\/2017\/march\/\" target=\"_blank\" rel=\"nofollow noreferrer noopener\" aria-label=\" (opens in a new tab)\">socialbakers<\/a>)<\/p>\n\n\n\n<p>Video is dominating Facebook in New Zealand and across the world. Users want fast, interesting and informative clips to watch on their newsfeed. Facebook has been focusing on video content that is on their platform. This is why when you share a YouTube video, it no longer plays within Facebook. Visual content is where it&#8217;s at when it comes to having a popular Facebook post.<\/p>\n\n\n\n<p>Facebook released Live videos onto the platform back in April 2016. Since then, it&#8217;s been a dream for engagement, with users commenting on videos at 10x the rate of regular videos (source: <a href=\"http:\/\/mediakix.com\/2017\/03\/facebook-live-statistics-video-streaming-to-know\/#gs.vfLQDwA\" target=\"_blank\" rel=\"nofollow noreferrer noopener\" aria-label=\" (opens in a new tab)\">mediakix<\/a>). It opens up the channels for brands, celebrities and influencers to talk to their audience and answer questions in real time. People spend more 3x more time watching a Live video compared to a video that&#8217;s no longer live (source: <a rel=\"nofollow noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/newsroom.fb.com\/news\/2016\/03\/news-feed-fyi-taking-into-account-live-video-when-ranking-feed\/\" target=\"_blank\">Facebook<\/a>).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.pureseo.co.nz\/wp-content\/uploads\/2017\/05\/ebay-fb-chatbot.jpg\"><img decoding=\"async\" data-src=\"https:\/\/www.pureseo.co.nz\/wp-content\/uploads\/2017\/05\/ebay-fb-chatbot.jpg\" alt=\"Facebook chatbot ebay\" class=\"wp-image-9442 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/figure>\n\n\n\n<p>Augmented reality and artificial intelligence is on the 10-year road map for Facebook&#8217;s services goals. Things like chatbots where you can browse, order and pay for products are being developed as we speak. Now you can even talk to an Ebay bot and browse items through Messenger! Check out the other Facebook <a href=\"https:\/\/botlist.co\/\" target=\"_blank\" rel=\"nofollow noreferrer noopener\" aria-label=\" (opens in a new tab)\">chatbots available here<\/a>.<\/p>\n\n\n\n<p>If you&#8217;re interested in learning more about our <a href=\"\/?page_id=27374\">Facebook marketing services<\/a>, contact us today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The third fiscal quarter has just passed and Facebook has updated its quarterly earnings for 2017. Despite the growing number&#8230;<\/p>\n","protected":false},"author":5,"featured_media":17897,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[2,192],"tags":[],"ai":[],"class_list":["post-9415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-facebook","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Latest Facebook Statistics in 2017 - Pure SEO<\/title>\n<meta name=\"description\" content=\"The first financial quarter has just passed and Facebook has released it&#039;s quarterly earnings. 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