{"id":10779,"date":"2017-06-19T11:33:13","date_gmt":"2017-06-18T22:33:13","guid":{"rendered":"https:\/\/pureseo.wpengine.com\/?p=10779"},"modified":"2019-08-07T14:48:47","modified_gmt":"2019-08-07T02:48:47","slug":"landing-page-optimisation-mistakes","status":"publish","type":"post","link":"https:\/\/pureseo.com\/gb\/blog\/seo\/on-page-optimisation\/landing-page-optimisation-mistakes","title":{"rendered":"5 Landing Page Optimisation Mistakes To Avoid"},"content":{"rendered":"\n<p>Landing pages are an indispensable part of digital marketing. If your landing page is effective, that visitor might convert into a lead or a customer. If it is ineffective, he or she might leave your site and go to a competitor\u2019s site instead. The effectiveness of all your traffic driving efforts ultimately boils down to the user experience (UX) of your landing pages.<\/p>\n\n\n\n<p>So what are the things you should keep in mind while creating your landing page? We have compiled a list of mistakes to avoid in order to ensure effective landing page optimisation.<\/p>\n\n\n\n<br>\n\n\n\n<ol><h2><li>Not A\/B Testing<\/li><\/h2>\n\n\n\n<p>A\/B testing is about testing two different pages to figure out which one performs the best. Many businesses that use landing pages don\u2019t bother to test them first. But if you don\u2019t test different versions of your landing pages, you may miss out on simple alterations that could vastly improve conversion rates. Slight changes such as the colour of your CTA button can have a significant impact on user behaviour.<\/p>\n\n\n\n<br>\n\n\n\n<h2><li>Not Testing Frequently<\/li><\/h2>\n\n\n\n<p>Even if you are testing your landing pages, you may not be testing them frequently enough. Frequent testing allows you to gather a sufficient level of data to create an effective campaign. Test your landing pages against alternate versions on a monthly or bi-monthly basis to keep them fresh and consistently improve their performance.<\/p>\n\n\n\n<br>\n\n\n\n<h2><li>Not Testing All Elements<\/li><\/h2>\n\n\n\n<p>While it is worthwhile to test the main elements of your page such as the CTA text (e.g. \u201cSign Up\u201d vs. \u201cSubscribe Today\u201d), these are not the only elements that make a difference. Other more basic elements, such as the length of the landing page, or the amount of content on the page, can also make a huge difference.<\/p>\n\n\n\n<p>The three main factors to consider when testing a landing page are the design, content and experience.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Design<\/strong> refers factors such as the layout, button size and colours.<\/li><li><strong>Content<\/strong> refers to the strength of the call-to-action, headline and body text.<\/li><li><strong>Experience<\/strong> refers to things like page loading time, navigability and overall feel.<\/li><\/ul>\n\n\n\n<br>\n\n\n\n<h2><li>Not Testing At The Right Times<\/li><\/h2>\n\n\n\n<p>If you test your landing page performance at the wrong time (e.g. during slow periods), your data will be compromised. Using Google Analytics, you can assess your website traffic patterns and decide when would be the best time to perform a test. When comparing different versions of a landing page, be sure to drive traffic to the pages during the same or similar time period to ensure the validity of your experiment.<\/p>\n\n\n\n<br>\n\n\n\n<h2><li>Not Integrating Analytics<\/li><\/h2>\n\n\n\n<p>Landing pages aren\u2019t very effective if you don\u2019t have a way to measure their performance. Integrate Google Analytics or another analytics platform with your website so that you can accurately determine relevant landing page metrics such as bounce rate, sessions, time on page and conversions. Every data point gained from your landing pages can be used to create a better landing page experience.<\/p>\n\n\n\n<\/ol>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Landing pages are an indispensable part of digital marketing. If your landing page is effective, that visitor might convert into&#8230;<\/p>\n","protected":false},"author":5,"featured_media":17202,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[2,593,3],"tags":[],"ai":[],"class_list":["post-10779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-on-page-optimisation","category-seo","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 Landing Page Optimisation Mistakes To Avoid - Pure SEO<\/title>\n<meta name=\"description\" content=\"Landing pages are an indispensable part of digital marketing. Avoid these mistakes in order to ensure effective landing page optimisation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Landing Page Optimisation Mistakes To Avoid\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pureseo.com\/gb\/blog\/seo\/on-page-optimisation\/landing-page-optimisation-mistakes\" \/>\n<meta property=\"og:site_name\" content=\"Pure SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pureseo\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-18T22:33:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-07T02:48:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pureseo.com\/wp-content\/uploads\/2017\/06\/Landing-Page-Mistakes.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"267\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rachel Matela\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Pure_SEO\" \/>\n<meta name=\"twitter:site\" content=\"@Pure_SEO\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rachel Matela\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/gb\\\/blog\\\/seo\\\/on-page-optimisation\\\/landing-page-optimisation-mistakes#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/gb\\\/blog\\\/seo\\\/on-page-optimisation\\\/landing-page-optimisation-mistakes\"},\"author\":{\"name\":\"Rachel Matela\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/gb#\\\/schema\\\/person\\\/40ffd5802dfe4fa794ef23f927955d4f\"},\"headline\":\"5 Landing Page Optimisation Mistakes To Avoid\",\"datePublished\":\"2017-06-18T22:33:13+00:00\",\"dateModified\":\"2019-08-07T02:48:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/gb\\\/blog\\\/seo\\\/on-page-optimisation\\\/landing-page-optimisation-mistakes\"},\"wordCount\":499,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/gb#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/gb\\\/blog\\\/seo\\\/on-page-optimisation\\\/landing-page-optimisation-mistakes#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/Landing-Page-Mistakes.jpg\",\"articleSection\":[\"Blog\",\"On-page Optimisation\",\"SEO\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/pureseo.com\\\/gb\\\/blog\\\/seo\\\/on-page-optimisation\\\/landing-page-optimisation-mistakes#respond\"]}],\"copyrightYear\":\"2017\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/gb\\\/blog\\\/seo\\\/on-page-optimisation\\\/landing-page-optimisation-mistakes\",\"url\":\"https:\\\/\\\/pureseo.com\\\/gb\\\/blog\\\/seo\\\/on-page-optimisation\\\/landing-page-optimisation-mistakes\",\"name\":\"5 Landing Page Optimisation Mistakes To Avoid - Pure SEO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/gb#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/gb\\\/blog\\\/seo\\\/on-page-optimisation\\\/landing-page-optimisation-mistakes#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/gb\\\/blog\\\/seo\\\/on-page-optimisation\\\/landing-page-optimisation-mistakes#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/Landing-Page-Mistakes.jpg\",\"datePublished\":\"2017-06-18T22:33:13+00:00\",\"dateModified\":\"2019-08-07T02:48:47+00:00\",\"description\":\"Landing pages are an indispensable part of digital marketing. 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