{"id":11858,"date":"2017-11-30T17:35:44","date_gmt":"2017-11-30T04:35:44","guid":{"rendered":"https:\/\/pureseo.wpengine.com\/?p=11858"},"modified":"2019-09-02T11:06:01","modified_gmt":"2019-09-01T23:06:01","slug":"facebook-ad-specs-2017","status":"publish","type":"post","link":"https:\/\/pureseo.com\/gb\/blog\/facebook-ad-specs-2017","title":{"rendered":"Facebook Advert Specifications &#8211; 2017"},"content":{"rendered":"<p>Thanks to its powerful advertising capabilities, Facebook has become a multi-billion dollar business. According to its most-recent third-quarter report, the California-based company <a href=\"https:\/\/investor.fb.com\/investor-news\/press-release-details\/2017\/Facebook-Reports-Third-Quarter-2017-Results\/default.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">earned over $10 billion in revenue<\/a> from companies using their platform in Q3, a 49% increase from last year\u2019s Q3 revenue. These impressive earnings prove that Facebook is growing at an amazing rate as both a social and business platform worldwide.<\/p>\n<p><strong>Customisation<\/strong> is the core of the social media giant\u2019s advertising strength. Facebook offers many options for tailoring ads according to objective, audience, budget, placement and format. This allows marketers to reach their target audience in a goal-oriented and cost-effective way.<\/p>\n<p>One of the biggest factors in a successful ad is the <strong>content<\/strong> itself. Content is what your audience sees and engages with on their News Feeds. Your content should make the biggest impact in capturing people\u2019s attention.<\/p>\n<p>Content formats include <strong>Photo<\/strong>, <strong>Carousel<\/strong>, <strong>Video<\/strong>, <strong>Slideshow<\/strong>, and <strong>Canvas<\/strong>. Every format has its own benefit, ideal usage and specification. Facebook constantly updates its advert specifications for content in order to accommodate for new innovations in technology.<\/p>\n<p>This Facebook Ad specs basics guide will break down the latest design recommendations and technical requirements so all your content is optimised everywhere on Facebook.<\/p>\n<h2>Photo Ad Specs<\/h2>\n<p>Single photo adverts are useful for many business goals and are especially helpful for increasing brand and product awareness. This format is clean and simple, but also inspiring and engaging.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-11862 lazyload\" data-src=\"https:\/\/www.pureseo.co.nz\/wp-content\/uploads\/2017\/11\/facebook-photo-ad-example-300x271.png\" alt=\"Facebook Photo Ad\" width=\"300\" height=\"271\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/271;\"><\/p>\n<h3>Recommended Design Specs<\/h3>\n<p><strong>Image:<\/strong><\/p>\n<ul>\n<li>File type: JPG or PNG<\/li>\n<li>Min size: 400 x 150 pixels<\/li>\n<li>Max size: 1200 x 628 pixels<\/li>\n<li>Ratio: 1.91:1 (landscape orientation)<\/li>\n<\/ul>\n<p><strong>Copy:<\/strong><\/p>\n<ul>\n<li>Text: 125 characters<\/li>\n<li>Headline: 25 characters<\/li>\n<li>Link description: 30 characters<\/li>\n<\/ul>\n<h3>Objective-Specific Specs<\/h3>\n<p><strong>Page Promotion: <\/strong><\/p>\n<ul>\n<li>Image size: 1200 x 444 pixels<\/li>\n<li>Image ration: 8:3<\/li>\n<\/ul>\n<p><strong>App Engagement:<\/strong><\/p>\n<ul>\n<li>Image ratio: 16:9<\/li>\n<\/ul>\n<h3>Best Practice<\/h3>\n<p>Limit text overlay on your images to less than 20%. <a href=\"https:\/\/www.facebook.com\/business\/help\/980593475366490?ref=ads_guide\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a> reports that images with more text overlay experience reduced delivery.<\/p>\n<h2>Video Ad Specs<\/h2>\n<p>Video ads allow businesses to promote product features, drawing attention with sound and motion. Different video ad options are optimised for the different ways people consume video on various platforms and devices.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-11861 lazyload\" data-src=\"https:\/\/www.pureseo.co.nz\/wp-content\/uploads\/2017\/11\/facebook-video-ad-example-284x300.png\" alt=\"Facebook Video Ad\" width=\"284\" height=\"300\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 284px; --smush-placeholder-aspect-ratio: 284\/300;\"><\/p>\n<h3>Recommend Design Specs<\/h3>\n<p><strong>Video: <\/strong><\/p>\n<ul>\n<li>Format: MP4 or MOV formats are ideal (see the full list of <a href=\"https:\/\/www.facebook.com\/business\/help\/1640701476174343\" target=\"_blank\" rel=\"noopener noreferrer\">all supported video formats<\/a>)<\/li>\n<li>Aspect ratio: 16:9<\/li>\n<li>Resolution: 720p or more<\/li>\n<li>File size: 4GB max<\/li>\n<li>Facebook length: 240 minutes max<\/li>\n<li>Instagram length: 60 seconds max<\/li>\n<li>Captions: Optional but recommended<\/li>\n<li>Sound: Optional but recommended<\/li>\n<\/ul>\n<p><strong>Copy:<\/strong><\/p>\n<ul>\n<li>Text: 125 characters<\/li>\n<li>Headline: 25 characters<\/li>\n<li>Link description: 30 characters<\/li>\n<\/ul>\n<p>View Facebook\u2019s technical requirements for different video ad placements <a href=\"https:\/\/www.facebook.com\/business\/ads-guide\/video\/facebook-feed\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/p>\n<h2>Carousel Ad Specs<\/h2>\n<p>The carousel format allows businesses to showcase up to ten images or videos within one advert, each linking to its respective page. With a simple and effective swipe\/click, your audience can scroll through all your content. E-commerce businesses especially benefit from carousel ads.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-11860 lazyload\" data-src=\"https:\/\/www.pureseo.co.nz\/wp-content\/uploads\/2017\/11\/facebook-carousel-ad-example-272x300.gif\" alt=\"Facebook Carousel Ad\" width=\"272\" height=\"300\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 272px; --smush-placeholder-aspect-ratio: 272\/300;\"><\/p>\n<h3>Recommended Design Specs<\/h3>\n<p><strong>General:<\/strong><\/p>\n<ul>\n<li>Cards: 2 \u2013 10 Content Cards<\/li>\n<\/ul>\n<p><strong>Image:<\/strong><\/p>\n<ul>\n<li>Size: 1,080 x 1,080 pixels<\/li>\n<li>File Size: 30 MB max<\/li>\n<li>Ratio: 1:1 (square)<\/li>\n<li>File type: JPG or PNG<\/li>\n<\/ul>\n<p><strong>Video:<\/strong><\/p>\n<ul>\n<li>Format: MP4 or MOV<\/li>\n<li>Length: 240 minutes max<\/li>\n<li>File Size: 4 GB max<\/li>\n<li>Resolution: 720p or more<\/li>\n<li>Facebook length: 60 minutes max<\/li>\n<li>Instagram length: 60 seconds max<\/li>\n<\/ul>\n<p><strong>Copy:<\/strong><\/p>\n<ul>\n<li>Text: 125 characters<\/li>\n<li>Headline: 40 characters<\/li>\n<li>Link description: 20 characters<\/li>\n<\/ul>\n<p>View Facebook\u2019s technical requirements for different carousel ad placements <a href=\"https:\/\/www.facebook.com\/business\/ads-guide\/carousel\/facebook-feed\">here<\/a>.<\/p>\n<h2>Slideshow Ad Specs<\/h2>\n<p>Slideshow adverts are a quicker and more affordable video format that uses motion, sound and text to captivate your audience. They can be made in minutes using still images (with thousands of stock images provided) or existing videos, cutting time and production costs. They work well with any connection speed and are great for targeting regions with slower connection speeds.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-11859 lazyload\" data-src=\"https:\/\/www.pureseo.co.nz\/wp-content\/uploads\/2017\/11\/facebook-slideshow-ad-example-277x300.gif\" alt=\"Facebook Slideshow Ad\" width=\"277\" height=\"300\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 277px; --smush-placeholder-aspect-ratio: 277\/300;\"><\/p>\n<h3>Recommended Design Specs<\/h3>\n<p><strong>Slideshow specs:<\/strong><\/p>\n<ul>\n<li>Image number: 3 \u2013 7 photos<\/li>\n<li>Image size: 1,280 x 720 pixels<\/li>\n<li>Image ratio: 16:9, 1:1 or 2:3<\/li>\n<li>Video format: MP4 or MOV<\/li>\n<\/ul>\n<p><strong>Copy:<\/strong><\/p>\n<ul>\n<li>Text:&nbsp;125 characters<\/li>\n<li>Headline:&nbsp;25 characters<\/li>\n<li>Description:&nbsp;30 characters<\/li>\n<\/ul>\n<p>Read up on some useful slideshow-making tips from Facebook <a href=\"https:\/\/www.facebook.com\/business\/help\/347114248961706\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/p>\n<h2>Canvas Ad Specs<\/h2>\n<p>Canvas is an advert format specific to mobile devices, offering a full-screen, highly engaging brand experience. Canvas ads are initiated with a simple tap on a mobile news feed ad (which looks like a regular ad). These adverts incorporate image, video and carousel all into one immersive brand experience.<\/p>\n<p>See an example of what a Canvas ad looks like <a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-create-ad-canvas-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/p>\n<h3>Recommended Design Specs<\/h3>\n<p><strong>News Feed Canvas Ad Unit: <\/strong><\/p>\n<ul>\n<li>Text:125 characters<\/li>\n<li>Headline:45 characters<\/li>\n<li>Description:30 characters<\/li>\n<li>Image size:1,200 x 628 pixels<\/li>\n<li>Image ratio:9:1<\/li>\n<li>Video format: MP4 or MOV<\/li>\n<li>Video aspect ratio:16:9 or 1:1<\/li>\n<\/ul>\n<p><strong>Canvas Image:<\/strong><\/p>\n<ul>\n<li>Fit to width: Width of 1,080 pixels<\/li>\n<li>Fit to width: Min height of 1,080 pixels<\/li>\n<li>Fit to height: Height of 1,920 pixels<\/li>\n<li>Ratio: Full-screen width<\/li>\n<li>File type: JPG and PNG<\/li>\n<li>Number of photos: 20 photos max<\/li>\n<\/ul>\n<p><strong>Canvas Video:<\/strong><\/p>\n<ul>\n<li>Format: MP4 or MOV<\/li>\n<li>Aspect ratio:16:9 or 1:1<\/li>\n<li>Length: Videos should total under 2 minutes<\/li>\n<li>Resolution: 720p or more<\/li>\n<\/ul>\n<p><strong>Canvas Carousel:<\/strong><\/p>\n<ul>\n<li>Image size:1,080 pixels (max width) x 1,920 pixels (max height)<\/li>\n<li>Image ratio: Similar sizing for all images<\/li>\n<li>File type: JPG or PNG<\/li>\n<li>Number of images:10 images max<\/li>\n<\/ul>\n<p><strong>Canvas CTA Buttons:<\/strong><\/p>\n<ul>\n<li>Height:&nbsp;48 pixels with 48 pixels of padding above and below<\/li>\n<li>Text:&nbsp;30 characters max<\/li>\n<li>Options:&nbsp;Serif or Sans Serif<\/li>\n<\/ul>\n<p><strong>Canvas Header:<\/strong><\/p>\n<ul>\n<li>Image size:&nbsp;66 pixels (max height) x 882 pixels (max width)<\/li>\n<li>File type:&nbsp;transparent PNG<\/li>\n<\/ul>\n<p><strong>&nbsp;<\/strong><\/p>\n<p>Facebook advertising is just one part of a well-rounded lead generation strategy. For more tips and tricks about generation leads for your business, download our free guide below.<\/p>\n<p>&nbsp;<\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-eac97bef-4dde-4569-881e-94912f8757e5\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-eac97bef-4dde-4569-881e-94912f8757e5\" class=\"hs-cta-node hs-cta-eac97bef-4dde-4569-881e-94912f8757e5\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/2495880\/eac97bef-4dde-4569-881e-94912f8757e5\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" id=\"hs-cta-img-eac97bef-4dde-4569-881e-94912f8757e5\" class=\"hs-cta-img lazyload\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/200;border-width: 0px;\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/2495880\/eac97bef-4dde-4569-881e-94912f8757e5.png\" alt=\"Download 30 lead generation tips here!\" width=\"600\" height=\"200\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(2495880, 'eac97bef-4dde-4569-881e-94912f8757e5', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thanks to its powerful advertising capabilities, Facebook has become a multi-billion dollar business. According to its most-recent third-quarter report, the&#8230;<\/p>\n","protected":false},"author":5,"featured_media":24521,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[2,192],"tags":[],"ai":[],"class_list":["post-11858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-facebook","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Facebook Advert Specifications - 2017 - Pure SEO<\/title>\n<meta name=\"description\" content=\"Our Facebook Ad specs guide breaks down the latest design recommendations and technical requirements so all your content is optimised on Facebook.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Advert Specifications - 2017\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pureseo.com\/gb\/blog\/facebook-ad-specs-2017\" \/>\n<meta property=\"og:site_name\" content=\"Pure SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pureseo\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-30T04:35:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-01T23:06:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pureseo.com\/wp-content\/uploads\/2017\/11\/facebook-ad-specs.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"531\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rachel Matela\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Pure_SEO\" \/>\n<meta name=\"twitter:site\" content=\"@Pure_SEO\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rachel Matela\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/gb\\\/blog\\\/facebook-ad-specs-2017#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/gb\\\/blog\\\/facebook-ad-specs-2017\"},\"author\":{\"name\":\"Rachel Matela\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/gb#\\\/schema\\\/person\\\/40ffd5802dfe4fa794ef23f927955d4f\"},\"headline\":\"Facebook Advert Specifications &#8211; 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