{"id":12286,"date":"2018-03-09T13:33:01","date_gmt":"2018-03-09T00:33:01","guid":{"rendered":"https:\/\/pureseo.wpengine.com\/?p=12286"},"modified":"2019-12-23T14:29:28","modified_gmt":"2019-12-23T01:29:28","slug":"this-week-in-search-explore-disney-theme-parks-google-street-view","status":"publish","type":"post","link":"https:\/\/pureseo.com\/gb\/blog\/google-blog\/this-week-in-search-explore-disney-theme-parks-google-street-view","title":{"rendered":"This Week in Search: Explore Disney Theme Parks with Google Street View &#038; More!"},"content":{"rendered":"<p>Pure SEO\u2019s This Week In Search series takes a look at the top SEO and SEM news stories from the week.<\/p>\n<p>This week Google has made waves: Google announced that all of Disney&#8217;s US theme parks are now available on Google Street View, released the Mobile Scorecard and a conversion Impact Calculator, and rolled out multifaceted featured snippets on the search results.<\/p>\n<h2>Disney Theme Parks Come to Google Maps<\/h2>\n<p>Google <a href=\"https:\/\/www.blog.google\/products\/maps\/its-street-view-after-all-disney-parks-come-google-maps\/\">announced&nbsp;<\/a>that all of the eleven Disney&#8217;s US theme parks can now be a part of your world with Google Street View. Virtually explore the different attractions, castles, and rides of the popular Disney parks. This is useful for those who want to see the park before deciding to go, as well as for those who want to preview new attractions.<\/p>\n<h2>Google Reinforces the Importance of Mobile Page Speed<\/h2>\n<p>At the Mobile World Congress in Barcelona, the massive search giant <a href=\"https:\/\/adwords.googleblog.com\/2018\/02\/speed-scorecard-impact-calculator.html\">introduced<\/a> the mobile Speed Scorecard and the Impact Calculator.<\/p>\n<p>The <a href=\"https:\/\/www.thinkwithgoogle.com\/feature\/mobile\/?utm_source=thinkwithgoogle&amp;utm_medium=blog-post&amp;utm_campaign=mobileworldcongress-1\">Speed Scorecard<\/a> is an easy-to-use tool that allows quick and easy comparison of your mobile page speed relative to other companies or competitors.&nbsp; And it&#8217;s really powerful &#8211; it shows the speeds of thousands of sites from 12 countries around the world.<\/p>\n<p>Google hopes to reinforce the fact that even optimising your mobile site to load one second faster can lead to an increase in conversions.<\/p>\n<p>The complimentary <a href=\"https:\/\/www.thinkwithgoogle.com\/feature\/mobile\/?utm_source=thinkwithgoogle&amp;utm_medium=blog-post&amp;utm_campaign=mobileworldcongress-2\">Impact Calculator&nbsp;<\/a>also seeks to do the same, although more directly. This tool estimates the revenue impact that could result from improving your mobile site speed.<\/p>\n<p>These two tools could prove especially useful for e-commerce websites. However, mobile optimisation continues to be a crucial part of any digital marketing campaign.<\/p>\n<h2>Google&#8217;s Multifaceted Featured Snippets are Rolling Out<\/h2>\n<p>Last month, we talked about some new features for Google&#8217;s <a href=\"\/?p=12108\">featured snippets<\/a>. One month later, we&#8217;re finally seeing them in action.<\/p>\n<p>The multifaceted featured snippets show up for broader queries that can have more than one interpretation. For these types of searches, Google SERPs will come up with more than one featured snippet. The snippet will include a rewritten\/paraphrased version of the question to provide more relevant answers according to user intent.<\/p>\n<h2>Backlinko Analysed 10,000 Google Home Results<\/h2>\n<p>Check out our&nbsp;<a href=\"\/?p=12265\">summary<\/a> of Backlinko&#8217;s <a href=\"https:\/\/backlinko.com\/voice-search-seo-study\">research findings.<\/a>&nbsp;We&#8217;ve included the most interesting insights and some useful tips into the enigmatic world of voice SEO, including page speed and <a href=\"\/?page_id=197\">content marketing<\/a> optimisation.<\/p>\n<p>For more SEO insights from the proven industry experts, don&#8217;t forget to get your free download below!<\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-f3b2b17a-d511-4dc7-955f-694906d6cff2\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-f3b2b17a-d511-4dc7-955f-694906d6cff2\" class=\"hs-cta-node hs-cta-f3b2b17a-d511-4dc7-955f-694906d6cff2\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/pureseo.com\/wp-content\/uploads\/2019\/10\/Small-Business-SEO-Starter-Guide.pdf\"><img decoding=\"async\" id=\"hs-cta-img-f3b2b17a-d511-4dc7-955f-694906d6cff2\" class=\"hs-cta-img alignnone lazyload\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/200;border-width: 0px;\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/2495880\/f3b2b17a-d511-4dc7-955f-694906d6cff2.png\" alt=\"New Call-to-action\" width=\"600\" height=\"200\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pure SEO\u2019s This Week In Search series takes a look at the top SEO and SEM news stories from the&#8230;<\/p>\n","protected":false},"author":5,"featured_media":12291,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[117,301],"tags":[],"ai":[],"class_list":["post-12286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-blog","category-seo-news","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>This Week in Search: Explore Disney Theme Parks with Google Street View &amp; More! - Pure SEO<\/title>\n<meta name=\"description\" content=\"Stay Up-To-Date With The Latest In The SEO World Through Our Weekly SEO News Updates! This Week, Google Has Made Waves With Multifaceted Featured Snippets, Disney Theme Parks Google Street Views, And More Mobile Optimisation Tools. 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