{"id":13459,"date":"2018-08-08T13:00:17","date_gmt":"2018-08-08T00:00:17","guid":{"rendered":"https:\/\/pureseo.wpengine.com\/?p=13459"},"modified":"2019-12-18T17:32:55","modified_gmt":"2019-12-18T04:32:55","slug":"new-schema-markup-previewed-by-google","status":"publish","type":"post","link":"https:\/\/pureseo.com\/gb\/blog\/google-blog\/new-schema-markup-previewed-by-google","title":{"rendered":"Google Previews Q&#038;A, FAQ, and How-Tos as New Schema Markup"},"content":{"rendered":"\n<p>Here at Pure SEO Auckland, we\u2019ve heard that Google has been trialling new varieties of search result snippets for a few months now. Frequently Asked Questions, Questions &amp; Answers, and How-Tos will allow webmasters to display their content to searchers in new ways, and provide more information to searchers on what they are likely to find from a result &#8211; before they even click on it.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">What Is Schema Markup?<\/h2>\n\n\n\n<p><a href=\"\/?p=15369\">Schema.org Markup<\/a> \u2013 usually just referred to as Schema \u2013 is a library of tags you can add to your HTML. Schema enhances the link that a search engine delivers when your webpage is referenced as a result.<\/p>\n\n\n\n<p>This could be star ratings for recipes, publication dates for articles, or other user-focussed information that exists to customise search results &#8211; the goal is to&nbsp;deliver information that can be easily understood at a glance.<\/p>\n\n\n\n<p>Schema is an ongoing collaboration between Google, Bing, Yahoo! and Yandex, to encourage webmasters in providing data a search engine&nbsp;can use when translating content for a more user-friendly experience.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ, Q&amp;A, and How-Tos on the Search Results<\/h2>\n\n\n\n<p>The new formats which Google showcased are fairly straight-forward:<\/p>\n\n\n\n<p>Q&amp;A brings up variations on the searched question and their respective answers for users to browse. FAQ brings up related, frequently asked questions &#8211; most likely when a user asks something of a specific brand or product. Finally, How-To displays collapsible step-by-step guides for a user when they ask for instructions.<\/p>\n\n\n\n<p>Google has already integrated new methods for displaying the most relevant answers in forum threads or other discussions to match a search query, including the most upvoted area on a site it has been drawn from. It seems like the plan is to surface information in a similar manner for FAQ and How-To content.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">Getting Ahead of the Game<\/h2>\n\n\n\n<p>It\u2019s worth mentioning that the Schema.org website already has this new markup available. Google plans to open an interest form to webmasters soon, to give them a chance to properly implement the markup formats, but the opportunity to integrate them into your HTML ahead of time is already here!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pure SEO Auckland \u2013 Your Local SEO Experts<\/strong><\/h3>\n\n\n\n<p>Pure SEO are leading industry experts for all things <a href=\"\/?page_id=27223\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">SEO<\/a> and <a href=\"\/?page_id=27196\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">SEM<\/a>. Contact the Pure SEO team today to receive your free consultation at\u00a0<strong>0800 SEARCH<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here at Pure SEO Auckland, we\u2019ve heard that Google has been trialling new varieties of search result snippets for a&#8230;<\/p>\n","protected":false},"author":6,"featured_media":17090,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[2,117,301],"tags":[],"ai":[],"class_list":["post-13459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-google-blog","category-seo-news","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Previews New Schema Markup | Pure SEO<\/title>\n<meta name=\"description\" content=\"New tools for displaying featured snippets and content in Google have been previewed at an event in Singapore. 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