{"id":13542,"date":"2018-08-13T12:12:15","date_gmt":"2018-08-12T23:12:15","guid":{"rendered":"https:\/\/pureseo.wpengine.com\/?p=13542"},"modified":"2019-12-18T17:26:23","modified_gmt":"2019-12-18T04:26:23","slug":"google-extends-responsive-search-ads","status":"publish","type":"post","link":"https:\/\/pureseo.com\/gb\/blog\/google-blog\/google-extends-responsive-search-ads","title":{"rendered":"Google extends availability of Responsive Search Ads"},"content":{"rendered":"\n<p>As the year continues, Google has continued to make change after change to the way that they offer advertising \u2013 after only just announcing Responsive Search Ads last month at Google Marketing Live, Google has already announced that next month in September they\u2019ll be rolling out the availability of these ads to more advertisers in English, French, German and Spanish, with more languages to follow soon after.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">What are Responsive Search Ads?<\/h2>\n\n\n\n<p><a href=\"\/?page_id=27212\">Responsive Search Ads<\/a> are a new ad type for ads in the Search Network, where marketers can set up one ad with multiple different headlines and descriptions. The aim for Google was to decrease the amount of work that advertisers would have to do, while increasing the amount of control that\u2019s given to their systems to optimise ads in real time.<\/p>\n\n\n\n<p>For just one static text ad, you\u2019ll be able to set up as many as 15 different headlines and four descriptions. Of course, they won\u2019t all be shown at once \u2013 Google\u2019s automated system will choose one headline and one description to be shown for each ad, no matter how many you input, in order to optimise the version of the ad that\u2019s seen by each searcher.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">More automation for Google Ads<\/h2>\n\n\n\n<p>Responsive Search Ads are heavily supported by Google\u2019s ever-developing automation and machine-learning technology, which is quickly becoming a crucial part of almost every form of campaign management that Google Ads offers. We\u2019ve already seen automated campaigns rolling out for bids on <a href=\"\/?page_id=27216\">Google Shopping<\/a>, for example, and with Responsive Search Ads, Google\u2019s machine learning platform will choose which of an advertiser\u2019s up to 15 headlines for an ad will be shown, based on a variety of attributes from each individual search.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">Extending simple text ads<\/h2>\n\n\n\n<p>As part of the larger announcement, Google also told us that advertisers would be able to add a third headline and second description to simple text ads, with descriptions now able to accommodate up to 90 characters, as opposed to the traditional 80 character limit. According to a blog post from Google last week, they made this decision in order to extend the same advantages provided to Responsive Search Ads users to those using traditional text ads.<\/p>\n\n\n\n<p>To read more of our blog posts about\u00a0SEO\u00a0and\u00a0content strategies, take a look at our Pure <a href=\"\/?cat_ID=2\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">SEO blog<\/a>. For a quick chat with one of our Digital Marketing Consultants, give us a call\u00a0or complete our\u00a0<a href=\"\/?page_id=27003\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">contact form<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the year continues, Google has continued to make change after change to the way that they offer advertising \u2013&#8230;<\/p>\n","protected":false},"author":5,"featured_media":16918,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[6227,117,289],"tags":[],"ai":[],"class_list":["post-13542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-au","category-google-blog","category-google-ads","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google extends availability of Responsive Search Ads - Pure SEO<\/title>\n<meta name=\"description\" content=\"Find out how Google has extended the availability of its already-new Responsive Search Ads, and expanded the character capacity of traditional text ads, in Pure SEO&#039;s latest blog post.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google extends availability of Responsive Search Ads\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pureseo.com\/gb\/blog\/google-blog\/google-extends-responsive-search-ads\" \/>\n<meta property=\"og:site_name\" content=\"Pure SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pureseo\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-12T23:12:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-18T04:26:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pureseo.com\/wp-content\/uploads\/2018\/08\/Google-Responsive-Search-Ads.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rachel Matela\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Pure_SEO\" \/>\n<meta name=\"twitter:site\" content=\"@Pure_SEO\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rachel Matela\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/gb\\\/blog\\\/google-blog\\\/google-extends-responsive-search-ads#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/gb\\\/blog\\\/google-blog\\\/google-extends-responsive-search-ads\"},\"author\":{\"name\":\"Rachel Matela\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/gb#\\\/schema\\\/person\\\/40ffd5802dfe4fa794ef23f927955d4f\"},\"headline\":\"Google extends availability of Responsive Search Ads\",\"datePublished\":\"2018-08-12T23:12:15+00:00\",\"dateModified\":\"2019-12-18T04:26:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/gb\\\/blog\\\/google-blog\\\/google-extends-responsive-search-ads\"},\"wordCount\":417,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/gb#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/gb\\\/blog\\\/google-blog\\\/google-extends-responsive-search-ads#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2018\\\/08\\\/Google-Responsive-Search-Ads.jpg\",\"articleSection\":[\"Blog\",\"Google\",\"Google Ads\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/pureseo.com\\\/gb\\\/blog\\\/google-blog\\\/google-extends-responsive-search-ads#respond\"]}],\"copyrightYear\":\"2018\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/gb\\\/blog\\\/google-blog\\\/google-extends-responsive-search-ads\",\"url\":\"https:\\\/\\\/pureseo.com\\\/gb\\\/blog\\\/google-blog\\\/google-extends-responsive-search-ads\",\"name\":\"Google extends availability of Responsive Search Ads - 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