{"id":13818,"date":"2018-09-03T12:46:46","date_gmt":"2018-09-02T23:46:46","guid":{"rendered":"https:\/\/pureseo.wpengine.com\/?p=13818"},"modified":"2019-12-18T16:34:43","modified_gmt":"2019-12-18T03:34:43","slug":"updates-google-ads-responsive-search-ad-reporting","status":"publish","type":"post","link":"https:\/\/pureseo.com\/gb\/blog\/google-blog\/updates-google-ads-responsive-search-ad-reporting","title":{"rendered":"Updates to Google Ads: responsive search ad reporting and more"},"content":{"rendered":"\n<p>Over the past week, Google has rolled out several new <a href=\"\/?cat_ID=289\">updates to Google Ads<\/a>, all of which will make it easier for advertisers to use the platform. In this blog post, we\u2019ll take you through all of these updates, and let you know how they\u2019ll affect factors such as bidding and ad placement.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ad strength indicator<\/strong><\/h2>\n\n\n\n<p>Since responsive search ads were introduced, Google has been stressing the importance of running diverse ads, with at least three ads per ad group, to make sure that ads drive impressions and clicks for their entire ad group. To help with this, from early September Google Ads users will start to see \u2018ad strength\u2019 appear in the ad creation interface for responsive search ads, with the same feature to roll out for responsive display ads in the next few months.<\/p>\n\n\n\n<p>This new ad strength measure will be based on the relevance, quantity, and diversity of the text provided for responsive search ads, and will rate ads on a scale from \u2018poor\u2019 to \u2018excellent\u2019 to give advertisers an idea of how effective their text will be. The ad strength indicator will also provide suggestions on how advertisers can improve their ads, whether it\u2019s by \u2018adding more headlines\u2019 or \u2018shortening the overall text length\u2019.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Responsive search ad reporting<\/strong><\/h2>\n\n\n\n<p>Google has also now made it possible for advertisers to see the same performance metrics for responsive search ads that are available for other search ads, with new reporting showing statistics on headlines, descriptions, and the top performing combinations of each. To access this reporting, advertisers just need to go to the \u2018Ads &amp; extensions\u2019 page in the Google Ads interface, add a filter for \u2018Ad types\u2019, and select \u2018Responsive search ad\u2019.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Edit ad campaigns from the Google Ads Overview page<\/strong><\/h2>\n\n\n\n<p>Google has also steadily been making updates to the Ads Overview page, which already has been improved heavily with simple data visualisation cards that make viewing campaign insights easy. Now, advertisers will be able to make edits to campaigns from the Overview page, with the ability to pause and unpause campaigns, ad groups and keywords, edit campaign budgets, edit ad copy, and edit keyword and ad group bids, all without leaving this one page.<\/p>\n\n\n\n<p>From the Overview page, users will also now be able to spot and address flagged keywords, exclude irrelevant search terms by adding negative keywords, and copy and edit their \u201cmost-shown search ads\u201d in order to create new similar ads.<\/p>\n\n\n\n<p>To read more of our blog posts about\u00a0SEO\u00a0and\u00a0content strategies, take a look at our Pure\u00a0<a href=\"\/?cat_ID=2\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">SEO blog<\/a>. For a quick chat with one of our Digital Marketing Consultants,\u00a0give us a call\u00a0or complete our\u00a0<a href=\"\/?page_id=27003\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">contact form<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over the past week, Google has rolled out several new updates to Google Ads, all of which will make it&#8230;<\/p>\n","protected":false},"author":5,"featured_media":16335,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[2,117,289],"tags":[],"ai":[],"class_list":["post-13818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-google-blog","category-google-ads","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Updates to Google Ads: responsive search ad reporting and more - Pure SEO<\/title>\n<meta name=\"description\" content=\"Google is quickly making more updates to its Ads platform, with update this week including an ad strength indicator and reporting for responsive search ads, and the ability to edit campaigns from the Ads Overview page.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Updates to Google Ads: responsive search ad reporting and more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pureseo.com\/gb\/blog\/google-blog\/updates-google-ads-responsive-search-ad-reporting\" \/>\n<meta property=\"og:site_name\" content=\"Pure SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pureseo\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-02T23:46:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-18T03:34:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pureseo.com\/wp-content\/uploads\/2018\/09\/google-ads-updates.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rachel Matela\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Pure_SEO\" \/>\n<meta name=\"twitter:site\" content=\"@Pure_SEO\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rachel Matela\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/gb\\\/blog\\\/google-blog\\\/updates-google-ads-responsive-search-ad-reporting#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/gb\\\/blog\\\/google-blog\\\/updates-google-ads-responsive-search-ad-reporting\"},\"author\":{\"name\":\"Rachel Matela\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/gb#\\\/schema\\\/person\\\/40ffd5802dfe4fa794ef23f927955d4f\"},\"headline\":\"Updates to Google Ads: responsive search ad reporting and more\",\"datePublished\":\"2018-09-02T23:46:46+00:00\",\"dateModified\":\"2019-12-18T03:34:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/gb\\\/blog\\\/google-blog\\\/updates-google-ads-responsive-search-ad-reporting\"},\"wordCount\":459,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/gb#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/gb\\\/blog\\\/google-blog\\\/updates-google-ads-responsive-search-ad-reporting#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/google-ads-updates.jpg\",\"articleSection\":[\"Blog\",\"Google\",\"Google Ads\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/pureseo.com\\\/gb\\\/blog\\\/google-blog\\\/updates-google-ads-responsive-search-ad-reporting#respond\"]}],\"copyrightYear\":\"2018\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/gb\\\/blog\\\/google-blog\\\/updates-google-ads-responsive-search-ad-reporting\",\"url\":\"https:\\\/\\\/pureseo.com\\\/gb\\\/blog\\\/google-blog\\\/updates-google-ads-responsive-search-ad-reporting\",\"name\":\"Updates to Google Ads: responsive search ad reporting and more - 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