{"id":14193,"date":"2019-03-11T16:00:11","date_gmt":"2019-03-11T03:00:11","guid":{"rendered":"https:\/\/www.pureseo.co.nz\/?p=14193"},"modified":"2020-01-15T09:27:51","modified_gmt":"2020-01-14T20:27:51","slug":"how-to-optimise-for-voice-search-in-2019-and-beyond","status":"publish","type":"post","link":"https:\/\/pureseo.com\/gb\/blog\/how-to-optimise-for-voice-search-in-2019-and-beyond","title":{"rendered":"How to Optimise for Voice Search (Updated)"},"content":{"rendered":"\n<p>Voice search is voice recognition application run by search engines to provide search results based on spoken queries.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">Characteristics of Voice Search<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>An activation trigger away from a typed query, such as a button or spoken phrase (&#8220;OK Google&#8221;)<\/li><li>Automatic Speech Recognition (ASR) software to process queries<\/li><li>Fast and convenient response time with a snippet answer<\/li><li>Language recognition<\/li><li>Question-and-answer format<\/li><li>Text-to-speech software to deliver an audio response<\/li><\/ul>\n\n\n\n<p>This type of search continues to be a hot topic in SEO. As per <a rel=\"nofollow noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2017\/11\/27\/optimizing-for-voice-search-is-more-important-than-ever\/#2b73a2324a7b\" target=\"_blank\">comScore&#8217;s predictions,<\/a> 50% of all searches will be conducted via voice functionality by 2020. About 30% will be completed without even looking at a screen.<\/p>\n\n\n\n<p>By 2017, 13% of all households in the United States owned a virtual home assistant &#8211; like Amazon Echo or Google Home &#8211; but this figure is projected to increase quickly over the next few years. Don&#8217;t be fooled by the margin on these predictions, however &#8211; it might seem reasonable to think that voice search isn&#8217;t a major player yet, but it&#8217;s already a reality.<\/p>\n\n\n\n<p>Nearly 22% of the world&#8217;s internet users make use of a digital assistant at least once per month, and there are already over one billion spoken searches per month, based on data from January 2018.<\/p>\n\n\n\n<p>While it&#8217;s easy to understand what this technology is, it&#8217;s less apparent how people choose to use it, and what they use it for. Continue reading to learn how you can optimise your website for the imminent voice search revolution.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">What are people using it for?<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Ask for directions<\/li><li>Check the time<\/li><li>Dial someone<\/li><li>Dictate text messages<\/li><li>Find movie times<\/li><li>Get help with homework<\/li><li>Play a song<\/li><\/ul>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">5 Ways To Optimise For Voice Search in 2019 <\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Optimise for Long-Tail Keywords &#8211; <\/strong>People tend to interact with apps like Siri as though they are making conversation, asking questions in complete sentences. SEO tools such as <a href=\"https:\/\/answerthepublic.com\/tdzyeq\/reports\/new\" target=\"_blank\" rel=\"nofollow noreferrer noopener\" aria-label=\" (opens in a new tab)\">Answer the Public<\/a> can help you anticipate which long tail keywords you should target to optimise your content.<\/li><li><strong>Optimise for Localised Search Queries &#8211; <\/strong>Recent SEO research suggests that people using voice search are more likely to target local businesses. This could be because voice search is easier to manage when users are walking or behind the wheel. Either way, incorporating your location into your content will help voice searches put your name in front of nearby, curious customers.<\/li><li><strong>Include Featured Content &#8211; <\/strong>When users ask questions to apps like Siri or devices like Google Home, voice search will answer audibly if possible. Featured snippets are primed for voice searches to use in text-to-speech answers. Google Home and other related apps will even site you as a source and provide a link to your website.<\/li><li> <strong>Help Voice Searches Assemble a Quick Response<\/strong> &#8211; Because the queries are often conversational, with long tail keywords, anticipating those questions is important. The best way to optimise for this kind of search is by providing concise answers to common questions. Consider simulating anticipated queries in your H2 headers and open that section with a concise yet comprehensive answer.<\/li><li> <strong>Create Readable Content &#8211; <\/strong>The golden rule of SEO is as true across the board. Providing engaging, informative, grammatically sound content is the best way to play the SEO long game. Content that satisfies user intent will get preference from voice search.<\/li><\/ol>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is the Future of Voice Search?<\/strong><\/h2>\n\n\n\n<p>Despite it&#8217;s surging traffic, spoken search is still a largely un-mapped frontier. Keeping an eye on the trends is the only way to predict where it might go next. This means taking advantage of Google Analytics, as it follows that fully comprehending this growing search methodology means fully comprehending mobile search.<\/p>\n\n\n\n<br>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pure SEO Auckland \u2013 Your Local SEO Experts<\/strong><\/h3>\n\n\n\n<p>The PureSEO team are experts on all things&nbsp;<a href=\"\/?page_id=27223\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">SEO Auckland<\/a>-wide, so if you&#8217;re in need of any help with website optimisation <a rel=\"noreferrer noopener\" aria-label=\"get in touch (opens in a new tab)\" href=\"\/?page_id=20680\" target=\"_blank\">get in touch<\/a> today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voice search is voice recognition application run by search engines to provide search results based on spoken queries. Characteristics of&#8230;<\/p>\n","protected":false},"author":9,"featured_media":28734,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[2,3,153],"tags":[343],"ai":[],"class_list":["post-14193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-seo","category-voice-seo","tag-voice-seo","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Optimise for Voice Search in 2019 (Updated) | Pure SEO<\/title>\n<meta name=\"description\" content=\"Voice search continues to be a hot topic in SEO. Today we explore how to best optimise for the current opportunities voice search presents.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Optimise for Voice Search (Updated)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pureseo.com\/gb\/blog\/how-to-optimise-for-voice-search-in-2019-and-beyond\" \/>\n<meta property=\"og:site_name\" content=\"Pure SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pureseo\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-11T03:00:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-14T20:27:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pureseo.com\/wp-content\/uploads\/2019\/09\/Google-Home-Google-Assistant-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rollan Schott\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Pure_SEO\" \/>\n<meta name=\"twitter:site\" content=\"@Pure_SEO\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rollan Schott\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/gb\\\/blog\\\/how-to-optimise-for-voice-search-in-2019-and-beyond#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/gb\\\/blog\\\/how-to-optimise-for-voice-search-in-2019-and-beyond\"},\"author\":{\"name\":\"Rollan Schott\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/gb#\\\/schema\\\/person\\\/411cce715efca3feeccb65335a1fd370\"},\"headline\":\"How to Optimise for Voice Search (Updated)\",\"datePublished\":\"2019-03-11T03:00:11+00:00\",\"dateModified\":\"2020-01-14T20:27:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/gb\\\/blog\\\/how-to-optimise-for-voice-search-in-2019-and-beyond\"},\"wordCount\":645,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/gb#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/gb\\\/blog\\\/how-to-optimise-for-voice-search-in-2019-and-beyond#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/Google-Home-Google-Assistant-1.jpg\",\"keywords\":[\"voice seo\"],\"articleSection\":[\"Blog\",\"SEO\",\"Voice SEO\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/pureseo.com\\\/gb\\\/blog\\\/how-to-optimise-for-voice-search-in-2019-and-beyond#respond\"]}],\"copyrightYear\":\"2019\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/gb\\\/blog\\\/how-to-optimise-for-voice-search-in-2019-and-beyond\",\"url\":\"https:\\\/\\\/pureseo.com\\\/gb\\\/blog\\\/how-to-optimise-for-voice-search-in-2019-and-beyond\",\"name\":\"How to Optimise for Voice Search in 2019 (Updated) | Pure SEO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/gb#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/gb\\\/blog\\\/how-to-optimise-for-voice-search-in-2019-and-beyond#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/gb\\\/blog\\\/how-to-optimise-for-voice-search-in-2019-and-beyond#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/Google-Home-Google-Assistant-1.jpg\",\"datePublished\":\"2019-03-11T03:00:11+00:00\",\"dateModified\":\"2020-01-14T20:27:51+00:00\",\"description\":\"Voice search continues to be a hot topic in SEO. Today we explore how to best optimise for the current opportunities voice search presents.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/gb\\\/blog\\\/how-to-optimise-for-voice-search-in-2019-and-beyond#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/pureseo.com\\\/gb\\\/blog\\\/how-to-optimise-for-voice-search-in-2019-and-beyond\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/gb\\\/blog\\\/how-to-optimise-for-voice-search-in-2019-and-beyond#primaryimage\",\"url\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/Google-Home-Google-Assistant-1.jpg\",\"contentUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/Google-Home-Google-Assistant-1.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"Google Home - Google Assistant\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/gb\\\/blog\\\/how-to-optimise-for-voice-search-in-2019-and-beyond#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Digital Marketing Agency\",\"item\":\"https:\\\/\\\/pureseo.com\\\/gb\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/pureseo.com\\\/gb\\\/blog\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How to Optimise for Voice Search (Updated)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/gb#website\",\"url\":\"https:\\\/\\\/pureseo.com\\\/gb\",\"name\":\"Pure SEO\",\"description\":\"Digital Marketing Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/gb#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/pureseo.com\\\/gb?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\\\/\\\/pureseo.com\\\/gb#organization\",\"name\":\"Pure SEO\",\"url\":\"https:\\\/\\\/pureseo.com\\\/gb\",\"logo\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/gb\\\/blog\\\/how-to-optimise-for-voice-search-in-2019-and-beyond#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/gb\\\/blog\\\/how-to-optimise-for-voice-search-in-2019-and-beyond#local-main-organization-logo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pureseo\",\"https:\\\/\\\/x.com\\\/Pure_SEO\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/pureseo\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCinrMPUg7xZncotAkegPvEA\"],\"address\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/gb\\\/blog\\\/how-to-optimise-for-voice-search-in-2019-and-beyond#local-main-place-address\"},\"telephone\":[],\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/gb#\\\/schema\\\/person\\\/411cce715efca3feeccb65335a1fd370\",\"name\":\"Rollan Schott\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d995014ad341cf72f26d46d922532cac9c3fc7d6d8b577bfda98c798a0075820?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d995014ad341cf72f26d46d922532cac9c3fc7d6d8b577bfda98c798a0075820?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d995014ad341cf72f26d46d922532cac9c3fc7d6d8b577bfda98c798a0075820?s=96&d=mm&r=g\",\"caption\":\"Rollan Schott\"},\"description\":\"Rollan Schott is a copywriter with Pure SEO. Rollan was born and raised in the United States, having moved to New Zealand after 4 years teaching and writing in Asia. When he's not churning out quality content at breakneck speed, Rollan is probably busy writing the next great American novel. He may also be idly watching true crime documentaries in his Auckland Central apartment with his wife, Lauren. The latter is more likely than the former.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/rollanschott\\\/\"],\"url\":\"https:\\\/\\\/pureseo.com\\\/gb\\\/author\\\/rollan\"},{\"@type\":\"PostalAddress\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/gb\\\/blog\\\/how-to-optimise-for-voice-search-in-2019-and-beyond#local-main-place-address\",\"streetAddress\":\"35 Kawana Street, Northcote\",\"addressLocality\":\"Auckland\",\"postalCode\":\"0627\",\"addressRegion\":\"Auckland\",\"addressCountry\":\"NZ\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/gb\\\/blog\\\/how-to-optimise-for-voice-search-in-2019-and-beyond#local-main-organization-logo\",\"url\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Digital-Marketing-Company-NZ-Pure-SEO.png\",\"contentUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Digital-Marketing-Company-NZ-Pure-SEO.png\",\"width\":4159,\"height\":2055,\"caption\":\"Pure SEO\"}]}<\/script>\n<meta name=\"geo.placename\" content=\"Auckland\" \/>\n<meta name=\"geo.region\" content=\"New Zealand\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Optimise for Voice Search in 2019 (Updated) | Pure SEO","description":"Voice search continues to be a hot topic in SEO. Today we explore how to best optimise for the current opportunities voice search presents.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_GB","og_type":"article","og_title":"How to Optimise for Voice Search (Updated)","og_url":"https:\/\/pureseo.com\/gb\/blog\/how-to-optimise-for-voice-search-in-2019-and-beyond","og_site_name":"Pure SEO","article_publisher":"https:\/\/www.facebook.com\/pureseo","article_published_time":"2019-03-11T03:00:11+00:00","article_modified_time":"2020-01-14T20:27:51+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/pureseo.com\/wp-content\/uploads\/2019\/09\/Google-Home-Google-Assistant-1.jpg","type":"image\/jpeg"}],"author":"Rollan Schott","twitter_card":"summary_large_image","twitter_creator":"@Pure_SEO","twitter_site":"@Pure_SEO","twitter_misc":{"Written by":"Rollan Schott","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pureseo.com\/gb\/blog\/how-to-optimise-for-voice-search-in-2019-and-beyond#article","isPartOf":{"@id":"https:\/\/pureseo.com\/gb\/blog\/how-to-optimise-for-voice-search-in-2019-and-beyond"},"author":{"name":"Rollan Schott","@id":"https:\/\/pureseo.com\/gb#\/schema\/person\/411cce715efca3feeccb65335a1fd370"},"headline":"How to Optimise for Voice Search (Updated)","datePublished":"2019-03-11T03:00:11+00:00","dateModified":"2020-01-14T20:27:51+00:00","mainEntityOfPage":{"@id":"https:\/\/pureseo.com\/gb\/blog\/how-to-optimise-for-voice-search-in-2019-and-beyond"},"wordCount":645,"commentCount":0,"publisher":{"@id":"https:\/\/pureseo.com\/gb#organization"},"image":{"@id":"https:\/\/pureseo.com\/gb\/blog\/how-to-optimise-for-voice-search-in-2019-and-beyond#primaryimage"},"thumbnailUrl":"https:\/\/pureseo.com\/wp-content\/uploads\/2019\/09\/Google-Home-Google-Assistant-1.jpg","keywords":["voice seo"],"articleSection":["Blog","SEO","Voice SEO"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/pureseo.com\/gb\/blog\/how-to-optimise-for-voice-search-in-2019-and-beyond#respond"]}],"copyrightYear":"2019","copyrightHolder":{"@id":"https:\/\/pureseo.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/pureseo.com\/gb\/blog\/how-to-optimise-for-voice-search-in-2019-and-beyond","url":"https:\/\/pureseo.com\/gb\/blog\/how-to-optimise-for-voice-search-in-2019-and-beyond","name":"How to Optimise for Voice Search in 2019 (Updated) | Pure SEO","isPartOf":{"@id":"https:\/\/pureseo.com\/gb#website"},"primaryImageOfPage":{"@id":"https:\/\/pureseo.com\/gb\/blog\/how-to-optimise-for-voice-search-in-2019-and-beyond#primaryimage"},"image":{"@id":"https:\/\/pureseo.com\/gb\/blog\/how-to-optimise-for-voice-search-in-2019-and-beyond#primaryimage"},"thumbnailUrl":"https:\/\/pureseo.com\/wp-content\/uploads\/2019\/09\/Google-Home-Google-Assistant-1.jpg","datePublished":"2019-03-11T03:00:11+00:00","dateModified":"2020-01-14T20:27:51+00:00","description":"Voice search continues to be a hot topic in SEO. Today we explore how to best optimise for the current opportunities voice search presents.","breadcrumb":{"@id":"https:\/\/pureseo.com\/gb\/blog\/how-to-optimise-for-voice-search-in-2019-and-beyond#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pureseo.com\/gb\/blog\/how-to-optimise-for-voice-search-in-2019-and-beyond"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/pureseo.com\/gb\/blog\/how-to-optimise-for-voice-search-in-2019-and-beyond#primaryimage","url":"https:\/\/pureseo.com\/wp-content\/uploads\/2019\/09\/Google-Home-Google-Assistant-1.jpg","contentUrl":"https:\/\/pureseo.com\/wp-content\/uploads\/2019\/09\/Google-Home-Google-Assistant-1.jpg","width":1920,"height":1080,"caption":"Google Home - Google Assistant"},{"@type":"BreadcrumbList","@id":"https:\/\/pureseo.com\/gb\/blog\/how-to-optimise-for-voice-search-in-2019-and-beyond#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Digital Marketing Agency","item":"https:\/\/pureseo.com\/gb"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/pureseo.com\/gb\/blog"},{"@type":"ListItem","position":3,"name":"How to Optimise for Voice Search (Updated)"}]},{"@type":"WebSite","@id":"https:\/\/pureseo.com\/gb#website","url":"https:\/\/pureseo.com\/gb","name":"Pure SEO","description":"Digital Marketing Agency","publisher":{"@id":"https:\/\/pureseo.com\/gb#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pureseo.com\/gb?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":["Organization","Place"],"@id":"https:\/\/pureseo.com\/gb#organization","name":"Pure SEO","url":"https:\/\/pureseo.com\/gb","logo":{"@id":"https:\/\/pureseo.com\/gb\/blog\/how-to-optimise-for-voice-search-in-2019-and-beyond#local-main-organization-logo"},"image":{"@id":"https:\/\/pureseo.com\/gb\/blog\/how-to-optimise-for-voice-search-in-2019-and-beyond#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/pureseo","https:\/\/x.com\/Pure_SEO","https:\/\/www.linkedin.com\/company\/pureseo\/","https:\/\/www.youtube.com\/channel\/UCinrMPUg7xZncotAkegPvEA"],"address":{"@id":"https:\/\/pureseo.com\/gb\/blog\/how-to-optimise-for-voice-search-in-2019-and-beyond#local-main-place-address"},"telephone":[],"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}]},{"@type":"Person","@id":"https:\/\/pureseo.com\/gb#\/schema\/person\/411cce715efca3feeccb65335a1fd370","name":"Rollan Schott","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/d995014ad341cf72f26d46d922532cac9c3fc7d6d8b577bfda98c798a0075820?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d995014ad341cf72f26d46d922532cac9c3fc7d6d8b577bfda98c798a0075820?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d995014ad341cf72f26d46d922532cac9c3fc7d6d8b577bfda98c798a0075820?s=96&d=mm&r=g","caption":"Rollan Schott"},"description":"Rollan Schott is a copywriter with Pure SEO. Rollan was born and raised in the United States, having moved to New Zealand after 4 years teaching and writing in Asia. When he's not churning out quality content at breakneck speed, Rollan is probably busy writing the next great American novel. He may also be idly watching true crime documentaries in his Auckland Central apartment with his wife, Lauren. The latter is more likely than the former.","sameAs":["https:\/\/www.linkedin.com\/in\/rollanschott\/"],"url":"https:\/\/pureseo.com\/gb\/author\/rollan"},{"@type":"PostalAddress","@id":"https:\/\/pureseo.com\/gb\/blog\/how-to-optimise-for-voice-search-in-2019-and-beyond#local-main-place-address","streetAddress":"35 Kawana Street, Northcote","addressLocality":"Auckland","postalCode":"0627","addressRegion":"Auckland","addressCountry":"NZ"},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/pureseo.com\/gb\/blog\/how-to-optimise-for-voice-search-in-2019-and-beyond#local-main-organization-logo","url":"https:\/\/pureseo.com\/wp-content\/uploads\/2019\/08\/Digital-Marketing-Company-NZ-Pure-SEO.png","contentUrl":"https:\/\/pureseo.com\/wp-content\/uploads\/2019\/08\/Digital-Marketing-Company-NZ-Pure-SEO.png","width":4159,"height":2055,"caption":"Pure SEO"}]},"geo.placename":"Auckland","geo.region":"New Zealand"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/pureseo.com\/gb\/wp-json\/wp\/v2\/posts\/14193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pureseo.com\/gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pureseo.com\/gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pureseo.com\/gb\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/pureseo.com\/gb\/wp-json\/wp\/v2\/comments?post=14193"}],"version-history":[{"count":0,"href":"https:\/\/pureseo.com\/gb\/wp-json\/wp\/v2\/posts\/14193\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pureseo.com\/gb\/wp-json\/wp\/v2\/media\/28734"}],"wp:attachment":[{"href":"https:\/\/pureseo.com\/gb\/wp-json\/wp\/v2\/media?parent=14193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pureseo.com\/gb\/wp-json\/wp\/v2\/categories?post=14193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pureseo.com\/gb\/wp-json\/wp\/v2\/tags?post=14193"},{"taxonomy":"ai","embeddable":true,"href":"https:\/\/pureseo.com\/gb\/wp-json\/wp\/v2\/ai?post=14193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}