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<\/p>\nSearch Engine Optimisation (SEO) and the Internet have helped to level the playing field for small businesses around the globe. Unfortunately, many small businesses do not have a general marketing budget, and therefore cannot afford to spend a lot of money working on their search engine rankings.<\/p>\n
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Here are a few useful small business SEO<\/a> tips that can be implemented by small businesses to assist their rankings:<\/p>\n\n
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Search engines love content – the more content that you can add to your website, the better. An analogy that I like to use is: \u2018fish and a fishing pole\u2019 when explaining how text-heavy sites often outrank thin e-commerce sites. I like to call searchers \u2018fish\u2019 and each word on the page an additional \u2018fishing rod\u2019 in the water. The more text you have on a website, the more searchers you are likely to \u2018catch\u2019.<\/p>\n
It is important that the content added to your site is unique; a good strategy to increase content is to add a frequently asked questions (FAQ) page which you can update regularly, or, better yet – start a blog which you post to frequently.<\/p>\n\n
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Customers often like to see a personal touch and your opinions. Make your personal knowledge on your subject known – this will help you become an authority in the eyes of a searcher\/potential customer. Again, using a blog will help here.<\/p>\n\n
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Optimising for local search is crucial. There are many ways to do this. One such way is to incorporate geographical terms in your on-page optimisation (for instance, your city name in the META title and H1 tags). The other relatively simple option is to register with Google Places, Yahoo Local and Bing Local – this allows people to find your business through map searches and so on.<\/p>\n\n
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<\/h2>\n\nAs stated in a previous post, Google now incorporates a website\u2019s loading speed in its algorithm. Use the tools highlighted in the previous post to check and improve your website\u2019s loading speed.<\/p>\n
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Write a press release for local online media outlets (and offline). Make sure that you have links (with anchor text) back to your website. This can be of crucial importance – one of my recent press releases has led to a pitch for one of the country\u2019s largest organisations \u2013 Simple yet elegant, these techniques will go towards maximising your site traffic.<\/p>\n","protected":false},"excerpt":{"rendered":"
Search Engine Optimisation (SEO) and the Internet have helped to level the playing field for small businesses around the globe. Unfortunately,…<\/p>\n","protected":false},"author":1,"featured_media":2342,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[2,579,3],"tags":[359,360,361,362],"ai":[],"class_list":["post-15709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-business","category-seo","tag-blog","tag-local-search","tag-local-seo","tag-rich-content","entry"],"acf":[],"yoast_head":"\n