Have you heard of TikTok yet? Chances are, you have. (Unless you’ve been living under a rock or meditating on the hills without your smartphone!) This 15-second video app that has become one of the most popular fads amongst the social media apps of recent times. If you don\u2019t believe us, here are some quick facts:<\/p>\n\n\n\n
And if these aren\u2019t startling enough, there\u2019s one more thing, and this is sure to get your eyelids to rocket up! Did you know that TikTok\u2019s surging popularity did give the social media giant Facebook the shivers? Facebook quietly launched Lasso, a rival video-sharing app in November 2018. <\/p>\n\n\n\n
Without further ado, let\u2019s talk about TikTok and how marketers can potentially use its surging popularity to tap a growing audience!<\/p>\n\n\n\n
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TikTok\nis a video-sharing platform that gives users their 15-second window to fame\nwith each upload. While lip-syncing and acting out comedy sketches from a\ndatabase of songs, effects, films and sound bites is what TikTok thrives on, you\ncan opt for memes, challenges, collaborative duels for creatives while on TikTok.\n<\/p>\n\n\n\n
Whatever the content may be, TikTok is strictly an amateur\u2019s paradise (so all you experts out there, please make way!). Perfection and professionalism have given in to the demand for self-expression and the willingness to belong to a community that dances, sings, acts and collaborates together. <\/p>\n\n\n\n