Google+ Authorship – How To Set It Up<\/p>\n\n\n\n
You\u2019ve probably seen them by now\u2026 the little profile photos
beside some of the Google search results you\u2019ve searched for lately (like the
glamorous one below).<\/p>\n\n\n\n
Cam Wilkes Google Authorship – SEO Advantages<\/p>\n\n\n\n
These aren\u2019t accidental \u2013 these type of results are labeled
\u2018Google Authorship\u2019 results and are very much purposely modified search results that are becoming increasingly vital in establishing authority in a particular
niche or market.<\/p>\n\n\n\n
Establishing Google Authorship on articles and posts on your
own or another\u2019s blog\/website effectively links your Google+ profile to any of the content you create.<\/p>\n\n\n\n
Considering your content is of a good quality it will be shared, linked to and mentioned in social circles. This can help boost the presence of your content in Google Search Engine Results Pages (SERPs).<\/p>\n\n\n\n
In short; by linking your Google+ profile to any content you
create on the net, you are alerting Google that you are the author, and in return Google will gauge your reputation as an author by the amount of interactivity around your content (known as \u2018Author Rank\u2019).<\/p>\n\n\n\n
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1. This is a very simple process.
Firstly, make sure you have a Google+ profile set up and that you have a
profile picture that is easily recognisable as you (these show up quite small
in the SERPs so you want a clean, crisp headshot that is easily identifiable).<\/p>\n\n\n\n
2. Make sure your name is somewhere on the page of the
content you create.
A byline at the end of your content is favourable (eg. \u201cBy Cam Wilkes\u201d).<\/p>\n\n\n\n
3. Make sure the name you use in your content (eg. \u201cCam
Wilkes\u201d) matches the name on your Google+ profile.<\/p>\n\n\n\n
4. To stop abuse of the Authorship association (so people
can\u2019t assign authorship of content to others), there are 2 ways to verify
content authorship.<\/p>\n\n\n\n
\n\n\n\n
1. Make sure you have an
email address on the same domain as the domain you are publishing content to
(eg. cam@pureseo.com – pureseo.com)<\/p>\n\n\n\n
2. Make sure your name
appears in a byline on the content page\/blog post (eg. \u201cBy Cam Wilkes\u201d), making sure it matches the name on your Google+ profile.<\/p>\n\n\n\n
3. Visit the Google Authorship page and enter your email address (this email address must be from the same domain as your content eg. Content published on pureseo.com \u2013 email address
assigned for authorship = cam@pureseo.com. Also, the email
address field on this page will only ever be visible if you are logged into Google+) . Although you will need to always add your \u201cBy \u2026.\u201d Byline to your content, you will only ever need to enter your email on the Google Authorship page once. Your email will show up the \u2018Contributor to\u2019 section of your Google+ Profile \u2013 you can change the visibility of your email address < by following that link. <\/p>\n\n\n\n
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1. Create a link from your content to your Google+ Profile using the following
code:<\/p>\n\n\n\n
<ahref=”[profile_url]?rel=author”>Google<\/a><\/p>\n\n\n\n
Replace [profile_url] with you Google+ profile URL, for example:<\/p>\n\n\n\n
<ahref=”https:\/\/plus.google.com\/u\/0\/114726780770583019690?rel=author”>Google+<\/a><\/p>\n\n\n\n
If your link doesn\u2019t contain the ?rel=author parameter, Google won\u2019t see the connection between your content and your Google+ profile.<\/p>\n\n\n\n
2. Place a reciprocal link from your Google+ profile to the website featuring your content (just the domain is fine \u2013 you don\u2019t have to link to specific pages on the domain).
2a. This can be done by going to the \u2018Contributor To\u2019 section of your Google+ profile and adding the domain that contains your content (you should only need to do this once for all content posted on that domain).
2b. Decide on the visibility of your link and save.<\/p>\n\n\n\n
To test your markup and make sure it\u2019s working, use this Structured Data Testing Tool.<\/p>\n","protected":false},"excerpt":{"rendered":"
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