Alfonso hails from the region of Naples in southern Italy and migrated to New Zealand at the beginning of 2010. After living in Wellington for four years, he moved to the UK first and then back to Italy before moving to New Zealand again – this time in Auckland – in October 2016.
Alfonso’s experience in the digital space started in 2008 when he was appointed to lead a new website creation project. After that, Alfonso started to help friends who run small businesses and wanted to have more online visibility.
Since moving to New Zealand, Alfonso worked mostly as a freelancer or contractor with clients based in New Zealand and overseas, collaborated to launch a successful e-commerce startup in Italy and in the last years he worked agency side at ReachLocal and YoungShand in Auckland, before joining Pure SEO in March 2019.
During these years, SEO has become Alfonso’s field of expertise and he is passionate about all of its aspects. What Alfonso loves more about SEO is that it’s always evolving to keep the pace of ever-changing technology. Factors like mobile search, video or voice which are major now, were small or unknown just a few years ago!
When not working, Alfonso likes to spend time with his wife and two daughters, read, cook Italian food and travel whenever he can. He is a big football fan and proudly supports SSC Napoli, the team of his hometown. Alfonso also likes swimming and he is part of the Auckland Region Handball team.