Google My Business is one of the best tools for appearing in local search results. Attracting physical patronage in an online world is harder than it used to be, and that’s because your customers need to be convinced that your business is what they are looking for. As a small or local business, a large chunk of your revenue will come from regular customers and newcomers looking to enjoy a boutique experience.
If you create an optimised GMB listing, your customers can easily find your local business and take a look at what it’s like before they come to your physical location. So, today I’m going to share with you three methods for optimising your listing so that you can gain an advantage over your competitors.
Verifying your listing tells Google that the information about your business is accurate and up to date, which can positively affect your rankings. Trustworthiness is a watchword with this Internet giant, so follow the steps for verification to gain the trust of both the search engine and any customers encountering your listing.
We encourage you to ask customers to publish reviews about your business. Customer reviews build trust and can play a large role in your local search rankings. Post a QR code or prompt at your physical location, or even invest in a small station for customers to review you in-store!
Google Posts allow businesses to publish content directly on their Google My Business listing. You can use Google Posts to promote events, promotions or your latest news. An organic feed from local businesses interests customers, making them more likely to engage with you both online and offline.
Give these a go and maximise your online presence. If you’d like some help setting up your business’ Google My Business listing, get in touch with the SEO experts today!
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