ECommerce SEO is a unique beast that requires very careful taming to help your site get the search rankings it needs. Although many factors come into play to fully optimise your eCommerce website, we’ve compiled some useful tips to give you insight on how to improve site traffic, drive clicks and increase conversions.
Check them out below:
1. Write descriptive content on priority pages.
Content isn’t just for informational sites anymore – content is everywhere. You should have content on your category and product pages where you can leverage the most highly relevant keywords without making the pages look messy or cluttered.
Descriptive content can be placed in banner descriptions under H1 headings or underneath product listings. The fact is, Google needs to know what your page is about, and content describing your categories or products is extremely beneficial for Ecommerce SEO.
Write in-depth, easy-to-read product descriptions, and sprinkle three to five keywords at most.
2. Internal links are your friends.
Internal linking comes easy for e-commerce sites. These links come in the form of navigation bars, category links, and the like. A well-structured site with internal links that are easy to spot and navigate is practising standard e-commerce SEO best practice.
If you have content such as blog posts that have high page authority, it’s best to link from those authoritative pages TO high-priority product pages in the form of keyword-rich anchor text.
3. Backlinks are your best friends.
High-quality backlink acquisition is a must when it comes to growing your presence on the SERPs. Getting other websites to link to yours means that your content or products/services are highly valuable and would be helpful to potential buyers or visitors.
Promoting your content through social media, media press releases, or even bookmarking sites can earn you good backlink scores as long as they’re from authoritative domains. Getting links from third-party blog posts is also another great way of gaining high-quality backlinks.
4. Include product reviews.
The problem with shopping online is that it’s not a sensory activity. This means your customers can’t see or touch your product physically and will have to rely on the images you provide. Product reviews help bridge this sensory gap — potential customers are more likely to trust your product if they see that others are happy with it.
Reviews also provide basically free SEO – they contain keywords and keep visitors on your site for longer to improve your engagement metrics. It’s a win-win all around, so don’t be afraid to ask your customers for reviews. After all, if they are happy with your product, more often than not they will want to rave about it!
5. Create and strengthen your connections.
The word “influencers” is becoming more and more common these days, especially with the rise of social media marketing. Instagram, Facebook, and even Twitter are becoming great platforms for advertising brands with the help of celebrities and popular social media accounts.
Creating good relationships with your customers, not just influencers, is a great way to build your brand as well as improve your Ecommerce SEO. Customers provide user-generated content (UGC) that features your products on their own online channels, whether that’s through social media or blogging. Your customers are always your best advertisers, so don’t forget to forge deep, meaningful relationships with them.
There are other essential SEO factors that come into play for e-commerce sites, such as mobile optimisation, visual content marketing, and more. Learn more about SEO best practices today.
Rachel is a Filipino Kiwi with a passion for the arts. Having graduated with an Arts Degree in English from UoA, she found writing work at PureSEO as a Junior Copywriter and quickly moved on to the role of Editor. In her spare time, she reads Austen and teaches dance classes in the weekend.
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