With over 2.5+ million mobile apps in the major app stores, getting your app discovered is one of the biggest issues facing mobile app publishers today. If you\u2019re in the mobile app space, it\u2019s important to understand the various methods for marketing your app. We\u2019d like to share with you one very important technique that continues to be overlooked by most \u2013 App Store Optimization<\/strong> (or ASO<\/strong> for short).<\/p>\n ASO is the process of optimizing mobile apps to rank higher in an app store\u2019s search results. The higher your app ranks in an app store\u2019s search results, the more visible it is to potential customers. That increased visibility tends to translate into more traffic to your app\u2019s page in the app store.<\/p>\n The goal of ASO is to drive more traffic to your app\u2019s page in the app store, so searchers can take a specific action: actually downloading your app.<\/p>\n Also, the ASO process requires a deep understanding of your target customer base, including the keywords your potential customers are using to find apps similar to yours. When you learn more about which keywords are being used, you will have a better understanding of the language of your potential customers \u2013 a crucial piece of any marketing plan \u2013 and you can hone in on your keyword choices.<\/p>\n According to Forrester, 63% of apps are discovered through app store searches. This makes search, in the app store, the most used method for discovering and downloading new apps. At a Google I\/O developer conference, Google’s Director of Engineering at the time – Ankit Jain reported that \u201cFor the average app, search actually makes up the vast majority of installs\u201d.<\/p>\n Simply put, this means that:<\/p>\n To reap the rewards of ASO, you need to invest time and effort. If you do, you\u2019ll have a consistent channel driving traffic to your app. Being found is one of the most difficult challenges for mobile apps, but the team at Pure SEO has expertise in this area and can help you out.<\/p>\n","protected":false},"excerpt":{"rendered":" SEO For Mobile Apps With over 2.5+ million mobile apps in the major app stores, getting your app discovered is…<\/p>\n","protected":false},"author":2,"featured_media":214679,"parent":27223,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-service-single.php","meta":{"inline_featured_image":false,"ep_exclude_from_search":false,"footnotes":""},"class_list":["post-27240","page","type-page","status-publish","has-post-thumbnail","hentry","entry"],"acf":[],"yoast_head":"\n\n