{"id":10701,"date":"2017-06-06T16:00:47","date_gmt":"2017-06-06T03:00:47","guid":{"rendered":"https:\/\/pureseo.wpengine.com\/?p=10701"},"modified":"2019-08-07T15:07:43","modified_gmt":"2019-08-07T03:07:43","slug":"top-tip-tuesday-seo-for-ngos","status":"publish","type":"post","link":"https:\/\/pureseo.com\/nz\/blog\/top-tip-tuesday-seo-for-ngos","title":{"rendered":"Top Tip Tuesday &#8211; How SEO Can Help NGO&#8217;s Increase Traffic"},"content":{"rendered":"\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Top Tip Tuesday - How SEO Can Help NGO&#039;s Increase Traffic\" width=\"640\" height=\"360\" data-src=\"https:\/\/www.youtube.com\/embed\/GCbD2NA3Fb8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>NGOs are like any other organisation in that they need customers (or in this case donors) in order to thrive. And in a digital age, one of the best ways for NGOs to get more donors is to boost their online presence through SEO.<\/p>\n\n\n\n<p>In today&#8217;s Top Tip Tuesday video, Amrita explains why investing in SEO can pay off big time for NGO&#8217;s.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">SEO Tips for NGOs<\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Use the right keywords:<\/strong> Include keywords that match the language of your target visitors and that also align with your mission statement, values and goals.<\/li><li><strong>Obtain links from partner organisations:\u00a0<\/strong>It is quite common for NGOs to have partnerships with other major organisations. One great way to leverage these partnerships for SEO is to obtain links from these high-value domains that point to your domain.<\/li><li><strong>Optimise your landing pages:\u00a0<\/strong>In addition to including the basics like keyword optimised title tags and meta descriptions, your landing pages should contain a clear call-to-action, persuasive marketing copy and a good amount of visual material and white space.<\/li><li><strong>Get active on social media:<\/strong>\u00a0Evidence suggests that Facebook likes\/shares, Tweets and Google +1s are important ranking signals. So if your organisation isn&#8217;t active on social, get out there and get posting! Events provide a great opportunity to share information about your organisation and improve your NGOs overall internet presence.<\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"<p>NGOs are like any other organisation in that they need customers (or in this case donors) in order to thrive&#8230;.<\/p>\n","protected":false},"author":5,"featured_media":15791,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[2,3],"tags":[],"ai":[],"class_list":["post-10701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-seo","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Top Tip Tuesday - How SEO Can Help NGO&#039;s Increase Traffic - Pure SEO<\/title>\n<meta name=\"description\" content=\"NGO&#039;s need donors in order to thrive. And one of the best ways for NGO&#039;s to get more donors is through SEO. Learn more in today&#039;s Top Tip Tuesday video.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top Tip Tuesday - How SEO Can Help NGO&#039;s Increase Traffic\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pureseo.com\/nz\/blog\/top-tip-tuesday-seo-for-ngos\" \/>\n<meta property=\"og:site_name\" content=\"Pure SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pureseo\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-06T03:00:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-07T03:07:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pureseo.com\/wp-content\/uploads\/2019\/08\/Top-Tip-Tuesday.png\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"224\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Rachel Matela\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Pure_SEO\" \/>\n<meta name=\"twitter:site\" content=\"@Pure_SEO\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rachel Matela\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/top-tip-tuesday-seo-for-ngos#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/top-tip-tuesday-seo-for-ngos\"},\"author\":{\"name\":\"Rachel Matela\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz#\\\/schema\\\/person\\\/40ffd5802dfe4fa794ef23f927955d4f\"},\"headline\":\"Top Tip Tuesday &#8211; How SEO Can Help NGO&#8217;s Increase Traffic\",\"datePublished\":\"2017-06-06T03:00:47+00:00\",\"dateModified\":\"2019-08-07T03:07:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/top-tip-tuesday-seo-for-ngos\"},\"wordCount\":243,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/top-tip-tuesday-seo-for-ngos#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Top-Tip-Tuesday.png\",\"articleSection\":[\"Blog\",\"SEO\"],\"inLanguage\":\"en-NZ\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/top-tip-tuesday-seo-for-ngos#respond\"]}],\"copyrightYear\":\"2017\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/top-tip-tuesday-seo-for-ngos\",\"url\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/top-tip-tuesday-seo-for-ngos\",\"name\":\"Top Tip Tuesday - How SEO Can Help NGO's Increase Traffic - Pure SEO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/top-tip-tuesday-seo-for-ngos#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/top-tip-tuesday-seo-for-ngos#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Top-Tip-Tuesday.png\",\"datePublished\":\"2017-06-06T03:00:47+00:00\",\"dateModified\":\"2019-08-07T03:07:43+00:00\",\"description\":\"NGO's need donors in order to thrive. And one of the best ways for NGO's to get more donors is through SEO. Learn more in today's Top Tip Tuesday video.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/top-tip-tuesday-seo-for-ngos#breadcrumb\"},\"inLanguage\":\"en-NZ\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/top-tip-tuesday-seo-for-ngos\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-NZ\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/top-tip-tuesday-seo-for-ngos#primaryimage\",\"url\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Top-Tip-Tuesday.png\",\"contentUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Top-Tip-Tuesday.png\",\"width\":400,\"height\":224},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/top-tip-tuesday-seo-for-ngos#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Digital Marketing Agency\",\"item\":\"https:\\\/\\\/pureseo.com\\\/nz\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Top Tip Tuesday &#8211; How SEO Can Help NGO&#8217;s Increase Traffic\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz#website\",\"url\":\"https:\\\/\\\/pureseo.com\\\/nz\",\"name\":\"Pure SEO\",\"description\":\"Digital Marketing Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/pureseo.com\\\/nz?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-NZ\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz#organization\",\"name\":\"Pure SEO\",\"url\":\"https:\\\/\\\/pureseo.com\\\/nz\",\"logo\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/top-tip-tuesday-seo-for-ngos#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/top-tip-tuesday-seo-for-ngos#local-main-organization-logo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pureseo\",\"https:\\\/\\\/x.com\\\/Pure_SEO\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/pureseo\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCinrMPUg7xZncotAkegPvEA\"],\"address\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/top-tip-tuesday-seo-for-ngos#local-main-place-address\"},\"telephone\":[],\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz#\\\/schema\\\/person\\\/40ffd5802dfe4fa794ef23f927955d4f\",\"name\":\"Rachel Matela\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-NZ\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8dc45c4f972dea75c9c16411c476d54b07473451aaf939f80a95263992842409?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8dc45c4f972dea75c9c16411c476d54b07473451aaf939f80a95263992842409?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8dc45c4f972dea75c9c16411c476d54b07473451aaf939f80a95263992842409?s=96&d=mm&r=g\",\"caption\":\"Rachel Matela\"},\"description\":\"Rachel is a Filipino Kiwi with a passion for the arts. Having graduated with an Arts Degree in English from UoA, she found writing work at PureSEO as a Junior Copywriter and quickly moved on to the role of Editor. In her spare time, she reads Austen and teaches dance classes in the weekend.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/rachel-jean-matela-7a7a867b\\\/\"],\"url\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/author\\\/rachel\"},{\"@type\":\"PostalAddress\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/top-tip-tuesday-seo-for-ngos#local-main-place-address\",\"streetAddress\":\"35 Kawana Street, Northcote\",\"addressLocality\":\"Auckland\",\"postalCode\":\"0627\",\"addressRegion\":\"Auckland\",\"addressCountry\":\"NZ\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-NZ\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/top-tip-tuesday-seo-for-ngos#local-main-organization-logo\",\"url\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Digital-Marketing-Company-NZ-Pure-SEO.png\",\"contentUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Digital-Marketing-Company-NZ-Pure-SEO.png\",\"width\":4159,\"height\":2055,\"caption\":\"Pure SEO\"}]}<\/script>\n<meta property=\"og:video\" content=\"https:\/\/www.youtube.com\/embed\/GCbD2NA3Fb8\" \/>\n<meta property=\"og:video:type\" content=\"text\/html\" \/>\n<meta property=\"og:video:duration\" content=\"51\" \/>\n<meta property=\"og:video:width\" content=\"480\" \/>\n<meta property=\"og:video:height\" content=\"270\" \/>\n<meta property=\"ya:ovs:adult\" content=\"false\" \/>\n<meta property=\"ya:ovs:upload_date\" content=\"2017-06-06T03:00:47+00:00\" \/>\n<meta property=\"ya:ovs:allow_embed\" content=\"true\" \/>\n<meta name=\"geo.placename\" content=\"Auckland\" \/>\n<meta name=\"geo.region\" content=\"New Zealand\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Top Tip Tuesday - How SEO Can Help NGO's Increase Traffic - Pure SEO","description":"NGO's need donors in order to thrive. And one of the best ways for NGO's to get more donors is through SEO. Learn more in today's Top Tip Tuesday video.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Top Tip Tuesday - How SEO Can Help NGO's Increase Traffic","og_url":"https:\/\/pureseo.com\/nz\/blog\/top-tip-tuesday-seo-for-ngos","og_site_name":"Pure SEO","article_publisher":"https:\/\/www.facebook.com\/pureseo","article_published_time":"2017-06-06T03:00:47+00:00","article_modified_time":"2019-08-07T03:07:43+00:00","og_image":[{"width":400,"height":224,"url":"https:\/\/pureseo.com\/wp-content\/uploads\/2019\/08\/Top-Tip-Tuesday.png","type":"image\/png"}],"author":"Rachel Matela","twitter_card":"summary_large_image","twitter_creator":"@Pure_SEO","twitter_site":"@Pure_SEO","twitter_misc":{"Written by":"Rachel Matela","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pureseo.com\/nz\/blog\/top-tip-tuesday-seo-for-ngos#article","isPartOf":{"@id":"https:\/\/pureseo.com\/nz\/blog\/top-tip-tuesday-seo-for-ngos"},"author":{"name":"Rachel Matela","@id":"https:\/\/pureseo.com\/nz#\/schema\/person\/40ffd5802dfe4fa794ef23f927955d4f"},"headline":"Top Tip Tuesday &#8211; How SEO Can Help NGO&#8217;s Increase Traffic","datePublished":"2017-06-06T03:00:47+00:00","dateModified":"2019-08-07T03:07:43+00:00","mainEntityOfPage":{"@id":"https:\/\/pureseo.com\/nz\/blog\/top-tip-tuesday-seo-for-ngos"},"wordCount":243,"commentCount":0,"publisher":{"@id":"https:\/\/pureseo.com\/nz#organization"},"image":{"@id":"https:\/\/pureseo.com\/nz\/blog\/top-tip-tuesday-seo-for-ngos#primaryimage"},"thumbnailUrl":"https:\/\/pureseo.com\/wp-content\/uploads\/2019\/08\/Top-Tip-Tuesday.png","articleSection":["Blog","SEO"],"inLanguage":"en-NZ","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/pureseo.com\/nz\/blog\/top-tip-tuesday-seo-for-ngos#respond"]}],"copyrightYear":"2017","copyrightHolder":{"@id":"https:\/\/pureseo.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/pureseo.com\/nz\/blog\/top-tip-tuesday-seo-for-ngos","url":"https:\/\/pureseo.com\/nz\/blog\/top-tip-tuesday-seo-for-ngos","name":"Top Tip Tuesday - How SEO Can Help NGO's Increase Traffic - Pure SEO","isPartOf":{"@id":"https:\/\/pureseo.com\/nz#website"},"primaryImageOfPage":{"@id":"https:\/\/pureseo.com\/nz\/blog\/top-tip-tuesday-seo-for-ngos#primaryimage"},"image":{"@id":"https:\/\/pureseo.com\/nz\/blog\/top-tip-tuesday-seo-for-ngos#primaryimage"},"thumbnailUrl":"https:\/\/pureseo.com\/wp-content\/uploads\/2019\/08\/Top-Tip-Tuesday.png","datePublished":"2017-06-06T03:00:47+00:00","dateModified":"2019-08-07T03:07:43+00:00","description":"NGO's need donors in order to thrive. And one of the best ways for NGO's to get more donors is through SEO. Learn more in today's Top Tip Tuesday video.","breadcrumb":{"@id":"https:\/\/pureseo.com\/nz\/blog\/top-tip-tuesday-seo-for-ngos#breadcrumb"},"inLanguage":"en-NZ","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pureseo.com\/nz\/blog\/top-tip-tuesday-seo-for-ngos"]}]},{"@type":"ImageObject","inLanguage":"en-NZ","@id":"https:\/\/pureseo.com\/nz\/blog\/top-tip-tuesday-seo-for-ngos#primaryimage","url":"https:\/\/pureseo.com\/wp-content\/uploads\/2019\/08\/Top-Tip-Tuesday.png","contentUrl":"https:\/\/pureseo.com\/wp-content\/uploads\/2019\/08\/Top-Tip-Tuesday.png","width":400,"height":224},{"@type":"BreadcrumbList","@id":"https:\/\/pureseo.com\/nz\/blog\/top-tip-tuesday-seo-for-ngos#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Digital Marketing Agency","item":"https:\/\/pureseo.com\/nz"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/pureseo.com\/nz\/blog"},{"@type":"ListItem","position":3,"name":"Top Tip Tuesday &#8211; How SEO Can Help NGO&#8217;s Increase Traffic"}]},{"@type":"WebSite","@id":"https:\/\/pureseo.com\/nz#website","url":"https:\/\/pureseo.com\/nz","name":"Pure SEO","description":"Digital Marketing Agency","publisher":{"@id":"https:\/\/pureseo.com\/nz#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pureseo.com\/nz?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-NZ"},{"@type":["Organization","Place"],"@id":"https:\/\/pureseo.com\/nz#organization","name":"Pure SEO","url":"https:\/\/pureseo.com\/nz","logo":{"@id":"https:\/\/pureseo.com\/nz\/blog\/top-tip-tuesday-seo-for-ngos#local-main-organization-logo"},"image":{"@id":"https:\/\/pureseo.com\/nz\/blog\/top-tip-tuesday-seo-for-ngos#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/pureseo","https:\/\/x.com\/Pure_SEO","https:\/\/www.linkedin.com\/company\/pureseo\/","https:\/\/www.youtube.com\/channel\/UCinrMPUg7xZncotAkegPvEA"],"address":{"@id":"https:\/\/pureseo.com\/nz\/blog\/top-tip-tuesday-seo-for-ngos#local-main-place-address"},"telephone":[],"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}]},{"@type":"Person","@id":"https:\/\/pureseo.com\/nz#\/schema\/person\/40ffd5802dfe4fa794ef23f927955d4f","name":"Rachel Matela","image":{"@type":"ImageObject","inLanguage":"en-NZ","@id":"https:\/\/secure.gravatar.com\/avatar\/8dc45c4f972dea75c9c16411c476d54b07473451aaf939f80a95263992842409?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8dc45c4f972dea75c9c16411c476d54b07473451aaf939f80a95263992842409?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8dc45c4f972dea75c9c16411c476d54b07473451aaf939f80a95263992842409?s=96&d=mm&r=g","caption":"Rachel Matela"},"description":"Rachel is a Filipino Kiwi with a passion for the arts. Having graduated with an Arts Degree in English from UoA, she found writing work at PureSEO as a Junior Copywriter and quickly moved on to the role of Editor. In her spare time, she reads Austen and teaches dance classes in the weekend.","sameAs":["https:\/\/www.linkedin.com\/in\/rachel-jean-matela-7a7a867b\/"],"url":"https:\/\/pureseo.com\/nz\/author\/rachel"},{"@type":"PostalAddress","@id":"https:\/\/pureseo.com\/nz\/blog\/top-tip-tuesday-seo-for-ngos#local-main-place-address","streetAddress":"35 Kawana Street, Northcote","addressLocality":"Auckland","postalCode":"0627","addressRegion":"Auckland","addressCountry":"NZ"},{"@type":"ImageObject","inLanguage":"en-NZ","@id":"https:\/\/pureseo.com\/nz\/blog\/top-tip-tuesday-seo-for-ngos#local-main-organization-logo","url":"https:\/\/pureseo.com\/wp-content\/uploads\/2019\/08\/Digital-Marketing-Company-NZ-Pure-SEO.png","contentUrl":"https:\/\/pureseo.com\/wp-content\/uploads\/2019\/08\/Digital-Marketing-Company-NZ-Pure-SEO.png","width":4159,"height":2055,"caption":"Pure SEO"}]},"og_video":"https:\/\/www.youtube.com\/embed\/GCbD2NA3Fb8","og_video_type":"text\/html","og_video_duration":"51","og_video_width":"480","og_video_height":"270","ya_ovs_adult":"false","ya_ovs_upload_date":"2017-06-06T03:00:47+00:00","ya_ovs_allow_embed":"true","geo.placename":"Auckland","geo.region":"New Zealand"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/pureseo.com\/nz\/wp-json\/wp\/v2\/posts\/10701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pureseo.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pureseo.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pureseo.com\/nz\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/pureseo.com\/nz\/wp-json\/wp\/v2\/comments?post=10701"}],"version-history":[{"count":0,"href":"https:\/\/pureseo.com\/nz\/wp-json\/wp\/v2\/posts\/10701\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pureseo.com\/nz\/wp-json\/wp\/v2\/media\/15791"}],"wp:attachment":[{"href":"https:\/\/pureseo.com\/nz\/wp-json\/wp\/v2\/media?parent=10701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pureseo.com\/nz\/wp-json\/wp\/v2\/categories?post=10701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pureseo.com\/nz\/wp-json\/wp\/v2\/tags?post=10701"},{"taxonomy":"ai","embeddable":true,"href":"https:\/\/pureseo.com\/nz\/wp-json\/wp\/v2\/ai?post=10701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}