{"id":10744,"date":"2017-06-13T18:36:06","date_gmt":"2017-06-13T05:36:06","guid":{"rendered":"https:\/\/pureseo.wpengine.com\/?p=10744"},"modified":"2023-01-31T02:25:55","modified_gmt":"2023-01-30T13:25:55","slug":"top-tip-tuesday-negative-keywords","status":"publish","type":"post","link":"https:\/\/pureseo.com\/nz\/blog\/top-tip-tuesday-negative-keywords","title":{"rendered":"Top Tip Tuesday &#8211; What Are Negative Keywords?"},"content":{"rendered":"\r\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\r\n<div class=\"wp-block-embed__wrapper\">https:\/\/youtu.be\/aEJSa_-dt7E<\/div>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>Negative keywords are one of the most important parts of a successful AdWords campaign. They allow you to specify which search terms you do not want your ad showing up for. With negative keywords, you can decrease your cost per click, increase your click-through rate and increase your return on investment. Sukh explains more in today&#8217;s Top Tip Tuesday video from Pure SEO.<\/p>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">How to find good negative keywords<\/h2>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li><strong>Come up with your own terms:\u00a0<\/strong>You can probably come up with a few negative keywords off the top of your head. For example, if you&#8217;re a plumber but you&#8217;re not looking to hire new plumbing staff, you would probably want to add the word &#8220;jobs&#8221; as a keyword to prevent your ads from showing up for &#8220;plumbing jobs.&#8221;<\/li>\r\n<li><strong>Use the Keyword Planner:\u00a0<\/strong>The Google AdWords Keyword Planner is the go-to tool for planning an AdWords campaign. It can be helpful for discovering both keywords you do want to appear for and those you don&#8217;t. Search for a term like &#8220;plumbers&#8221; to see a list of related search terms. Flag any that you don&#8217;t want your ad to appear for and negative them out.<\/li>\r\n<li><strong>Mine the Search Terms Report:\u00a0<\/strong>The Search Terms Report in Google AdWords shows you the actual keywords people typed in that triggered your ad. You should be keeping a regular eye on this report to note any keywords that are irrelevant to your business and that should be added as negatives.<\/li>\r\n<li><strong>Use a free tool:\u00a0<\/strong>There are a variety of free tools available that can help you discover negative keywords, such as the <a href=\"http:\/\/www.wordstream.com\/negative-keywords\" target=\"_blank\" rel=\"nofollow noreferrer noopener\" aria-label=\" (opens in a new tab)\">Free Negative Keyword Tool<\/a> by Wordstream. You can use tools like this before or after looking at the sources above to help ensure you are covering all your bases.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>Once you have come up with your <a href=\"https:\/\/virtualvalley.io\/all-about-adwords-negative-keyword-list\/\">list of negative keywords<\/a>, you will want to add them to your AdWords campaign. Check out this <a href=\"https:\/\/support.google.com\/adwords\/answer\/2453972?hl=en\" target=\"_blank\" rel=\"nofollow noreferrer noopener\" aria-label=\" (opens in a new tab)\">helpful guide from Google<\/a>\u00a0explaining how to do this.<\/p>\r\n\r\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Negative keywords are one of the most important parts of a successful AdWords campaign. They allow you to specify which&#8230;<\/p>\n","protected":false},"author":5,"featured_media":15791,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[2,5,3],"tags":[],"ai":[],"class_list":["post-10744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-local-seo","category-seo","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Top Tip Tuesday - What Are Negative Keywords? - Pure SEO<\/title>\n<meta name=\"description\" content=\"Find out what negative keywords are and how they can save you money with your AdWords campaigns. Sukh explains more in today&#039;s Top Tip Tuesday video.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top Tip Tuesday - What Are Negative Keywords?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pureseo.com\/nz\/blog\/top-tip-tuesday-negative-keywords\" \/>\n<meta property=\"og:site_name\" content=\"Pure SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pureseo\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-13T05:36:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-30T13:25:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pureseo.com\/wp-content\/uploads\/2019\/08\/Top-Tip-Tuesday.png\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"224\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Rachel Matela\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Pure_SEO\" \/>\n<meta name=\"twitter:site\" content=\"@Pure_SEO\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rachel Matela\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/top-tip-tuesday-negative-keywords#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/top-tip-tuesday-negative-keywords\"},\"author\":{\"name\":\"Rachel Matela\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz#\\\/schema\\\/person\\\/40ffd5802dfe4fa794ef23f927955d4f\"},\"headline\":\"Top Tip Tuesday &#8211; What Are Negative Keywords?\",\"datePublished\":\"2017-06-13T05:36:06+00:00\",\"dateModified\":\"2023-01-30T13:25:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/top-tip-tuesday-negative-keywords\"},\"wordCount\":349,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/top-tip-tuesday-negative-keywords#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Top-Tip-Tuesday.png\",\"articleSection\":[\"Blog\",\"Local SEO\",\"SEO\"],\"inLanguage\":\"en-NZ\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/top-tip-tuesday-negative-keywords#respond\"]}],\"copyrightYear\":\"2017\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/top-tip-tuesday-negative-keywords\",\"url\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/top-tip-tuesday-negative-keywords\",\"name\":\"Top Tip Tuesday - What Are Negative Keywords? - Pure SEO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/top-tip-tuesday-negative-keywords#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/top-tip-tuesday-negative-keywords#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Top-Tip-Tuesday.png\",\"datePublished\":\"2017-06-13T05:36:06+00:00\",\"dateModified\":\"2023-01-30T13:25:55+00:00\",\"description\":\"Find out what negative keywords are and how they can save you money with your AdWords campaigns. Sukh explains more in today's Top Tip Tuesday video.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/top-tip-tuesday-negative-keywords#breadcrumb\"},\"inLanguage\":\"en-NZ\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/top-tip-tuesday-negative-keywords\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-NZ\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/top-tip-tuesday-negative-keywords#primaryimage\",\"url\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Top-Tip-Tuesday.png\",\"contentUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Top-Tip-Tuesday.png\",\"width\":400,\"height\":224},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/top-tip-tuesday-negative-keywords#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Digital Marketing Agency\",\"item\":\"https:\\\/\\\/pureseo.com\\\/nz\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Top Tip Tuesday &#8211; What Are Negative Keywords?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz#website\",\"url\":\"https:\\\/\\\/pureseo.com\\\/nz\",\"name\":\"Pure SEO\",\"description\":\"Digital Marketing Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/pureseo.com\\\/nz?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-NZ\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz#organization\",\"name\":\"Pure SEO\",\"url\":\"https:\\\/\\\/pureseo.com\\\/nz\",\"logo\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/top-tip-tuesday-negative-keywords#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/top-tip-tuesday-negative-keywords#local-main-organization-logo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pureseo\",\"https:\\\/\\\/x.com\\\/Pure_SEO\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/pureseo\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCinrMPUg7xZncotAkegPvEA\"],\"address\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/top-tip-tuesday-negative-keywords#local-main-place-address\"},\"telephone\":[],\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz#\\\/schema\\\/person\\\/40ffd5802dfe4fa794ef23f927955d4f\",\"name\":\"Rachel Matela\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-NZ\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8dc45c4f972dea75c9c16411c476d54b07473451aaf939f80a95263992842409?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8dc45c4f972dea75c9c16411c476d54b07473451aaf939f80a95263992842409?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8dc45c4f972dea75c9c16411c476d54b07473451aaf939f80a95263992842409?s=96&d=mm&r=g\",\"caption\":\"Rachel Matela\"},\"description\":\"Rachel is a Filipino Kiwi with a passion for the arts. Having graduated with an Arts Degree in English from UoA, she found writing work at PureSEO as a Junior Copywriter and quickly moved on to the role of Editor. In her spare time, she reads Austen and teaches dance classes in the weekend.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/rachel-jean-matela-7a7a867b\\\/\"],\"url\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/author\\\/rachel\"},{\"@type\":\"PostalAddress\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/top-tip-tuesday-negative-keywords#local-main-place-address\",\"streetAddress\":\"35 Kawana Street, Northcote\",\"addressLocality\":\"Auckland\",\"postalCode\":\"0627\",\"addressRegion\":\"Auckland\",\"addressCountry\":\"NZ\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-NZ\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/top-tip-tuesday-negative-keywords#local-main-organization-logo\",\"url\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Digital-Marketing-Company-NZ-Pure-SEO.png\",\"contentUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Digital-Marketing-Company-NZ-Pure-SEO.png\",\"width\":4159,\"height\":2055,\"caption\":\"Pure SEO\"}]}<\/script>\n<meta name=\"geo.placename\" content=\"Auckland\" \/>\n<meta name=\"geo.region\" content=\"New Zealand\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Top Tip Tuesday - What Are Negative Keywords? - Pure SEO","description":"Find out what negative keywords are and how they can save you money with your AdWords campaigns. Sukh explains more in today's Top Tip Tuesday video.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Top Tip Tuesday - What Are Negative Keywords?","og_url":"https:\/\/pureseo.com\/nz\/blog\/top-tip-tuesday-negative-keywords","og_site_name":"Pure SEO","article_publisher":"https:\/\/www.facebook.com\/pureseo","article_published_time":"2017-06-13T05:36:06+00:00","article_modified_time":"2023-01-30T13:25:55+00:00","og_image":[{"width":400,"height":224,"url":"https:\/\/pureseo.com\/wp-content\/uploads\/2019\/08\/Top-Tip-Tuesday.png","type":"image\/png"}],"author":"Rachel Matela","twitter_card":"summary_large_image","twitter_creator":"@Pure_SEO","twitter_site":"@Pure_SEO","twitter_misc":{"Written by":"Rachel Matela","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pureseo.com\/nz\/blog\/top-tip-tuesday-negative-keywords#article","isPartOf":{"@id":"https:\/\/pureseo.com\/nz\/blog\/top-tip-tuesday-negative-keywords"},"author":{"name":"Rachel Matela","@id":"https:\/\/pureseo.com\/nz#\/schema\/person\/40ffd5802dfe4fa794ef23f927955d4f"},"headline":"Top Tip Tuesday &#8211; What Are Negative Keywords?","datePublished":"2017-06-13T05:36:06+00:00","dateModified":"2023-01-30T13:25:55+00:00","mainEntityOfPage":{"@id":"https:\/\/pureseo.com\/nz\/blog\/top-tip-tuesday-negative-keywords"},"wordCount":349,"commentCount":0,"publisher":{"@id":"https:\/\/pureseo.com\/nz#organization"},"image":{"@id":"https:\/\/pureseo.com\/nz\/blog\/top-tip-tuesday-negative-keywords#primaryimage"},"thumbnailUrl":"https:\/\/pureseo.com\/wp-content\/uploads\/2019\/08\/Top-Tip-Tuesday.png","articleSection":["Blog","Local SEO","SEO"],"inLanguage":"en-NZ","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/pureseo.com\/nz\/blog\/top-tip-tuesday-negative-keywords#respond"]}],"copyrightYear":"2017","copyrightHolder":{"@id":"https:\/\/pureseo.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/pureseo.com\/nz\/blog\/top-tip-tuesday-negative-keywords","url":"https:\/\/pureseo.com\/nz\/blog\/top-tip-tuesday-negative-keywords","name":"Top Tip Tuesday - What Are Negative Keywords? - Pure SEO","isPartOf":{"@id":"https:\/\/pureseo.com\/nz#website"},"primaryImageOfPage":{"@id":"https:\/\/pureseo.com\/nz\/blog\/top-tip-tuesday-negative-keywords#primaryimage"},"image":{"@id":"https:\/\/pureseo.com\/nz\/blog\/top-tip-tuesday-negative-keywords#primaryimage"},"thumbnailUrl":"https:\/\/pureseo.com\/wp-content\/uploads\/2019\/08\/Top-Tip-Tuesday.png","datePublished":"2017-06-13T05:36:06+00:00","dateModified":"2023-01-30T13:25:55+00:00","description":"Find out what negative keywords are and how they can save you money with your AdWords campaigns. Sukh explains more in today's Top Tip Tuesday video.","breadcrumb":{"@id":"https:\/\/pureseo.com\/nz\/blog\/top-tip-tuesday-negative-keywords#breadcrumb"},"inLanguage":"en-NZ","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pureseo.com\/nz\/blog\/top-tip-tuesday-negative-keywords"]}]},{"@type":"ImageObject","inLanguage":"en-NZ","@id":"https:\/\/pureseo.com\/nz\/blog\/top-tip-tuesday-negative-keywords#primaryimage","url":"https:\/\/pureseo.com\/wp-content\/uploads\/2019\/08\/Top-Tip-Tuesday.png","contentUrl":"https:\/\/pureseo.com\/wp-content\/uploads\/2019\/08\/Top-Tip-Tuesday.png","width":400,"height":224},{"@type":"BreadcrumbList","@id":"https:\/\/pureseo.com\/nz\/blog\/top-tip-tuesday-negative-keywords#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Digital Marketing Agency","item":"https:\/\/pureseo.com\/nz"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/pureseo.com\/nz\/blog"},{"@type":"ListItem","position":3,"name":"Top Tip Tuesday &#8211; What Are Negative Keywords?"}]},{"@type":"WebSite","@id":"https:\/\/pureseo.com\/nz#website","url":"https:\/\/pureseo.com\/nz","name":"Pure SEO","description":"Digital Marketing Agency","publisher":{"@id":"https:\/\/pureseo.com\/nz#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pureseo.com\/nz?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-NZ"},{"@type":["Organization","Place"],"@id":"https:\/\/pureseo.com\/nz#organization","name":"Pure SEO","url":"https:\/\/pureseo.com\/nz","logo":{"@id":"https:\/\/pureseo.com\/nz\/blog\/top-tip-tuesday-negative-keywords#local-main-organization-logo"},"image":{"@id":"https:\/\/pureseo.com\/nz\/blog\/top-tip-tuesday-negative-keywords#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/pureseo","https:\/\/x.com\/Pure_SEO","https:\/\/www.linkedin.com\/company\/pureseo\/","https:\/\/www.youtube.com\/channel\/UCinrMPUg7xZncotAkegPvEA"],"address":{"@id":"https:\/\/pureseo.com\/nz\/blog\/top-tip-tuesday-negative-keywords#local-main-place-address"},"telephone":[],"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}]},{"@type":"Person","@id":"https:\/\/pureseo.com\/nz#\/schema\/person\/40ffd5802dfe4fa794ef23f927955d4f","name":"Rachel Matela","image":{"@type":"ImageObject","inLanguage":"en-NZ","@id":"https:\/\/secure.gravatar.com\/avatar\/8dc45c4f972dea75c9c16411c476d54b07473451aaf939f80a95263992842409?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8dc45c4f972dea75c9c16411c476d54b07473451aaf939f80a95263992842409?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8dc45c4f972dea75c9c16411c476d54b07473451aaf939f80a95263992842409?s=96&d=mm&r=g","caption":"Rachel Matela"},"description":"Rachel is a Filipino Kiwi with a passion for the arts. Having graduated with an Arts Degree in English from UoA, she found writing work at PureSEO as a Junior Copywriter and quickly moved on to the role of Editor. In her spare time, she reads Austen and teaches dance classes in the weekend.","sameAs":["https:\/\/www.linkedin.com\/in\/rachel-jean-matela-7a7a867b\/"],"url":"https:\/\/pureseo.com\/nz\/author\/rachel"},{"@type":"PostalAddress","@id":"https:\/\/pureseo.com\/nz\/blog\/top-tip-tuesday-negative-keywords#local-main-place-address","streetAddress":"35 Kawana Street, Northcote","addressLocality":"Auckland","postalCode":"0627","addressRegion":"Auckland","addressCountry":"NZ"},{"@type":"ImageObject","inLanguage":"en-NZ","@id":"https:\/\/pureseo.com\/nz\/blog\/top-tip-tuesday-negative-keywords#local-main-organization-logo","url":"https:\/\/pureseo.com\/wp-content\/uploads\/2019\/08\/Digital-Marketing-Company-NZ-Pure-SEO.png","contentUrl":"https:\/\/pureseo.com\/wp-content\/uploads\/2019\/08\/Digital-Marketing-Company-NZ-Pure-SEO.png","width":4159,"height":2055,"caption":"Pure SEO"}]},"geo.placename":"Auckland","geo.region":"New Zealand"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/pureseo.com\/nz\/wp-json\/wp\/v2\/posts\/10744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pureseo.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pureseo.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pureseo.com\/nz\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/pureseo.com\/nz\/wp-json\/wp\/v2\/comments?post=10744"}],"version-history":[{"count":0,"href":"https:\/\/pureseo.com\/nz\/wp-json\/wp\/v2\/posts\/10744\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pureseo.com\/nz\/wp-json\/wp\/v2\/media\/15791"}],"wp:attachment":[{"href":"https:\/\/pureseo.com\/nz\/wp-json\/wp\/v2\/media?parent=10744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pureseo.com\/nz\/wp-json\/wp\/v2\/categories?post=10744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pureseo.com\/nz\/wp-json\/wp\/v2\/tags?post=10744"},{"taxonomy":"ai","embeddable":true,"href":"https:\/\/pureseo.com\/nz\/wp-json\/wp\/v2\/ai?post=10744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}