{"id":10901,"date":"2017-07-06T11:07:34","date_gmt":"2017-07-05T22:07:34","guid":{"rendered":"https:\/\/pureseo.wpengine.com\/?p=10901"},"modified":"2019-08-07T13:56:00","modified_gmt":"2019-08-07T01:56:00","slug":"maximize-conversions-smart-bidding","status":"publish","type":"post","link":"https:\/\/pureseo.com\/nz\/blog\/sem\/google-ads\/maximize-conversions-smart-bidding","title":{"rendered":"Maximize Conversions With Smart Bidding"},"content":{"rendered":"\n<p>Google AdWords has come up with a new Smart Bidding strategy called Maximize Conversions. Designed to help you make the most out of your marketing budget, this new option uses machine learning technology to optimise conversions across every ad auction, known as \u2018auction-time bidding.\u2019 It automatically sets the right bid for each auction, so you get the most conversions within your daily budget.<\/p>\n\n\n\n<p>Maximize Conversions will help you get the most number of sales from your existing budget by taking into account signals present at the time of bid, like remarketing lists, time of day, the user\u2019s device, location, browser and operating system. This means every bid is tailored for each individual auction. Google reports show that Trex, a luxury decking company, saw a 73% increase in conversions, a 59% increase in conversion rate and a 42% lower CPA in its first test using Maximize Conversions.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">How to Set Up Maximize Conversions<\/h2>\n\n\n\n<p>To set up Maximize Conversions, go to your campaign\u2019s settings page, click \u2018Change bid strategy\u2019 and select Maximize Conversions. You can give it a trial run, get insights and monitor your bid strategies to better understand the overall performance.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.pureseo.co.nz\/wp-content\/uploads\/2017\/07\/adwords-smart-bidding-maximize-conversions.jpg\"><img decoding=\"async\" data-src=\"https:\/\/www.pureseo.co.nz\/wp-content\/uploads\/2017\/07\/adwords-smart-bidding-maximize-conversions.jpg\" alt=\"AdWords Smart Bidding Maximize Conversions\" class=\"wp-image-10903 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/figure>\n\n\n\n<p>Keep in mind that AdWords conversion tracking needs to be set up, the campaign must have its own budget (not a shared one) and Maximize Conversions will stay within the set budget but will aim to meet the daily budget \u2013 so if the campaign has been underspending, the bid will increase once you switch to Maximize Conversions.<\/p>\n\n\n\n<p>This new strategy promises precision, an increase in conversion volume and a decrease in CPA. In Google\u2019s own words: \u2018It uses advanced machine learning to automatically optimise bids and offers auction-time bidding capabilities that tailor bids for each and every auction\u2019. To read more on Maximize Conversions view Google&#8217;s <a rel=\"nofollow noreferrer noopener\" aria-label=\"official document (opens in a new tab)\" href=\"https:\/\/adwords.googleblog.com\/2017\/05\/maximize-conversions-with-smart-bidding.html\" target=\"_blank\">official document<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google AdWords has come up with a new Smart Bidding strategy called Maximize Conversions. Designed to help you make the&#8230;<\/p>\n","protected":false},"author":5,"featured_media":16995,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[2,117,289,85],"tags":[],"ai":[],"class_list":["post-10901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-google-blog","category-google-ads","category-sem","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Maximize Conversions With Smart Bidding - Pure SEO<\/title>\n<meta name=\"description\" content=\"Google AdWords has come up with a new Smart Bidding strategy called Maximize Conversions. 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