{"id":11649,"date":"2017-11-06T14:29:57","date_gmt":"2017-11-06T02:29:57","guid":{"rendered":"https:\/\/pureseo.wpengine.com\/?p=11649"},"modified":"2019-12-24T09:38:31","modified_gmt":"2019-12-23T20:38:31","slug":"grow-business-with-facebook-page","status":"publish","type":"post","link":"https:\/\/pureseo.com\/nz\/blog\/social\/facebook\/grow-business-with-facebook-page","title":{"rendered":"Grow Your Business with a Facebook Page"},"content":{"rendered":"\n<p>Facebook is no doubt a force to be reckoned with in the social media industry. With over <a href=\"https:\/\/newsroom.fb.com\/company-info\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">2.01 billion<\/a> monthly active users around the world as of June 2017, Facebook has the kind of reach marketers dream about. Whether you\u2019re seeking to attract leads, boost sale, or increase customer engagement, Facebook is <em>the<\/em> social media tool to use.<\/p>\n\n\n\n<p>If you&#8217;re new to the world of Facebook marketing, you will need to begin by setting up a Facebook page. Listed below are why having a Facebook Page is essential to growing your business.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Reach members of your audience<\/strong><\/h2>\n\n\n\n<p>The numbers don\u2019t lie. <a rel=\"nofollow noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/www.stuff.co.nz\/technology\/90005751\/Facebook-is-New-Zealands-second-favourite-leisure-activity\" target=\"_blank\">2.3 million Kiwis<\/a> reportedly access Facebook every day, rivalling Australia\u2019s <a href=\"https:\/\/www.socialmedianews.com.au\/social-media-statistics-australia-august-2017\/\" target=\"_blank\" rel=\"nofollow noreferrer noopener\" aria-label=\" (opens in a new tab)\">12 million.<\/a>&nbsp;That\u2019s approximately half of both the Kiwi and Aussie population engaging with content on Facebook every single day.<\/p>\n\n\n\n<p>To reach your audience, the first step is to create a Facebook Page. Getting your page \u201cliked\u201d allows your content to appear on a customer\u2019s News Feed, although <a href=\"\/?p=11666\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">the organic reach of Page post content has been steadily declining<\/a>. Regardless, having a Facebook page helps fuel discovery and action: 80% of Kiwis on Facebook discover products and brands on the platform, and 56% of them remain on the platform to learn more or go to a business\u2019s websites.<\/p>\n\n\n\n<p>Your Facebook Page allows for multiple interactions between you and your customer. These include the custom Call-To-Action button (e.g. &#8220;Call Now&#8221;), direct messaging, direct posting on your Page and many others.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/pureseo.com\/wp-content\/uploads\/2019\/10\/30-Greatest-Lead-Gen-Tips-Tricks-Ideas.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/2495880\/98f23afc-6287-4c0f-a8ba-3b3f4c450c18.png\" alt=\"Download 30 Lead Generation Tips Here\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/a><\/figure>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/www.pureseo.co.nz\/wp-content\/uploads\/2017\/10\/pureseo-fb-page-screencap-min-3-1024x337.png\" alt=\"PureSEO Facebook Page\" class=\"wp-image-11653 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/337;\" \/><\/figure><\/div>\n\n\n\n<p><em>Your customers will see your posts on their News Feed if they Like or Follow your Facebook Page.<\/em><\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Engage with fans<\/strong><\/h2>\n\n\n\n<p>Facebook is an all-encompassing engagement tool because of its many capabilities \u2013 most important are the <em>react<\/em>&nbsp;(previously <em>like<\/em>),<em> comment<\/em> and <em>share<\/em> features. The latter two are perhaps the most important because they allow customers to engage with the content as well as with the company directly. It\u2019s never been easier to write questions and submit feedback online as a customer. Commenting on and sharing a Page\u2019s Facebook posts helps people feel connected to their favourite products to an almost personal level. The&nbsp;<em>tag<\/em> function also helps people share your content with their friends by tagging them directly.<\/p>\n\n\n\n<p>The <strong>Events<\/strong> function is also particularly useful for nurturing and even gaining audience engagement. If your company is hosting networking, sales or not-for-profit events, Facebook can help you spread the word online through the easy-to-use Events template. Once an Event is created, a post is created on your Page where people can interact and share your Event. Doing this can increase event awareness significantly. Facebook even does all the hard work for you by sending reminder notifications to your audience.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">Capture attention<\/h2>\n\n\n\n<p>Facebook posts act as useful marketing tools if optimised correctly. Relevant posts such as events, offers, discounts and even general information can spread like wildfire or become viral under the right circumstances.<\/p>\n\n\n\n<p>The important thing to keep in mind when making Facebook posts is that they have to be &#8220;thumb-stoppers&#8221; (i.e. they have to catch attention and make people pause, read, and ultimately share them). The best way to do that is to make sure your content is engaging and entertaining &#8211; in short, appeal to your audience&#8217;s senses.<\/p>\n\n\n\n<p>We\u2019ve mentioned before that <a href=\"\/?p=9415\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">video is dominating Facebook<\/a>. Videos are vital for marketing because they capture attention and reward the visual, aural and even tactile senses. But that isn\u2019t to say that image-based posts aren\u2019t effective either; video posts outperform image-based ones by only a small margin (<a rel=\"nofollow noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/buzzsumo.com\/blog\/facebook-video-engagement-learned-analyzing-100-million-videos\/\" target=\"_blank\">12.05% vs 11.63%<\/a>).<\/p>\n\n\n\n<p>At any rate, videos and images are significantly more likely to lead to engagement than either links or simple status updates.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">Start using Facebook today<\/h2>\n\n\n\n<p>Let\u2019s face it \u2013 Facebook is everywhere. There is a high chance of your potential or loyal customer already having a Facebook account. Whatever your business goal is, a Facebook Page is essential to increase your customer reach and maintain them. Make sure your posts are engaging and attention-grabbing so you can land on your audience&#8217;s News Feed the next time they&#8217;re on their lunch break &#8211; and maybe even earn a comment or two.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook is no doubt a force to be reckoned with in the social media industry. With over 2.01 billion monthly&#8230;<\/p>\n","protected":false},"author":5,"featured_media":16606,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[2,192,306],"tags":[],"ai":[],"class_list":["post-11649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-facebook","category-social","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Grow Your Business with a Facebook Page | Pure SEO<\/title>\n<meta name=\"description\" content=\"Learn why having a Facebook Page is essential for business growth, and how to reach, engage and capture your audience&#039;s attention through Facebook posts.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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