{"id":15221,"date":"2019-05-15T17:44:50","date_gmt":"2019-05-15T04:44:50","guid":{"rendered":"https:\/\/www.pureseo.co.nz\/?p=15221"},"modified":"2019-08-13T10:43:57","modified_gmt":"2019-08-12T22:43:57","slug":"google-announces-discovery-ads-format","status":"publish","type":"post","link":"https:\/\/pureseo.com\/nz\/blog\/google-announces-discovery-ads-format","title":{"rendered":"Google Announces New Discovery Ads Format"},"content":{"rendered":"\n<p>Google has unveiled a number of new advertising products at this year&#8217;s Google Marketing Live event. Among them was the announcement of the new <strong>Discovery Ads<\/strong> format. <a rel=\"nofollow noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/twitter.com\/bradbender1?lang=en\" target=\"_blank\">Brad Bender<\/a>, Product VP for Google Display &amp; Video Ads, declared that discovery was \u201ca key theme this year&#8221; &#8211; and Google delivered.<\/p>\n\n\n\n<p>The product announcements targeted visually-focused, automated ad products, created with top-of-funnel consumers in mind. Discovery ads are no different, and they&#8217;re making waves in the digital world. Read on to find out why.<br><\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">What are Discovery ads?<\/h2>\n\n\n\n<p>You might be surprised by this, but many of us look at the Google Discover feed multiple times a day, even if we couldn\u2019t name exactly where to find it. Google\u2019s Discover feed is built into Android home-screens, the Google iOS app, and can also be found on Google\u2019s homepage &#8211; but only through mobile devices. <\/p>\n\n\n\n<p>This means <strong>Discovery ads<\/strong> are a mobile initiative. Discovery ads are native advertisements that appear across the many different environments that the Discover feed exists in. Their roll-out will be limited to select geographic locations initially, so we may not see them in New Zealand for a while. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"587\" data-src=\"https:\/\/www.pureseo.co.nz\/wp-content\/uploads\/2019\/05\/google-discovery-ads.png\" alt=\"google discovery ads\" class=\"wp-image-15153 lazyload\" data-srcset=\"https:\/\/pureseo.com\/wp-content\/uploads\/2019\/05\/google-discovery-ads.png 1000w, https:\/\/pureseo.com\/wp-content\/uploads\/2019\/05\/google-discovery-ads-300x176.png 300w, https:\/\/pureseo.com\/wp-content\/uploads\/2019\/05\/google-discovery-ads-768x451.png 768w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/587;\" data-original-sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>When we do though, they\u2019ll be \u2018visually rich,\u2019 and use the \u2018power of intent\u2019, according to Google. <em>Power of intent<\/em> in this context translates to \u2018based on your data\u2019. This means search history, app downloads, and more. Technically, this is nothing new &#8211; it\u2019s the same data Google uses for many other marketing products. <\/p>\n\n\n\n<p>The difference is that the Discover feed hasn\u2019t been monetised before &#8211; this is an entirely new arena for advertising. Opening it up to ad placement is bound to be a gold rush for marketers, as mobile devices continue to hold the position as the frontier of the digital marketing space. <\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">How do Discovery ads work?<\/h2>\n\n\n\n<p>Similarly to other Google ad products, advertisers need only to make a Discovery campaign, input creative assets and then leave it to Google to combine them in the best possible ways thanks to machine learning. These campaigns will be charged on a cost-per-click basis. <\/p>\n\n\n\n<p>From there, an advertiser waits for the ads to be served to the approximate 800 million worldwide users that regularly see the Discover feed.<\/p>\n\n\n\n<p>What\u2019s more, the Discover feed isn\u2019t the only place Discovery ads will be served &#8211; they\u2019re also planned to appear in the mobile YouTube Feed, alongside recommended videos, and in Gmail alongside banner ads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Want to know more?<\/h3>\n\n\n\n<p>Pure SEO&#8217;s intrepid founder is <a href=\"https:\/\/pureseo.com\/google-marketing-live-2019-san-francisco\/\">currently attending Google Marketing Live <\/a>and reporting back. To stay up to date with the latest announcements and learn how they affect us here in New Zealand, stay tuned to the <a href=\"https:\/\/pureseo.com\/blog\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Pure SEO blog.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google has unveiled a number of new advertising products at this year&#8217;s Google Marketing Live event. Among them was the&#8230;<\/p>\n","protected":false},"author":6,"featured_media":20107,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[2,289,348,85],"tags":[],"ai":[],"class_list":["post-15221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-google-ads","category-mobile","category-sem","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Announces New Discovery Ads Format - Pure SEO<\/title>\n<meta name=\"description\" content=\"At the 2019 Google Marketing Live in San Francisco, the search engine company announced the new Discovery Ads format for mobile. Learn more here!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Announces New Discovery Ads Format\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pureseo.com\/nz\/blog\/google-announces-discovery-ads-format\" \/>\n<meta property=\"og:site_name\" content=\"Pure SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pureseo\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-15T04:44:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-12T22:43:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pureseo.com\/wp-content\/uploads\/2019\/07\/google-new-discovery-ads-format.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sam Mannell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Pure_SEO\" \/>\n<meta name=\"twitter:site\" content=\"@Pure_SEO\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sam Mannell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/google-announces-discovery-ads-format#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/google-announces-discovery-ads-format\"},\"author\":{\"name\":\"Sam Mannell\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz#\\\/schema\\\/person\\\/f56261ecc4fb0a7dfa3612e92232a484\"},\"headline\":\"Google Announces New Discovery Ads Format\",\"datePublished\":\"2019-05-15T04:44:50+00:00\",\"dateModified\":\"2019-08-12T22:43:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/google-announces-discovery-ads-format\"},\"wordCount\":463,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/google-announces-discovery-ads-format#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/google-new-discovery-ads-format.png\",\"articleSection\":[\"Blog\",\"Google Ads\",\"Mobile\",\"SEM\"],\"inLanguage\":\"en-NZ\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/google-announces-discovery-ads-format#respond\"]}],\"copyrightYear\":\"2019\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/google-announces-discovery-ads-format\",\"url\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/google-announces-discovery-ads-format\",\"name\":\"Google Announces New Discovery Ads Format - Pure SEO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/google-announces-discovery-ads-format#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/google-announces-discovery-ads-format#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/google-new-discovery-ads-format.png\",\"datePublished\":\"2019-05-15T04:44:50+00:00\",\"dateModified\":\"2019-08-12T22:43:57+00:00\",\"description\":\"At the 2019 Google Marketing Live in San Francisco, the search engine company announced the new Discovery Ads format for mobile. 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