{"id":16202,"date":"2017-07-28T15:07:42","date_gmt":"2017-07-28T03:07:42","guid":{"rendered":"https:\/\/pureseotest.wpengine.com\/?p=16202"},"modified":"2019-11-22T10:40:07","modified_gmt":"2019-11-21T22:40:07","slug":"this-week-in-search-goodbye-google-instant-hello-sos-alerts","status":"publish","type":"post","link":"https:\/\/pureseo.com\/nz\/blog\/this-week-in-search-goodbye-google-instant-hello-sos-alerts","title":{"rendered":"This Week in Search: Goodbye Google Instant, Hello SOS Alerts"},"content":{"rendered":"\n<p>Pure SEO&#8217;s <em>This Week In Search<\/em> series takes a look at the top SEO and SEM news stories from the week.<\/p>\n\n\n\n<p>From the removal of old Google features to the introduction of new ones, it&#8217;s been a week of big changes. These developments signal that the search engine giant is continuing its push toward a mobile first, virtual assistant dominated world.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">Google Has Removed Google Instant<\/h2>\n\n\n\n<p><a href=\"http:\/\/searchengineland.com\/google-dropped-google-instant-search-279674\" target=\"_blank\" rel=\"nofollow noreferrer noopener\" aria-label=\" (opens in a new tab)\">Google Instant <\/a>is or <em>was&nbsp;<\/em>Google&#8217;s way of showing search results as you type them. A few days ago Google removed this feature, after seven years of use.<\/p>\n\n\n\n<p>Google says they have implemented this change to keep in line with mobile devices and the way users are searching nowadays. Over 50% of Google searches are on mobiles, and now Google will show you search suggestions as you type. You&#8217;ll get the results when you click on them.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">\u2018OK Google\u2019 Voice Search to be Removed From Chromebooks<\/h2>\n\n\n\n<p>Google is removing its <a href=\"https:\/\/www.searchenginejournal.com\/ok-google-voice-search-removed-chromebooks\/207922\/\" target=\"_blank\" rel=\"nofollow noreferrer noopener\" aria-label=\" (opens in a new tab)\">\u2018OK Google\u2019 voice search command<\/a> from Chromebooks. It appears Google is making this change to make room for Google Assistant on Chromebooks with the upcoming \u2018Eve\u2019 model. &#8216;OK Google&#8217; will still be available on Google Home and Android devices.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">Survey Shows Users Prefer AMP Content<\/h2>\n\n\n\n<p>A survey from <a href=\"https:\/\/9to5google.com\/2017\/07\/17\/inclined-click-amp-link-poll\/\" target=\"_blank\" rel=\"nofollow noreferrer noopener\" aria-label=\" (opens in a new tab)\">9to5Google<\/a> suggests users prefer Accelerated Mobile Pages (AMP) over regular content. The survey asked the question: \u2018Are you more inclined to click on an AMP link than a regular one?\u2019 Nearly 1500 people responded, with over 50% agreeing with \u2018Yes, I prefer the stripped down versions of websites when reading something.\u2019<\/p>\n\n\n\n<p>Other responses included:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>No, if I want to read something, I will open the link whether it\u2019s AMP or not (24%)<\/li><li>No, I prefer loading the entire website (13%)<\/li><li>Yes, but only when my device is using mobile data and I don\u2019t want to load a full website (9%)<\/li><li>Other (2%)<\/li><\/ul>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">AdWords&#8217; New Features<\/h2>\n\n\n\n<p>Google AdWords has introduced <a href=\"http:\/\/searchengineland.com\/features-exclusive-new-adwords-next-interface-278773\" target=\"_blank\" rel=\"nofollow noreferrer noopener\" aria-label=\" (opens in a new tab)\">two new features<\/a>: n-grams and call bid adjustments.<\/p>\n\n\n\n<p>N-grams can be viewed in the campaign overview, in the &#8216;words&#8217; tab in the search box. This feature provides an n-gram view of all the words included in the search terms that have triggered ads in the campaign. The darker the border around a word or phrase, the more impressions it&#8217;s received. You can hover over a word or phrase to see a list of search queries that contain it, and the impressions, clicks and conversions of each word or phrase.<\/p>\n\n\n\n<p>Bid adjustments for calls can be used to get call extensions to show more or less often in mobile search campaigns. This appears to be the first part of what Google is calling bid adjustments for &#8216;interactions&#8217;. These can be found in the Advanced Bid Adjustment section.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">Google Adds SOS Alerts to Search and Maps<\/h2>\n\n\n\n<p>Google\u2019s new <a href=\"http:\/\/searchengineland.com\/google-adds-new-sos-alerts-search-maps-part-crisis-response-features-279574\" target=\"_blank\" rel=\"nofollow noreferrer noopener\" aria-label=\" (opens in a new tab)\">SOS Alerts<\/a>&nbsp;is the latest addition to its crisis response features. Its aim is to give users more information when a crisis occurs, so they can keep up to date and act promptly.<\/p>\n\n\n\n<p>The SOS Alerts will appear at the top of search results related to an incident, or searches for the location where the crisis has occurred. On Google Maps, users will find a tappable card that shows relevant information.<\/p>\n\n\n\n<p>Alerts will include maps, top stories about the crisis and local information from authorities when available.&nbsp;Users who are geographically close to the crisis may get mobile notifications as well.<\/p>\n\n\n\n<br>\n","protected":false},"excerpt":{"rendered":"<p>Pure SEO&#8217;s This Week In Search series takes a look at the top SEO and SEM news stories from the&#8230;<\/p>\n","protected":false},"author":5,"featured_media":16205,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[2,117,5,112,85,3],"tags":[],"ai":[],"class_list":["post-16202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-google-blog","category-local-seo","category-news","category-sem","category-seo","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>This Week in Search: Goodbye Google Instant, Hello SOS Alerts - Pure SEO<\/title>\n<meta name=\"description\" content=\"We take a look at the Top 5 SEO and SEM news stories from the week, including Google&#039;s decision to retire Google Instant and its launch of SOS Alerts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This Week in Search: Goodbye Google Instant, Hello SOS Alerts\" \/>\n<meta property=\"og:description\" content=\"Pure SEO&#039;s This Week In Search series takes a look at the top SEO and SEM news stories from the week. 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