{"id":223376,"date":"2022-09-16T11:16:42","date_gmt":"2022-09-15T23:16:42","guid":{"rendered":"https:\/\/pureseo1stg.wpenginepowered.com\/?p=223376"},"modified":"2022-10-03T10:38:55","modified_gmt":"2022-10-02T21:38:55","slug":"how-to-improve-cro","status":"publish","type":"post","link":"https:\/\/pureseo.com\/nz\/blog\/cro\/how-to-improve-cro","title":{"rendered":"How to Improve CRO (Conversion Rate Optimisation) for Your Homepage"},"content":{"rendered":"<!--wp:paragraph-->\r\n<p>Getting new customers to your homepage is hard enough; it involves pushing, pulling, and prodding your way through your competitors advertising on Facebook, Google, and elsewhere. But that is only half the battle. The other half, the more important half, is getting those visitors to convert into a lead or sale. The process of maximising conversions is known as Conversion Rate Optimisation or <strong><a href=\"https:\/\/pureseo.com\/nz\/cro\" target=\"_blank\" rel=\"noopener\">CRO<\/a><\/strong> for short. Here we will explore <strong>how to improve CRO<\/strong> on your homepage. Don\u2019t let your website visitors be just that, visitors! Learn how to transform your homepage into a high conversion machine. <\/p>\r\n<!-- \/wp:post-content -->\r\n\r\n<!-- wp:heading -->\r\n<br>\r\n<h2> What is Conversion Rate Optimisation?<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n\r\n<!--wp:paragraph-->\r\n<p>Walking into a store, paying for an item, and leaving has long since been replaced by a meandering, unpredictable digital consumer journey. CRO involves improving your website to increase the likelihood of these intrepid online visitors performing the desired action once they find their way to your page &#8211; whether purchasing products and services or signing up for trials. <\/p>\r\n<!-- \/wp:paragraph -->\r\n \r\n<!--wp:paragraph-->\r\n<p>CRO will not work overnight, nor will one approach fit all. Through tactical tinkering and data-driven design, you can boost the chances of visiting traffic converting into new customers. <\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} --> \r\n <h3> The Unique Challenges of Homepage CRO<\/h3>\r\n <!-- \/wp:heading -->\r\n\r\n<!--wp:paragraph-->\r\n<p>As the entryway to your company, your homepage wears many hats. From welcoming visitors to demonstrating your brand, homepages are busy multi-taskers dedicated to leading visitors to desired pages, displaying products or services, and establishing authority within your field. And now you have to worry about conversion too! <\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!--wp:paragraph-->\r\n<p>For your homepage to become a conversion machine, you&#8217;ll need to: <\/p>\r\n<!-- \/wp:paragraph -->\r\n<!--wp:paragraph-->\r\n<p>\r\n<ul>\r\n<li>Present your company but focus on visitors. <\/li>\r\n<li>Focus on all visitors at every stage of the customer journey. <\/li>\r\n<li>Address visitors\u2019 interests but ensure it doesn&#8217;t take longer than 10 seconds and is above the fold. <\/li>\r\n<li>Have a familiar design but ensure it stands out from the crowd.<\/li>\r\n<\/ul>\r\n<\/p>\r\n<!-- \/wp:paragraph -->\r\n<!--wp:paragraph-->\r\n<p>Sounds easy enough, right? Everyone enjoys a good challenge, so let&#8217;s face this one together. Here we will explore some of the best practices you can employ to improve CRO on your homepage. <\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<br>\r\n<h2> CRO Practices to Improve Your Homepage<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:heading {\"level\":3} --> \r\n <h3> Ensure Your Homepage has Intuitive Navigational Elements <\/h3>\r\n <!-- \/wp:heading -->\r\n<!--wp:paragraph-->\r\n<p>Navigational elements on your homepage are the catalyst to conversations, transporting your visitors where they need to go to make their purchases. The essential element for improving CRO on your homepage is familiarity. Users aren&#8217;t overly interested in admiring your ingenuous webpage design; they just need to find the right options to move ahead. <\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!--wp:paragraph-->\r\n<p>Let&#8217;s look at how to improve CRO by leveraging navigational elements: <\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!--wp:paragraph-->\r\n<p>\r\n<ul>\r\n<li>Find options faster: Use icons on your menu that are universally understood; this may be specific to your industry, so extensive research will be required. <\/li>\r\n<li>Users should know they are clicking on a link: Make your links stand out visually by changing a colour, adding an underline, or changing the cursor. It&#8217;s the little things that make all the difference!<\/li>\r\n<\/ul>\r\n<\/p>\r\n<!-- \/wp:paragraph -->\r\n<!-- wp:heading {\"level\":3} --> \r\n <h3> Don\u2019t Let Customers Give Your Search Function a Second Thought  <\/h3>\r\n <!-- \/wp:heading -->\r\n\r\n<!--wp:paragraph-->\r\n<p>Searching is such an essential function on your homepage that most customers won\u2019t even think twice about it, and that\u2019s exactly how you want to keep it! Poor search functions will be an obstacle for many consumers\u2019 shopping journeys. <\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!--wp:paragraph-->\r\n<p>Consider the placement of your search bar; remember familiarity is key, so placing it in the usual top right or top centre positions is best. You should also use easily recognisable icons so visitors can quickly find the search bar. While only minor details, these changes will ensure your search function remains a no-brainer for visitors to your homepage. <\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} --> \r\n <h3> Information First, CTA Second <\/h3>\r\n <!-- \/wp:heading -->\r\n\r\n<!--wp:paragraph-->\r\n<p>While there is plenty of advice floating around on CTA copy and button design, none of it is complete without appropriate placement. The general consensus is that your CTA should always come above the fold of the page; it\u2019s where visitors spend most of their time, so it makes sense to have a strong call to action. However, there are exceptions to every rule. <\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!--wp:paragraph-->\r\n<p>Your CTA is only as effective as your visitors\u2019 product knowledge. If your visitors need to be well-versed with the product information before deciding, you may want to consider placing it below the fold. <\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} --> \r\n <h3> Humour Sells! <\/h3>\r\n <!-- \/wp:heading -->\r\n\r\n<!--wp:paragraph-->\r\n<p>Homepage content plays a serious role in conversion, but that doesn\u2019t mean you can\u2019t get silly with it. Injecting a healthy dose of humour into your content will help engage customers, leading them to consume more content, browse products, and ultimately be more likely to make a purchase. <\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!--wp:paragraph-->\r\n<p>However, there is a fine line between humorous and horrendous content that you need to be aware of. Never stray away from your established brand voice for the sake of a joke. Make sure your audience has an appetite for it before injecting humour throughout your content. How to improve CRO through humour is by hitting this sweet spot, ensuring visitors remember your brand and are motivated to engage with it. <\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<br>\r\n<h2> Two Heads are Better than One: Integrating CRO with SEO<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!--wp:paragraph-->\r\n<p>There is no single be-all and end-all approach to digital marketing but rather a collection of strategies that work together to complete the story of your marketing efforts. <\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!--wp:paragraph-->\r\n<p>CRO and SEO go together like arts and crafts, producing a digital marketing strategy well worth an A+. SEO focuses on <strong><a href=\"https:\/\/pureseo.com\/nz\/seo\" target=\"_blank\" rel=\"noopener\">search optimisation<\/a><\/strong>, driving traffic to your website. Once it gets there, it\u2019s CRO\u2019s job to convert visitors into customers. Without CRO, all the traffic you have directed to your site goes nowhere and achieves nothing, and without SEO, you won\u2019t have any traffic to convert! Nobody wants a wasted investment, so incorporating CRO and SEO into your digital marketing strategy is essential. <\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Getting new customers to your homepage is hard enough; it involves pushing, pulling, and prodding your way through your competitors&#8230;<\/p>\n","protected":false},"author":52,"featured_media":223377,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[2,551,612],"tags":[],"ai":[],"class_list":["post-223376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-content-marketing","category-cro","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Improve CRO for Your Homepage | Pure SEO<\/title>\n<meta name=\"description\" content=\"Getting traffic to your website is hard enough; getting conversions is even harder. In this blog post, we explore how to improve CRO on your homepage.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Improve CRO (Conversion Rate Optimisation) for Your Homepage\" \/>\n<meta property=\"og:description\" content=\"Getting new customers to your homepage is hard enough; it involves pushing, pulling, and prodding your way through your competitors advertising on\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pureseo.com\/nz\/blog\/cro\/how-to-improve-cro\" \/>\n<meta property=\"og:site_name\" content=\"Pure SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pureseo\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-15T23:16:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-02T21:38:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pureseo.com\/wp-content\/uploads\/2022\/09\/how-to-improve-CRO.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Thane Kettle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Pure_SEO\" \/>\n<meta name=\"twitter:site\" content=\"@Pure_SEO\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thane Kettle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/cro\\\/how-to-improve-cro#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/cro\\\/how-to-improve-cro\"},\"author\":{\"name\":\"Thane Kettle\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz#\\\/schema\\\/person\\\/9d1c2cb5de7447532e09da3436df3989\"},\"headline\":\"How to Improve CRO (Conversion Rate Optimisation) for Your Homepage\",\"datePublished\":\"2022-09-15T23:16:42+00:00\",\"dateModified\":\"2022-10-02T21:38:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/cro\\\/how-to-improve-cro\"},\"wordCount\":950,\"publisher\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/cro\\\/how-to-improve-cro#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/how-to-improve-CRO.jpg\",\"articleSection\":[\"Blog\",\"Content\",\"CRO\"],\"inLanguage\":\"en-NZ\",\"copyrightYear\":\"2022\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/cro\\\/how-to-improve-cro\",\"url\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/cro\\\/how-to-improve-cro\",\"name\":\"How to Improve CRO for Your Homepage | Pure SEO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/cro\\\/how-to-improve-cro#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/cro\\\/how-to-improve-cro#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/how-to-improve-CRO.jpg\",\"datePublished\":\"2022-09-15T23:16:42+00:00\",\"dateModified\":\"2022-10-02T21:38:55+00:00\",\"description\":\"Getting traffic to your website is hard enough; getting conversions is even harder. In this blog post, we explore how to improve CRO on your homepage.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/cro\\\/how-to-improve-cro#breadcrumb\"},\"inLanguage\":\"en-NZ\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/cro\\\/how-to-improve-cro\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-NZ\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/cro\\\/how-to-improve-cro#primaryimage\",\"url\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/how-to-improve-CRO.jpg\",\"contentUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/how-to-improve-CRO.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"how-to-improve-CRO\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/cro\\\/how-to-improve-cro#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Digital Marketing Agency\",\"item\":\"https:\\\/\\\/pureseo.com\\\/nz\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"CRO\",\"item\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog-au\\\/cro\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"How to Improve CRO (Conversion Rate Optimisation) for Your Homepage\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz#website\",\"url\":\"https:\\\/\\\/pureseo.com\\\/nz\",\"name\":\"Pure SEO\",\"description\":\"Digital Marketing Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/pureseo.com\\\/nz?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-NZ\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz#organization\",\"name\":\"Pure SEO\",\"url\":\"https:\\\/\\\/pureseo.com\\\/nz\",\"logo\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/cro\\\/how-to-improve-cro#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/cro\\\/how-to-improve-cro#local-main-organization-logo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pureseo\",\"https:\\\/\\\/x.com\\\/Pure_SEO\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/pureseo\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCinrMPUg7xZncotAkegPvEA\"],\"address\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/cro\\\/how-to-improve-cro#local-main-place-address\"},\"telephone\":[],\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz#\\\/schema\\\/person\\\/9d1c2cb5de7447532e09da3436df3989\",\"name\":\"Thane Kettle\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-NZ\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a681d051a7231c0e02d94df6c38f646d6a3a3c7c6c231b8e2bafe79c8feabba4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a681d051a7231c0e02d94df6c38f646d6a3a3c7c6c231b8e2bafe79c8feabba4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a681d051a7231c0e02d94df6c38f646d6a3a3c7c6c231b8e2bafe79c8feabba4?s=96&d=mm&r=g\",\"caption\":\"Thane Kettle\"},\"url\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/author\\\/thane\"},{\"@type\":\"PostalAddress\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/cro\\\/how-to-improve-cro#local-main-place-address\",\"streetAddress\":\"35 Kawana Street, Northcote\",\"addressLocality\":\"Auckland\",\"postalCode\":\"0627\",\"addressRegion\":\"Auckland\",\"addressCountry\":\"NZ\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-NZ\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/cro\\\/how-to-improve-cro#local-main-organization-logo\",\"url\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Digital-Marketing-Company-NZ-Pure-SEO.png\",\"contentUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Digital-Marketing-Company-NZ-Pure-SEO.png\",\"width\":4159,\"height\":2055,\"caption\":\"Pure SEO\"}]}<\/script>\n<meta name=\"geo.placename\" content=\"Auckland\" \/>\n<meta name=\"geo.region\" content=\"New Zealand\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Improve CRO for Your Homepage | Pure SEO","description":"Getting traffic to your website is hard enough; getting conversions is even harder. In this blog post, we explore how to improve CRO on your homepage.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"How to Improve CRO (Conversion Rate Optimisation) for Your Homepage","og_description":"Getting new customers to your homepage is hard enough; it involves pushing, pulling, and prodding your way through your competitors advertising on","og_url":"https:\/\/pureseo.com\/nz\/blog\/cro\/how-to-improve-cro","og_site_name":"Pure SEO","article_publisher":"https:\/\/www.facebook.com\/pureseo","article_published_time":"2022-09-15T23:16:42+00:00","article_modified_time":"2022-10-02T21:38:55+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/pureseo.com\/wp-content\/uploads\/2022\/09\/how-to-improve-CRO.jpg","type":"image\/jpeg"}],"author":"Thane Kettle","twitter_card":"summary_large_image","twitter_creator":"@Pure_SEO","twitter_site":"@Pure_SEO","twitter_misc":{"Written by":"Thane Kettle","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pureseo.com\/nz\/blog\/cro\/how-to-improve-cro#article","isPartOf":{"@id":"https:\/\/pureseo.com\/nz\/blog\/cro\/how-to-improve-cro"},"author":{"name":"Thane Kettle","@id":"https:\/\/pureseo.com\/nz#\/schema\/person\/9d1c2cb5de7447532e09da3436df3989"},"headline":"How to Improve CRO (Conversion Rate Optimisation) for Your Homepage","datePublished":"2022-09-15T23:16:42+00:00","dateModified":"2022-10-02T21:38:55+00:00","mainEntityOfPage":{"@id":"https:\/\/pureseo.com\/nz\/blog\/cro\/how-to-improve-cro"},"wordCount":950,"publisher":{"@id":"https:\/\/pureseo.com\/nz#organization"},"image":{"@id":"https:\/\/pureseo.com\/nz\/blog\/cro\/how-to-improve-cro#primaryimage"},"thumbnailUrl":"https:\/\/pureseo.com\/wp-content\/uploads\/2022\/09\/how-to-improve-CRO.jpg","articleSection":["Blog","Content","CRO"],"inLanguage":"en-NZ","copyrightYear":"2022","copyrightHolder":{"@id":"https:\/\/pureseo.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/pureseo.com\/nz\/blog\/cro\/how-to-improve-cro","url":"https:\/\/pureseo.com\/nz\/blog\/cro\/how-to-improve-cro","name":"How to Improve CRO for Your Homepage | Pure SEO","isPartOf":{"@id":"https:\/\/pureseo.com\/nz#website"},"primaryImageOfPage":{"@id":"https:\/\/pureseo.com\/nz\/blog\/cro\/how-to-improve-cro#primaryimage"},"image":{"@id":"https:\/\/pureseo.com\/nz\/blog\/cro\/how-to-improve-cro#primaryimage"},"thumbnailUrl":"https:\/\/pureseo.com\/wp-content\/uploads\/2022\/09\/how-to-improve-CRO.jpg","datePublished":"2022-09-15T23:16:42+00:00","dateModified":"2022-10-02T21:38:55+00:00","description":"Getting traffic to your website is hard enough; getting conversions is even harder. In this blog post, we explore how to improve CRO on your homepage.","breadcrumb":{"@id":"https:\/\/pureseo.com\/nz\/blog\/cro\/how-to-improve-cro#breadcrumb"},"inLanguage":"en-NZ","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pureseo.com\/nz\/blog\/cro\/how-to-improve-cro"]}]},{"@type":"ImageObject","inLanguage":"en-NZ","@id":"https:\/\/pureseo.com\/nz\/blog\/cro\/how-to-improve-cro#primaryimage","url":"https:\/\/pureseo.com\/wp-content\/uploads\/2022\/09\/how-to-improve-CRO.jpg","contentUrl":"https:\/\/pureseo.com\/wp-content\/uploads\/2022\/09\/how-to-improve-CRO.jpg","width":1920,"height":1080,"caption":"how-to-improve-CRO"},{"@type":"BreadcrumbList","@id":"https:\/\/pureseo.com\/nz\/blog\/cro\/how-to-improve-cro#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Digital Marketing Agency","item":"https:\/\/pureseo.com\/nz"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/pureseo.com\/nz\/blog"},{"@type":"ListItem","position":3,"name":"CRO","item":"https:\/\/pureseo.com\/nz\/blog-au\/cro"},{"@type":"ListItem","position":4,"name":"How to Improve CRO (Conversion Rate Optimisation) for Your Homepage"}]},{"@type":"WebSite","@id":"https:\/\/pureseo.com\/nz#website","url":"https:\/\/pureseo.com\/nz","name":"Pure SEO","description":"Digital Marketing Agency","publisher":{"@id":"https:\/\/pureseo.com\/nz#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pureseo.com\/nz?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-NZ"},{"@type":["Organization","Place"],"@id":"https:\/\/pureseo.com\/nz#organization","name":"Pure SEO","url":"https:\/\/pureseo.com\/nz","logo":{"@id":"https:\/\/pureseo.com\/nz\/blog\/cro\/how-to-improve-cro#local-main-organization-logo"},"image":{"@id":"https:\/\/pureseo.com\/nz\/blog\/cro\/how-to-improve-cro#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/pureseo","https:\/\/x.com\/Pure_SEO","https:\/\/www.linkedin.com\/company\/pureseo\/","https:\/\/www.youtube.com\/channel\/UCinrMPUg7xZncotAkegPvEA"],"address":{"@id":"https:\/\/pureseo.com\/nz\/blog\/cro\/how-to-improve-cro#local-main-place-address"},"telephone":[],"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}]},{"@type":"Person","@id":"https:\/\/pureseo.com\/nz#\/schema\/person\/9d1c2cb5de7447532e09da3436df3989","name":"Thane Kettle","image":{"@type":"ImageObject","inLanguage":"en-NZ","@id":"https:\/\/secure.gravatar.com\/avatar\/a681d051a7231c0e02d94df6c38f646d6a3a3c7c6c231b8e2bafe79c8feabba4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a681d051a7231c0e02d94df6c38f646d6a3a3c7c6c231b8e2bafe79c8feabba4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a681d051a7231c0e02d94df6c38f646d6a3a3c7c6c231b8e2bafe79c8feabba4?s=96&d=mm&r=g","caption":"Thane Kettle"},"url":"https:\/\/pureseo.com\/nz\/author\/thane"},{"@type":"PostalAddress","@id":"https:\/\/pureseo.com\/nz\/blog\/cro\/how-to-improve-cro#local-main-place-address","streetAddress":"35 Kawana Street, Northcote","addressLocality":"Auckland","postalCode":"0627","addressRegion":"Auckland","addressCountry":"NZ"},{"@type":"ImageObject","inLanguage":"en-NZ","@id":"https:\/\/pureseo.com\/nz\/blog\/cro\/how-to-improve-cro#local-main-organization-logo","url":"https:\/\/pureseo.com\/wp-content\/uploads\/2019\/08\/Digital-Marketing-Company-NZ-Pure-SEO.png","contentUrl":"https:\/\/pureseo.com\/wp-content\/uploads\/2019\/08\/Digital-Marketing-Company-NZ-Pure-SEO.png","width":4159,"height":2055,"caption":"Pure SEO"}]},"geo.placename":"Auckland","geo.region":"New Zealand"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/pureseo.com\/nz\/wp-json\/wp\/v2\/posts\/223376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pureseo.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pureseo.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pureseo.com\/nz\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/pureseo.com\/nz\/wp-json\/wp\/v2\/comments?post=223376"}],"version-history":[{"count":0,"href":"https:\/\/pureseo.com\/nz\/wp-json\/wp\/v2\/posts\/223376\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pureseo.com\/nz\/wp-json\/wp\/v2\/media\/223377"}],"wp:attachment":[{"href":"https:\/\/pureseo.com\/nz\/wp-json\/wp\/v2\/media?parent=223376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pureseo.com\/nz\/wp-json\/wp\/v2\/categories?post=223376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pureseo.com\/nz\/wp-json\/wp\/v2\/tags?post=223376"},{"taxonomy":"ai","embeddable":true,"href":"https:\/\/pureseo.com\/nz\/wp-json\/wp\/v2\/ai?post=223376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}