{"id":651,"date":"2015-05-27T21:03:16","date_gmt":"2015-05-27T21:03:16","guid":{"rendered":"https:\/\/pureseo.wpengine.com\/?p=651"},"modified":"2019-08-13T08:41:47","modified_gmt":"2019-08-12T20:41:47","slug":"growthhacking-leverage-all-the-elements-of-your-marketing-mix","status":"publish","type":"post","link":"https:\/\/pureseo.com\/nz\/blog\/growthhacking-leverage-all-the-elements-of-your-marketing-mix","title":{"rendered":"Growthhacking – Leverage All The Elements Of Your Marketing Mix"},"content":{"rendered":"\n

Growth hacking sounds self-explanatory doesn\u2019t it, but what does it really mean beyond achieving growth? After all growth is what we are all striving for – more customers, more visitors, more business, but it isn\u2019t easy to achieve.<\/p>\n\n\n\n

Wikipedia describes the term \u2018growth hacking\u2019 as achieving growth creatively with a limited budget and as most new businesses are undercapitalised but brimming with energy this sounds like an marketing ideal solution. But the big catch is that is a people strategy, not a tactical strategy.<\/p>\n\n\n\n

\"Growthhacking<\/figure><\/div>\n\n\n\n

You need the right mix of energy and talent to build the growth hacking mind set. Some folks are just not creative or lateral thinkers so you need to find the rare few who think out of the box, genuinely need new challenges every day and love to master new skills. So here are some tips on how to build up your team of hackers to trigger this amazing effect in your business and make marketing magic.<\/p>\n\n\n\n

Is a growth hacker someone who hacks their way through a problem? No!<\/p>\n\n\n\n

A \u2018hacker\u2019 is an ingenious software rebel \u2013 three qualities that can actually create exponential growth when combined correctly.<\/p>\n\n\n\n

\"Growthhacking<\/figure><\/div>\n\n\n\n

A \u2018growth hacker\u2019 is ingenious, clever, someone who thinks outside the box. Smart managers need to hire players who will be original, inventive and challenge the status quo. If you don\u2019t push the boundaries you will never move beyond the norm, so get in front of the trends and grow or fail fast.<\/p>\n\n\n\n

The \u2018software\u2019 quality alludes to the traditional meaning of the term hacker, someone who changes computer code to gain access to restricted systems or programmes. Be on the lookout for people who are native to the land of technology and who can shape it to suit their needs. Smart managers should hire people who can reverse engineer a problem to find the solution. People who love tinkering with systems and programmes to find out how something works and who can improve or leverage technology to meet the goals of a business.<\/p>\n\n\n\n

Lastly you need a rebel, or a rebellious spirit in the mix. You need someone who will fight for the right causes and always ask why. A rebel is constantly on the lookout for opportunities, ways to exploit inherent weaknesses in the market or competitors, things others may have missed. Rebels love to champion the customer, so often the underdog in traditional business, because they know that without the customer there would be no product or service. Ingenious rebels with software skills know customers are the key to real growth and that once you understand your customer you can activate the best marketing tool on earth \u2013 the personal recommendation. <\/p>\n\n\n\n
\n\n\n\n

Social media and viral marketing<\/h2>\n\n\n\n

You can talk to customers now via social media more effectively than ever before so work hard on making them (and your team) brand-champions. Get people talking about your product or service and how fantastic it is with small and personalised swag. Make it interesting, so that the swag itself inspires conversation. \u201dOh my god you are never going to believe what my SEO company gave me the other day \u2013 my very own Google cardboard glasses.\u201d Be your own best brand champion as well, every day, all the time. <\/p>\n\n\n\n
\n\n\n\n

Try Tweeting<\/h2>\n\n\n\n

Tweet #growthhacking along with your ideas or brand and see how many people favourite or retweet you; those same people might be able to help hack your own growth \u2013 get networking.<\/p>\n\n\n\n
\n\n\n\n

SEO and SEM<\/h2>\n\n\n\n

Search engine optimisation. Conversion rate optimisation. Don\u2019t forget to play the odds to succeed. Make sure your website is going to be seen by your customers. How can you get your URL out there? Listen to your customers via feedback channels as they have the best ideas. Track your customer journey and find ways to make it smoother, more engaging. Adapt your product or service to the feedback you are getting, never stop optimising, for search, for conversion, for better results.<\/p>\n\n\n\n
\n\n\n\n

Learn as much as you can<\/h2>\n\n\n\n

Don\u2019t throw anything away. All information you can gather on your customers is useful so make sure you collect it and then find a way to use or \u2018optimise\u2019 it.<\/p>\n\n\n\n
\n\n\n\n

Have good content marketing<\/h2>\n\n\n\n

Tell your customer what they want to know, whether it is about your product, team, or the latest TV series. Engage with them on their terms and create a space where they can talk to you whenever they want. Good customer relations is the best public relations. But try and make everything you do a growth opportunity or a \u2018story\u2019. Are you moving locations? Make a noise in your new neighbourhood, give your customer\u2019s maps from you old to your new location. Make difficult customer actions a game. Plant QR codes along the route and giveaway prizes for customers who make the trip to your new location and uncover them.<\/p>\n\n\n\n
\n\n\n\n

Make the most of everything you do<\/h2>\n\n\n\n

Take photos, video, share customer reviews or anything you do, new stock, new staff, a catalogue photoshoot, events etc.<\/p>\n\n\n\n
\n\n\n\n

Develop a visual brand<\/h2>\n\n\n\n

As you build up your marketing collateral make a library of the characters, icons, logos and images you have so you can use them in different mediums. Reconstitute those elements again and again in different ways (more make the most of everything) by animating them, or adding sound effects, make a funny Gif, or combine images in a slideshow. Your brand imagery is the most accessible part of your marketing plan for most people. We choose to consume marketing at a subconscious level and mostly with our eyes \u2013 make it delicious.<\/p>\n","protected":false},"excerpt":{"rendered":"

Growth hacking sounds self-explanatory doesn\u2019t it, but what does it really mean beyond achieving growth? After all growth is what…<\/p>\n","protected":false},"author":1,"featured_media":2330,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[2,192,348,85],"tags":[],"ai":[],"class_list":["post-651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-facebook","category-mobile","category-sem","entry"],"acf":[],"yoast_head":"\nGrowth Hacking - Leverage Your Marketing Mix | Pure SEO<\/title>\n<meta name=\"description\" content=\"Growth hacking sounds self-explanatory, but what does it really mean? 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