{"id":75926,"date":"2021-01-20T13:38:02","date_gmt":"2021-01-20T00:38:02","guid":{"rendered":"https:\/\/pureseotest.wpengine.com\/?p=75926"},"modified":"2021-01-20T13:38:02","modified_gmt":"2021-01-20T00:38:02","slug":"meta-data-optimisation-guide-page-titles-descriptions","status":"publish","type":"post","link":"https:\/\/pureseo.com\/nz\/blog\/meta-data-optimisation-guide-page-titles-descriptions","title":{"rendered":"Meta Data Optimisation Guide: Page Titles & Descriptions"},"content":{"rendered":"

In a highly competitive industry, one of the basic rules of SEO<\/a> is for digital marketers to have the ability to compose well-written page titles and meta descriptions that help users locate your webpage and\/or answer their specific search query. No matter how short these HTML elements may be, they play a crucial role in connecting users to your page amid millions of other webpages found on the internet.<\/p>\n

Let\u2019s look at why these elements are important and learn the best practices are for optimising each of them.<\/p>\n

Why it pays to create well-written page titles and descriptions<\/h2>\n

Title tags and meta descriptions are some of the most important elements search engines rely on to obtain the full context of what your website is all about. Search engines will use them to understand the content of your website and determine whether or not they are relevant for a specific search query.<\/p>\n

As a business owner, you\u2019ll want to exhaust every effort to get your offerings into full view of your potential customers. This is why creating well-written title tags, headers, and meta descriptions that include relevant keywords visitors use for their search, makes it a critical aspect of SEO.<\/p>\n

One major advantage of creating well-written and highly optimised title tags and descriptions is they significantly improve your click-through rates. When you focus on creating concise yet descriptive metadata, the more likely your page will appear in users\u2019 search results. Plus, when visitors get a clear idea on what the page is about, the more likely they will want to click on your page.<\/p>\n

It\u2019s also worth noting that Google rewrites meta descriptions<\/a>. Google does this for several reasons; one of them being that your titles and meta are written poorly. If you haven\u2019t been exerting a lot of effort into writing accurate and optimised title tags and meta descriptions, there is a good chance that Google will rewrite them for you.<\/p>\n

So how exactly can you optimise your metadata to make the most of its benefits?<\/p>\n

Writing Optimised Title Tags<\/h2>\n

Title tags<\/strong> are the main title of the document found at the topmost part of SERPs and are meant to attract your audience\u2019s attention. They are also the labels you can read on your browser\u2019s tab.<\/p>\n

Here are ways to optimise a title tag to help improve click-through rates:<\/p>\n