{"id":8852,"date":"2017-03-13T16:23:02","date_gmt":"2017-03-13T03:23:02","guid":{"rendered":"https:\/\/pureseo.wpengine.com\/?p=8852"},"modified":"2019-08-12T12:46:40","modified_gmt":"2019-08-12T00:46:40","slug":"google-fred-latest-suspected-algorithm-change","status":"publish","type":"post","link":"https:\/\/pureseo.com\/nz\/blog\/seo\/google-fred-latest-suspected-algorithm-change","title":{"rendered":"Meet Fred: Google&#8217;s Latest Suspected Algorithm Update"},"content":{"rendered":"\n<p>It\u2019s no secret that Google likes to keep the SEO world on its toes by constantly changing its algorithm. In order to keep their search rankings and index legitimate and reliable, Google tweaks its algorithm on a near constant basis, rolling out approximately 500 \u2013 600 changes a year.<\/p>\n\n\n\n<p>These changes are usually just small iterations and fine-tunes that don\u2019t have a major impact on rankings. But every now and then Google will implement a major algorithm overhaul that results in significant changes to rankings and web traffic.<\/p>\n\n\n\n<p>Recent chatter and reports in the SEO community suggest that another major algorithm update may have occurred last week. Google has been a lot more secretive about announcing its algorithm updates lately, but if confirmed this will be the first confirmed significant update since the \u201cPenguin\u201d 4.0 update in September 2016. Enter Fred.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">Who, or what, is Fred?<\/h2>\n\n\n\n<p>The new unconfirmed update, which the SEO industry has named \u201cFred,\u201d appears to put a higher emphasis on link quality. This isn\u2019t surprising since Google has identified this factor as one of the top three things its algorithm takes into account (the other two being content and RankBrain). SEO experts who keep an eye out for such changes first started noticing fluctuations in the search engine result pages on March 8<sup>th<\/sup>.<\/p>\n\n\n\n<p>Activity and noise relating to this update were strongest within the \u201cblack hat\u201d SEO community, which suggests that this update is primarily a spam update targeting low-quality backlinks. However, there was also speculation about a <a href=\"http:\/\/searchengineland.com\/new-unconfirmed-google-algorithm-update-touched-february-7th-269338\" target=\"_blank\" rel=\"nofollow noreferrer noopener\" aria-label=\" (opens in a new tab)\">content-focussed algorithm update<\/a> on February 7<sup>th<\/sup>&nbsp;(which Google never confirmed). What is clear is that both of these factors \u2013 high-quality links and high-quality content \u2013 seem to be becoming even more important for SEO.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">What are the implications?<\/h2>\n\n\n\n<p>So what does this mean for your website rankings? If you\u2019re practicing white hat SEO like we do here at Pure SEO, then you should have nothing to worry about. Continue focusing on gaining high-quality backlinks and filling your site with relevant, useful, shareable content. Google has made it clear that&#8217;s what it wants, and it\u2019s what your users want too.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s no secret that Google likes to keep the SEO world on its toes by constantly changing its algorithm. In&#8230;<\/p>\n","protected":false},"author":3,"featured_media":20515,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[2,117,3],"tags":[],"ai":[],"class_list":["post-8852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-google-blog","category-seo","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Fred: The Latest Suspected Google Algorithm Change | Pure SEO<\/title>\n<meta name=\"description\" content=\"Recent Chatter In The SEO Community Suggests A Major Google Algorithm Update May Have Occurred On March 8th, 2017. Find Out What This Means For Your Site.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meet Fred: Google&#039;s Latest Suspected Algorithm Update\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pureseo.com\/nz\/blog\/seo\/google-fred-latest-suspected-algorithm-change\" \/>\n<meta property=\"og:site_name\" content=\"Pure SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pureseo\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-13T03:23:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-12T00:46:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pureseo.com\/wp-content\/uploads\/2017\/03\/google-fred-update.png\" \/>\n\t<meta property=\"og:image:width\" content=\"823\" \/>\n\t<meta property=\"og:image:height\" content=\"357\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Prabin Yonzon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Pure_SEO\" \/>\n<meta name=\"twitter:site\" content=\"@Pure_SEO\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Prabin Yonzon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/seo\\\/google-fred-latest-suspected-algorithm-change#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/seo\\\/google-fred-latest-suspected-algorithm-change\"},\"author\":{\"name\":\"Prabin Yonzon\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz#\\\/schema\\\/person\\\/d0536e8493f8fb6477e3d1169ae77ee6\"},\"headline\":\"Meet Fred: Google&#8217;s Latest Suspected Algorithm Update\",\"datePublished\":\"2017-03-13T03:23:02+00:00\",\"dateModified\":\"2019-08-12T00:46:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/seo\\\/google-fred-latest-suspected-algorithm-change\"},\"wordCount\":360,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/seo\\\/google-fred-latest-suspected-algorithm-change#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/google-fred-update.png\",\"articleSection\":[\"Blog\",\"Google\",\"SEO\"],\"inLanguage\":\"en-NZ\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/seo\\\/google-fred-latest-suspected-algorithm-change#respond\"]}],\"copyrightYear\":\"2017\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/seo\\\/google-fred-latest-suspected-algorithm-change\",\"url\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/seo\\\/google-fred-latest-suspected-algorithm-change\",\"name\":\"Google Fred: The Latest Suspected Google Algorithm Change | Pure SEO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/seo\\\/google-fred-latest-suspected-algorithm-change#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/nz\\\/blog\\\/seo\\\/google-fred-latest-suspected-algorithm-change#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/google-fred-update.png\",\"datePublished\":\"2017-03-13T03:23:02+00:00\",\"dateModified\":\"2019-08-12T00:46:40+00:00\",\"description\":\"Recent Chatter In The SEO Community Suggests A Major Google Algorithm Update May Have Occurred On March 8th, 2017. 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