{"id":11609,"date":"2017-10-26T16:12:23","date_gmt":"2017-10-26T04:12:23","guid":{"rendered":"https:\/\/pureseo.wpengine.com\/?p=11609"},"modified":"2019-12-24T09:46:27","modified_gmt":"2019-12-23T20:46:27","slug":"subdomains-vs-subdirectories-which-is-better","status":"publish","type":"post","link":"https:\/\/pureseo.com\/ph\/blog\/seo\/subdomains-vs-subdirectories-which-is-better","title":{"rendered":"Subdomains vs. Subdirectories: What&#8217;s the Difference for SEO?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">There&#8217;s a big difference between subdomains and subdirectories when it comes to SEO. Which method is better to use? This is a commonly debated topic between technical SEO experts. Incorrectly setting up subdomains can have a negative impact on SEO performance. Find out about the differences and when you should consider implementing a subdomain over a subdirectory.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">What is a Subdomain?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A subdomain is technically a separate site from the main site. Subdomains are often used when there is content on the website that is unique and distinct from the rest of the site. A common example of this is the blog or shop section of a website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a URL, subdomains appear before the larger, top-level domain.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Examples include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>blog.yoursite.com<\/li><li>shop.yoursite.com<\/li><\/ul>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">What is a Subdirectory?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A subdirectory or subfolder is a folder behind a domain address (i.e. following the &#8220;\/&#8221;). It is one of the more common ways of organising a website. Typically, subdirectories are made for blogs and for product category sections.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a URL, subdomains appear after the top-level domain.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Examples include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>www.yoursite.com\/blog\/<\/li><li>www.yoursite.com\/shop\/<\/li><\/ul>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">Subdomains vs. Subdirectories<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There&#8217;s a big difference between subdomains and subdirectories when it comes to their effect on SEO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From a technical perspective, a subdomain can be easier to set up, but from an SEO perspective, it can have a negative impact on your search rankings if not done correctly. This can be due to a number of reasons, but one thing to be aware of is that a&nbsp;subdomain is treated by search engines as a unique and distinct website. Therefore,&nbsp; when you create a subdomain you are essentially starting a website from scratch. The SEO value you have from the main website does not cross over to the subdomain. This can be one of the reasons why many people experience a drop in rankings when they make the switch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Furthermore, research has been done to indicate that moving content from a subdomain to the main domain can improve SEO performance.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">Benefits of Using a Subdirectory Over a Subdomain<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The main benefit of using a subdirectory&nbsp;or subfolder is that the content on a single domain&nbsp;<strong>will<\/strong>&nbsp;positively benefit all the other content on the website, whereas for a subdomain, this may not be the case. Search engines&nbsp;<strong>may<\/strong>&nbsp;consider that the content on the subdomains are linked but this is not guaranteed. This means that the added SEO benefit may not be gained if you use subdomains.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is recommended to keep your content on a subdirectory\/subfolder rather than a subdomain but there are a few situations where a subdomain is preferred.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">Situations to use a Subdomain<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It can be dangerous to keep your content on a subdomain or even move content over to a subdomain but there are situations where a subdomain might be preferable. If you are looking to sell products, setting up a shop.yoursite.com URL is a common strategy. A subdomain may also be appropriate if you want to target different countries that use different languages. Franchises often use subdomains as well, and a subdomain may also be used if you want to target different kinds of audiences.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">Subdomains vs Subdirectories &#8211; Which is Better?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In order to maximise your SEO performance, it is recommended to use a subdirectory or subfolder. However, there are situations where setting up a subdomain is the preferred option. This is a technical SEO element that has been strongly debated for many years and will continue to be debated until Google makes an official statement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"\/?page_id=27003\">Contact<\/a> Pure SEO if you would like a consultation about which approach is best for you. Check out our <a href=\"\/?cat_ID=5387\">SEO Resources<\/a> section for more insights.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There&#8217;s a big difference between subdomains and subdirectories when it comes to SEO. Which method is better to use? This&#8230;<\/p>\n","protected":false},"author":12,"featured_media":16942,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[2,3],"tags":[],"ai":[],"class_list":["post-11609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-seo","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.6 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Subdomains vs Subdirectories: What&#039;s the Difference for SEO? | Pure SEO<\/title>\n<meta name=\"description\" content=\"There&#039;s a big difference between subdomains and subdirectories. When it comes to SEO which method is better to use? 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