{"id":230960,"date":"2023-11-17T17:08:17","date_gmt":"2023-11-17T04:08:17","guid":{"rendered":"https:\/\/pureseo1stg.wpenginepowered.com\/?p=230960"},"modified":"2024-05-21T15:21:37","modified_gmt":"2024-05-21T03:21:37","slug":"interviews-nathan-james","status":"publish","type":"post","link":"https:\/\/pureseo.com\/ph\/blog\/interviews-nathan-james","title":{"rendered":"Pure SEO Interviews: Nathan James"},"content":{"rendered":"\n

Nathan James, the Executive Creative Director and General Manager at The Attention Seeker, sits down with Pure SEO for an insightful interview. He shares the secrets behind the company’s rapid growth, their unique approach to social media advertising, and his thoughts on the future of video marketing. From emerging trends to ethical considerations, Nathan offers a fresh perspective on the industry and what it takes to succeed in today’s competitive landscape.<\/em><\/p>\n\n\n\n

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Following our captivating conversation with Stanley Henry, we are excited to bring you another interview from \u201cThe Attention Seeker\u201d team. Meet Nathan James<\/a>, Exec Creative Director and General Manager. Working alongside Stanley, Nathan is a problem-solver with a unique perspective and a wealth of experience to bring to the table.<\/p>\n\n\n\n

In this interview, we explore Nathan\u2019s perspective on the challenges businesses and entrepreneurs face today. His experience, honesty, humour, and knack for storytelling add to the value of this interview.<\/p>\n\n\n\n

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Intro and Growth<\/h2>\n\n\n\n

Pure SEO: The Attention Seeker has seen remarkable growth in a short span of time, a feat not easily accomplished. What key strategies have been pivotal for this rapid success?<\/strong><\/p>\n\n\n\n

Nathan James: As our name suggests, we\u2019ve concentrated our efforts on attention. Generating consistent and regular content across LinkedIn and TikTok has created a strong pipeline. From there, we\u2019re just investing as much as we can back into the business. Sign clients. Staff-up. Rinse. Repeat.<\/p>\n\n\n\n

In a field that\u2019s constantly evolving, how do you maintain an innovative culture within your team?<\/strong><\/p>\n\n\n\n

The reality is that the evolution is in the medium, not the message. Storytelling is key, no matter what platform you use. Combining strong strategic thinking, storytelling, and people who understand the platforms means our culture is natively innovative.<\/p>\n\n\n\n

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Marketing and Social Media<\/h2>\n\n\n\n

What constitutes a \u2018win\u2019 for a client at The Attention Seeker?<\/strong><\/p>\n\n\n\n

Varies on the client\u2019s goals \u2013 but largely, being considered a part of our audience\u2019s network without ever physically meeting.<\/p>\n\n\n\n

Other than social media marketing, what other marketing do you do? And what do you utilise to measure your return on investment?<\/strong><\/p>\n\n\n\n

We market ourselves by being the best we can be at doing what we sell ourselves.<\/p>\n\n\n\n

With such a strong following on LinkedIn and TikTok, how do you envision these platforms evolving? Especially in the context of video advertising?<\/strong><\/p>\n\n\n\n

Inevitably, these platforms will become tired as new technologies and audiences emerge. I\u2019m not a soothsayer, so predicting how they\u2019ll change would be foolish. The evolution is uncertain, but the knowledge that they will [evolve] ensures we\u2019re as ready as we can be for the next phase.<\/p>\n\n\n\n

Given your focus on LinkedIn and TikTok, what are some of the unique challenges and opportunities in advertising on these platforms?<\/strong><\/p>\n\n\n\n

Many agencies and people misunderstand the basics of social media marketing. They forget that they were all developed as communities. People belong to them because they are just that. Swaggering in and shouting at people in existing communities doesn\u2019t work in the real world, so people should stop expecting that to work online.<\/p>\n\n\n\n

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