{"id":231800,"date":"2024-04-22T16:44:13","date_gmt":"2024-04-22T04:44:13","guid":{"rendered":"https:\/\/pureseo1stg.wpenginepowered.com\/?p=231800"},"modified":"2024-08-22T15:21:41","modified_gmt":"2024-08-22T03:21:41","slug":"impact-of-googles-march-core-update-spam-update","status":"publish","type":"post","link":"https:\/\/pureseo.com\/ph\/blog\/impact-of-googles-march-core-update-spam-update","title":{"rendered":"Impact of Google\u2019s March Core Update on Websites and SEO Strategies"},"content":{"rendered":"\n<p>Google rolled out the core and spam updates in March 2024. These updates were introduced as a step against the surge of low-quality content published online. The goal? To enhance search quality and overall user experience (UX).<\/p>\n\n\n\n<p>But what impact do the\u00a0<strong>March core update<\/strong>\u00a0and\u00a0<strong>Google\u2019s spam update<\/strong>\u00a0have on websites and business\u00a0<a href=\"https:\/\/pureseo.com\/seo\" target=\"_blank\" rel=\"noreferrer noopener\">SEO<\/a>\u00a0strategies? Let\u2019s explore how these updates have reshaped the search landscape.<\/p>\n\n\n\n<p class=\"yoast-reading-time__wrapper\"><span class=\"yoast-reading-time__icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-icon=\"clock\" width=\"20\" height=\"20\" fill=\"none\" stroke=\"currentColor\" style=\"display:inline-block;vertical-align:-0.1em\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M12 8v4l3 3m6-3a9 9 0 11-18 0 9 9 0 0118 0z\"><\/path><\/svg><\/span><span class=\"yoast-reading-time__spacer\" style=\"display:inline-block;width:1em\"><\/span><span class=\"yoast-reading-time__descriptive-text\">Estimated reading time:  <\/span><span class=\"yoast-reading-time__reading-time\">11<\/span><span class=\"yoast-reading-time__time-unit\"> minutes<\/span><\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-how-have-google-s-updates-impacted-search\" data-level=\"2\">How Have Google\u2019s Updates Impacted Search?<\/a><ul><li><a href=\"#h-the-google-march-core-update-2024\" data-level=\"3\">The Google March Core Update 2024<\/a><\/li><li><a href=\"#h-google-s-march-spam-update\" data-level=\"3\">Google\u2019s March Spam Update<\/a><\/li><\/ul><\/li><li><a href=\"#h-why-has-my-website-dropped-in-organic-rankings\" data-level=\"2\">Why Has My Website Dropped in Organic Rankings?<\/a><\/li><li><a href=\"#h-what-if-i-m-using-ai-in-content-creation\" data-level=\"2\">What if I\u2019m Using AI in Content Creation?<\/a><\/li><li><a href=\"#h-how-to-improve-rankings-post-update-recovering-from-google-s-march-updates\" data-level=\"2\">How to Improve Rankings Post-Update: Recovering from Google\u2019s March Updates<\/a><\/li><li><a href=\"#h-applying-these-strategies-in-practice\" data-level=\"2\">Applying These Strategies in Practice:<\/a><ul><li><a href=\"#h-optimise-ad-placement-nbsp\" data-level=\"3\">Optimise Ad Placement:\u00a0<\/a><\/li><li><a href=\"#h-refine-internal-linking-and-seo-nbsp\" data-level=\"3\">Refine Internal Linking and SEO:\u00a0<\/a><\/li><li><a href=\"#h-fact-check-and-edit-ai-generated-content-nbsp\" data-level=\"3\">Fact-Check and Edit AI-Generated Content:\u00a0<\/a><\/li><li><a href=\"#h-update-outdated-content-nbsp\" data-level=\"3\">Update Outdated Content:\u00a0<\/a><\/li><li><a href=\"#h-diversify-traffic-sources-nbsp\" data-level=\"3\">Diversify Traffic Sources:\u00a0<\/a><\/li><li><a href=\"#h-build-online-authority-nbsp\" data-level=\"3\">Build Online Authority:\u00a0<\/a><\/li><li><a href=\"#h-create-people-first-content\" data-level=\"3\">Create People-first Content:<\/a><\/li><\/ul><\/li><li><a href=\"#h-create-content-your-audience-actually-wants-to-read\" data-level=\"2\">Create Content Your Audience Actually Wants to Read<\/a><\/li><\/ul><\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--50)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-have-google-s-updates-impacted-search\">How Have Google\u2019s Updates Impacted Search?<\/h2>\n\n\n\n<p>In early March, Google shared information on this in an article by Elizabeth Tucker, Director of Product, Search at Google. According to Tucker, the March updates will help to&nbsp;<a href=\"https:\/\/blog.google\/products\/search\/google-search-update-march-2024\/#:~:text=collectively%20reduce%20low%2Dquality%2C%20unoriginal%20content%20in%20search%20results%20by%2040%25.\" target=\"_blank\" rel=\"noreferrer noopener\">reduce unhelpful content on the web by 40%<\/a>.&nbsp;<\/p>\n\n\n\n<p>The March core and spam updates have impacted how Google indexes web pages and ranks content in organic results. The changes have ultimately led to a substantial deindexing of websites with unhelpful, irrelevant, or unoriginal content. Following the March updates,&nbsp;<a href=\"https:\/\/x.com\/iannuttall\/status\/1766138842883735905\" target=\"_blank\" rel=\"noreferrer noopener\">Ian Nuttall<\/a>&nbsp;(a well-known SEO programmatic expert) reported that out of the 49,345 websites he monitored, 837\u2014or approximately 1.7%\u2014were&nbsp;completely removed&nbsp;from Google\u2019s search index following these updates.<\/p>\n\n\n\n<p>From a search engine marketing perspective, the deindexing&nbsp;was predicted&nbsp;to \u201cresult in a monthly loss of $446,552 displayed advertising revenue across the affected sites.\u201d (<a href=\"https:\/\/www.searchenginejournal.com\/googles-march-2024-core-update-impact-hundreds-of-websites-deindexed\/510981\/#:~:text=Further%2C%20the%20deindexing%20is%20estimated%20to%20result%20in%20a%20monthly%20loss%20of%20%24446%2C552%20displayed%20advertising%20revenue%20across%20the%20affected%20sites.\" target=\"_blank\" rel=\"noreferrer noopener\">SGE<\/a>). While these figures highlight the extensive impact of the updates, the permanence of these deindexings remains to be seen, as some sites are already reappearing in search results.<\/p>\n\n\n\n<p>Here\u2019s a closer look at the specific March core and spam updates:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-google-march-core-update-2024\">The Google March Core Update 2024<\/h3>\n\n\n\n<p>Google has always placed user experience at the forefront, and the March core update continues this trend. It rewards websites with high-quality, original content and an excellent user experience.<\/p>\n\n\n\n<p>On the flip side, websites with AI-generated, outdated, or error-filled content have taken a hit. Even long-standing sites and those covering various niche topics (which might have escaped previous updates) now feel the pressure. Sites employing dubious SEO tactics or flouting Google\u2019s guidelines have faced \u201cmanual action\u201d from the search engine. This implies not just penalties but sometimes outright removal from search results (i.e., deindexing the website). In Google\u2019s March 5th blog post, the company mentioned that the updates aim to reduce unoriginal content in search results. This post is only the second time Google has used \u2018unoriginal\u2019 to describe content quality. The first instance was in its&nbsp;<a href=\"https:\/\/blog.google\/products\/search\/more-content-by-people-for-people-in-search\/\" target=\"_blank\" rel=\"noreferrer noopener\">August 2022 post<\/a>&nbsp;outlining the helpful content update.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"867\" height=\"446\" data-src=\"https:\/\/pureseo.com\/wp-content\/uploads\/2024\/04\/Google-SERPs.png\" alt=\"A screenshot of Google SERPs, showing use cases of 'unoriginal' in their product blog posts.\" class=\"wp-image-231801 lazyload\" style=\"--smush-placeholder-width: 867px; --smush-placeholder-aspect-ratio: 867\/446;width:650px\" data-srcset=\"https:\/\/pureseo.com\/wp-content\/uploads\/2024\/04\/Google-SERPs.png 867w, https:\/\/pureseo.com\/wp-content\/uploads\/2024\/04\/Google-SERPs-600x309.png 600w, https:\/\/pureseo.com\/wp-content\/uploads\/2024\/04\/Google-SERPs-768x395.png 768w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-original-sizes=\"(max-width: 867px) 100vw, 867px\" \/><\/figure><\/div>\n\n\n<p>But what defines original versus unoriginal content? Tama Payne, Technical SEO Specialist at Pure SEO, describes them as the following:<\/p>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 45%\"><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li><strong>Unoriginal&nbsp;<\/strong>= content that is not fresh, unusual, or novel.<\/li>\n\n\n\n<li><strong>Original&nbsp;<\/strong>= content that includes fresh insights or novel perspectives.<\/li>\n<\/ul>\n<\/div><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"900\" height=\"500\" data-src=\"https:\/\/pureseo.com\/wp-content\/uploads\/2024\/04\/Original-vs.-Unoriginal-Infographic.jpg\" alt=\"original versus unoriginal content\" class=\"wp-image-231809 size-full lazyload\" data-srcset=\"https:\/\/pureseo.com\/wp-content\/uploads\/2024\/04\/Original-vs.-Unoriginal-Infographic.jpg 900w, https:\/\/pureseo.com\/wp-content\/uploads\/2024\/04\/Original-vs.-Unoriginal-Infographic-600x333.jpg 600w, https:\/\/pureseo.com\/wp-content\/uploads\/2024\/04\/Original-vs.-Unoriginal-Infographic-768x427.jpg 768w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/500;\" data-original-sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><\/div>\n\n\n\n<p>Creating original content is something that artificial intelligence currently struggles with, as its originality is confined to its training data. A&nbsp;<a href=\"https:\/\/originality.ai\/can-google-detect-penalize-ai-content\" target=\"_blank\" rel=\"noreferrer noopener\">recent study<\/a>&nbsp;from Originality.ai found a correlation between websites negatively affected by the March updates and websites with AI-generated posts. According to the study, 100% of the sites deindexed had some AI-generated posts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-google-s-march-spam-update\">Google\u2019s March Spam Update<\/h3>\n\n\n\n<p>The spam update, which took nearly 15 days to complete, aims to fine-tune the detection and handling of spammy content, targeting issues like scaled content abuse, expired domain abuse, and site reputation abuse.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Scaled Content Abuse:<\/strong>&nbsp;When mass-produced unoriginal content (AI-generated or human-generated) is made for the purpose of gaming algorithms rather than providing value to humans.<\/li>\n\n\n\n<li><strong>Expired Content Abuse:&nbsp;<\/strong>When an expired domain name is purchased to manipulate search rankings and host low-quality or irrelevant content that offers little to no value to users.<\/li>\n\n\n\n<li><strong>Site Reputation Abuse:&nbsp;<\/strong>Site reputation abuse, a.k.a. parasite SEO, occurs when third-party pages exploit a reputable site\u2019s ranking signals to manipulate search rankings, often without significant oversight or direct involvement from the host site.<\/li>\n<\/ul>\n\n\n\n<p>Explore the full list of&nbsp;<a href=\"https:\/\/developers.google.com\/search\/docs\/essentials\/spam-policies\" target=\"_blank\" rel=\"noreferrer noopener\">Spam policies for Google web search<\/a>.&nbsp;<\/p>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--50)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-has-my-website-dropped-in-organic-rankings\">Why Has My Website Dropped in Organic Rankings?<\/h2>\n\n\n\n<p>If you\u2019ve noticed a recent drop in your website\u2019s rankings (after February 2024), it could be due to several factors highlighted by the Google March updates:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Low-Quality Content:&nbsp;<\/strong>Google\u2019s refined algorithms are now better at identifying and demoting websites with thin, duplicated, or irrelevant content.<\/li>\n\n\n\n<li><strong>Spammy Practices:&nbsp;<\/strong>The update targets manipulative SEO tactics such as scaled content abuse, site reputation abuse, and expired domain abuse. Engaging in these practices can lead to severe penalties, including deindexing.<\/li>\n\n\n\n<li><strong>Poor User Experience:<\/strong>&nbsp;Websites offering a clunky user experience, slow load times, or intrusive ads are likely to see a drop in rankings. Google continues to emphasise the importance of a smooth, intuitive user experience.<\/li>\n<\/ul>\n\n\n\n<p>Worried about how these updates are affecting your website? As long as you focus on creating valuable, user-centric content adhering to&nbsp;<a href=\"https:\/\/pureseo.com\/blog\/google-eeat\" target=\"_blank\" rel=\"noreferrer noopener\">Google\u2019s E-E-A-T<\/a>&nbsp;guidelines (Experience, Expertise, Authoritativeness, and Trustworthiness), your site should remain competitive in search rankings.<\/p>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--50)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-if-i-m-using-ai-in-content-creation\">What if I\u2019m Using AI in Content Creation?<\/h2>\n\n\n\n<p>Google hasn\u2019t banned the use of AI for content creation, but it does take a firm stance against unoriginal content that lacks value or unique perspectives. Moreover, an increasing number of&nbsp;<a href=\"https:\/\/reutersinstitute.politics.ox.ac.uk\/how-many-news-websites-block-ai-crawlers\" target=\"_blank\" rel=\"noreferrer noopener\">news websites<\/a>&nbsp;and major websites worldwide are now&nbsp;<a href=\"https:\/\/www.axios.com\/2023\/08\/31\/major-websites-are-blocking-ai-crawlers-from-accessing-their-content\" target=\"_blank\" rel=\"noreferrer noopener\">blocking AI from crawling their content<\/a>, raising concerns about the reliability, relevance, and authority of the sources AI references.<\/p>\n\n\n\n<p>While ChatGPT, Gemini (previously Bard), or Perplexity are fantastic tools for brainstorming ideas and drafting content, relying solely on them for content creation won\u2019t cut it. To stand out, you need to inject personality, share personal brand experiences, include relevant statistics, and reference authoritative sources.&nbsp;<\/p>\n\n\n\n<p>For example, if your brand sells pet food and you ask ChatGPT or Bard to \u201cwrite an article about the best pet food for Cavoodles\u201d, it will generate one based on what content already exists online. Will it reflect your brand\u2019s voice or mention your products? Or could it inadvertently promote a competitor? Perhaps you want to highlight products that are on sale or newly available. You need human input and editing to bring the context, unique perspective and experience.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1920\" height=\"500\" data-src=\"https:\/\/pureseo.com\/wp-content\/uploads\/2024\/04\/What-if-Im-using-AI-generated-content.jpg\" alt=\"ChatGPT inspired image of AI in content.\" class=\"wp-image-231817 lazyload\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/500;width:850px\" data-srcset=\"https:\/\/pureseo.com\/wp-content\/uploads\/2024\/04\/What-if-Im-using-AI-generated-content.jpg 1920w, https:\/\/pureseo.com\/wp-content\/uploads\/2024\/04\/What-if-Im-using-AI-generated-content-600x156.jpg 600w, https:\/\/pureseo.com\/wp-content\/uploads\/2024\/04\/What-if-Im-using-AI-generated-content-768x200.jpg 768w, https:\/\/pureseo.com\/wp-content\/uploads\/2024\/04\/What-if-Im-using-AI-generated-content-1536x400.jpg 1536w, https:\/\/pureseo.com\/wp-content\/uploads\/2024\/04\/What-if-Im-using-AI-generated-content-1568x408.jpg 1568w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-original-sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure><\/div>\n\n\n<div style=\"height:var(--wp--preset--spacing--50)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-improve-rankings-post-update-recovering-from-google-s-march-updates\">How to Improve Rankings Post-Update: Recovering from Google\u2019s March Updates<\/h2>\n\n\n\n<p>Improving your rankings after Google\u2019s March updates is easier said than done, but with the right strategies, it\u2019s definitely achievable. Here\u2019s an overview of approaches that will help boost your rankings:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Enhance Content Quality:<\/strong>&nbsp;Focus on crafting high-quality, people-first content that resonates with and adds real value to your audience.<\/li>\n\n\n\n<li><strong>Avoid Spammy Tactics:<\/strong>&nbsp;Stay away from black-hat SEO practices such as keyword stuffing, cloaking, or using purchased backlinks.<\/li>\n\n\n\n<li><strong>Focus on User Experience:<\/strong>&nbsp;Make sure your site is user-friendly, with responsive design, quick loading times, and straightforward navigation.<\/li>\n\n\n\n<li><strong>Regularly Audit Your Site:<\/strong>&nbsp;Perform thorough SEO audits to spot and fix any issues that might impact your site\u2019s performance (e.g., broken links, poor-quality content, or poor optimisation for mobile devices).<\/li>\n<\/ul>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--50)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-applying-these-strategies-in-practice\">Applying These Strategies in Practice:<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-optimise-ad-placement-nbsp\">Optimise Ad Placement:&nbsp;<\/h3>\n\n\n\n<p>Google favours sites that are easy to navigate and visually appealing. Avoid overwhelming your site with intrusive pop-up ads as they detract from visitors\u2019 experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-refine-internal-linking-and-seo-nbsp\">Refine Internal Linking and SEO:&nbsp;<\/h3>\n\n\n\n<p>Do you understand the primary search intent of your keywords? For instance, if someone searches for \u201cWhat is the best pet food for Cavoodles?\u201d your blog post answering this should do more than simply discuss pet food for Cavoodles. It needs to encompass a broader scope, including useful links to various types of food and potentially some relevant reviews.&nbsp;<\/p>\n\n\n\n<p>This approach ensures that the content not only addresses the direct query but also provides valuable information that taps into the underlying user concerns \u2014 in this case, a likely intent to purchase Cavoodle pet food. Enhance your content by incorporating both internal and external links that facilitate and enrich the user\u2019s journey.<\/p>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 38%\"><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\" id=\"h-fact-check-and-edit-ai-generated-content-nbsp\">Fact-Check and Edit AI-Generated Content:&nbsp;<\/h3>\n\n\n\n<p>Ensure any AI-generated content is high-quality and not spammy or generic. Enhance it with your own original research to make your posts more substantial and authoritative. You should also check out&nbsp;<a href=\"https:\/\/developers.google.com\/search\/blog\/2023\/02\/google-search-and-ai-content\" target=\"_blank\" rel=\"noreferrer noopener\">Google Search\u2019s guidelines<\/a>&nbsp;around AI-generated content.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-update-outdated-content-nbsp\">Update Outdated Content:&nbsp;<\/h3>\n\n\n\n<p>Regularly review your content to find opportunities for updates. Content that is outdated and no longer relevant should be refreshed to align with current standards and user expectations.&nbsp;<\/p>\n\n\n\n<p>We recommend checking the search engine results page (SERPs) to identify content opportunities to guide your updates. Compare your existing blog posts with the content currently ranking high for the same topics. Use the top-ranking results as inspiration to enhance your old or outdated content, ensuring it remains relevant and competitive.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"540\" height=\"1080\" data-src=\"https:\/\/pureseo.com\/wp-content\/uploads\/2024\/04\/Google-March-Ranking-Post-Update-Infographic-540x1080.png\" alt=\"\" class=\"wp-image-231825 size-full lazyload\" data-srcset=\"https:\/\/pureseo.com\/wp-content\/uploads\/2024\/04\/Google-March-Ranking-Post-Update-Infographic-540x1080.png 540w, https:\/\/pureseo.com\/wp-content\/uploads\/2024\/04\/Google-March-Ranking-Post-Update-Infographic-169x338.png 169w, https:\/\/pureseo.com\/wp-content\/uploads\/2024\/04\/Google-March-Ranking-Post-Update-Infographic-768x1536.png 768w, https:\/\/pureseo.com\/wp-content\/uploads\/2024\/04\/Google-March-Ranking-Post-Update-Infographic.png 1000w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 540px; --smush-placeholder-aspect-ratio: 540\/1080;\" data-original-sizes=\"(max-width: 540px) 100vw, 540px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-diversify-traffic-sources-nbsp\">Diversify Traffic Sources:&nbsp;<\/h3>\n\n\n\n<p>Relying solely on one channel for traffic is risky. To mitigate this risk, we recommend diversifying your traffic sources. Develop a digital strategy that includes SEO, Google Ads, social media campaigns, and email marketing. This approach ensures that if one channel faces disruptions, your overall traffic remains stable, maintaining a steady flow of visitors and engagement across your digital presence.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-build-online-authority-nbsp\">Build Online Authority:&nbsp;<\/h3>\n\n\n\n<p>Part and parcel with the above point &#8211; building online authority requires a broad presence across multiple platforms. Establishing your presence on various platforms can significantly enhance your E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) and domain authority, which Google values highly.&nbsp;<\/p>\n\n\n\n<p>It\u2019s important to note that Google assesses domain authority using more than just backlinks; it also considers other social signals. For example, take two e-commerce clothing businesses with similar products. If one has wider exposure across the web\u2014including in blogs, on YouTube, and through positive customer reviews\u2014it will likely be perceived as more trustworthy by Google. This broad exposure reinforces your brand\u2019s credibility and authority in your industry.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-create-people-first-content\">Create People-first Content:<\/h3>\n\n\n\n<p>A people-first approach to content aims to engage and satisfy people rather than search engines. It should answer your audience\u2019s queries, offer advice, and leave them satisfied and informed.<\/p>\n\n\n\n<p>To create people-first content, start by understanding your audience, particularly their search intent, motivation, and points of friction:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Search Intent<\/strong>: Grasp what your audience is searching for and their goals. Are they looking to make a purchase, seeking inspiration, evaluating options, or solving a problem? Tailoring your content to these intents ensures it meets their needs effectively.<\/li>\n\n\n\n<li><strong>Motivation<\/strong>: Identify what drives your audience. This could range from finding the best deals, desiring premium products, features that offer great value, or items that elevate their status.<\/li>\n\n\n\n<li><strong>Points of Friction<\/strong>: Determine where your audience faces challenges. Is it the lack of comprehensive information, poor user experience, slow website performance, or content that\u2019s hard to digest? Address these issues to improve their interaction with your site.<\/li>\n<\/ul>\n\n\n\n<p>Aim to provide all the necessary information your audience needs so that they don\u2019t look elsewhere, increasing the value and stickiness of your site. Additionally, consider the \u201c<a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content#ask-who-how-why\" target=\"_blank\" rel=\"noreferrer noopener\">Who, How, and Why<\/a>\u201d of your content to enhance its quality and relevance:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Who<\/strong>: Be transparent about who created the content. Including detailed bylines or author bios helps build trust and credibility, particularly where expert knowledge is expected.<\/li>\n\n\n\n<li><strong>How<\/strong>: Explain how the content was produced. This is especially relevant for pieces like client testimonials or case studies. Include evidence of the work involved, such as photos or videos. Transparency about using AI or automation in content creation can also add value, helping users understand its role.<\/li>\n\n\n\n<li><strong>Why<\/strong>: Ensure you create content with the audience\u2019s benefit in mind. Content that aims to genuinely help or inform the audience aligns better with Google\u2019s E-E-A-T criteria and core ranking principles.<\/li>\n<\/ul>\n\n\n\n<p>Implementing these strategies will help you recover from any hits taken during Google\u2019s updates and help position your site for better visibility and success in the future.<\/p>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--50)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-create-content-your-audience-actually-wants-to-read\">Create Content Your Audience Actually Wants to Read<\/h2>\n\n\n\n<p>At the end of the day, what should you take from these updates? Build a digital marketing strategy that incorporates multiple sources of traffic and prioritises a people-first approach to content creation.<\/p>\n\n\n\n<p>If you\u2019re writing high-quality content that captures your unique brand perspective and prioritises your audience, you should have nothing to fear from the March updates.<\/p>\n\n\n\n<p>In fact, well-maintained websites that provide valuable, relevant content and a great user experience are more likely to excel in search rankings. Meanwhile, those relying on outdated or spammy SEO tactics will likely face challenges.<\/p>\n\n\n\n<p>However, it\u2019s not the end of the world if these changes have impacted your ranking. By understanding the reasons behind ranking drops and proactively improving your website\u2019s experience and content, you can enhance your brand\u2019s visibility online.<\/p>\n\n\n\n<p>As Google cracks down on spam and solely AI-generated content, the team at Pure SEO is here to help optimise your online presence and steer you clear of penalties. Whether you\u2019re looking for services in Auckland or for a\u00a0<a href=\"https:\/\/pureseo.com\" target=\"_blank\" rel=\"noreferrer noopener\">digital marketing agency in Melbourne<\/a>, Pure SEO has multiple international locations and works with clients worldwide.<\/p>\n\n\n\n<p>Get in touch to explore our services and receive a digital marketing package tailored to your brand\u2019s needs.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Popular Posts<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/pureseo.com\/blog\/google-eeat\" rel=\"noreferrer noopener\" target=\"_blank\">Google E-E-A-T and its Importance in SEO<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/pureseo.com\/ai\/the-future-of-sge-ai-integrated-search\" rel=\"noreferrer noopener\" target=\"_blank\">Google\u2019s SGE Is Alive: The Future of SGE and AI-Integrated Search<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/pureseo.com\/blog\/cro-guide\" rel=\"noreferrer noopener\" target=\"_blank\">Conversion Rate Optimisation Guide \u2013 An Introduction<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/pureseo.com\/blog\/featured-snippets-guide\" rel=\"noreferrer noopener\" target=\"_blank\">Featured Snippets Optimisation Guide<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Google rolled out the core and spam updates in March 2024. These updates were introduced as a step against the&#8230;<\/p>\n","protected":false},"author":23,"featured_media":231833,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[2,551,117,3],"tags":[],"ai":[],"class_list":["post-231800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-content-marketing","category-google-blog","category-seo","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Impact of Google\u2019s March Core Update on Websites and SEO Strategies - Pure SEO<\/title>\n<meta name=\"description\" content=\"What impact do the March core update and Google\u2019s spam update have on brands and their websites? 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