{"id":69460,"date":"2020-11-04T13:25:11","date_gmt":"2020-11-04T00:25:11","guid":{"rendered":"https:\/\/pureseotest.wpengine.com\/?p=69460"},"modified":"2020-11-04T13:27:04","modified_gmt":"2020-11-04T00:27:04","slug":"whatsapp-unveils-new-online-shopping-features","status":"publish","type":"post","link":"https:\/\/pureseo.com\/ph\/blog\/whatsapp-unveils-new-online-shopping-features","title":{"rendered":"WhatsApp Unveils New Online Shopping Features"},"content":{"rendered":"

Good news for WhatsApp users! You can now directly buy from companies online with WhatsApp chats. Thanks to Facebook\u2019s new development with the app, the two social media moguls announced brand new tools that help businesses sell more online and consumers shop with convenience.<\/p>\n

The rising trend of online shopping<\/h2>\n

Following the footsteps of Instagram\u2019s in-app purchases, WhatsApp now implements the same functionality.<\/p>\n

The recent move came in the advent of the pandemic. Online shopping rates steadily increased among apps and various eCommerce websites. This comes as no surprise especially in a time when social distancing is being practised all over the world. Online shopping became a necessary aspect of what we now call as “new normal”, significantly removing that layer of stress from consumers who don\u2019t want to expose themselves by shopping outdoors. <\/p>\n

With this shift in the business landscape, businesses adapted to answer changing customer expectations and shift their focus onto growing (or even creating) their online shopping platforms.<\/p>\n

New features that improve the purchase journey<\/h2>\n

Facebook\u2019s goal is simple – allow business messaging so retailers can communicate with customers while they\u2019re browsing for products and help them close the sale online.<\/p>\n

The new WhatsApp Business app<\/a> and tools focus on three areas: Shopping, Facebook Hosting Services, and Business Sales.<\/p>\n

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  1. Shopping
    \n<\/strong>Facebook wants to make it easier for businesses to integrate new features into their existing customer solutions. Consumers can now make purchases directly from chat and integrate WhatsApp with existing eCommerce applications businesses are already using.<\/li>\n
  2. Facebook Hosting Services
    \n<\/strong>Facebook also announced new hosting services that will make it possible for SMEs to manage their chat and sales presence, even when employees are working remotely or from home.<\/li>\n
  3. Business Sales
    \n<\/strong>Facebook announced that their services such as chat, video calling, and messaging are free of charge while others come with their respective rates.<\/li>\n<\/ol>\n

    How business messaging works on WhatsApp<\/h2>\n