{"id":72338,"date":"2020-12-08T08:27:23","date_gmt":"2020-12-07T19:27:23","guid":{"rendered":"https:\/\/pureseotest.wpengine.com\/?p=72338"},"modified":"2020-12-16T08:53:42","modified_gmt":"2020-12-15T19:53:42","slug":"google-december-2020-core-algorithm-update","status":"publish","type":"post","link":"https:\/\/pureseo.com\/ph\/blog\/google-december-2020-core-algorithm-update","title":{"rendered":"Google\u2019s December 2020 Core Algorithm Update: What You Need to Know"},"content":{"rendered":"<p>As of the 4th of December NZT, Google confirmed its December 2020 Core Update would begin rolling out, which will take around one to two weeks to fully come into effect. Typically, what follows is a daunting period causing anxiety among businesses as they wait to see how their website rankings are affected.<\/p>\n<p>Google states, as always, that their guidance is the same for this update as any other. However, a significant time gap is noticeable between the last update (May 4th) and this December update. What this means for businesses is uncertain, but it could have a more significant impact than previous updates. Only Google will ever know what is ahead for SEO, but we try to keep up as much as we can!<\/p>\n<p>To help avoid the panic and stress of the upcoming update roll-out, we have put together some tips on how to make the most of Google\u2019s core updates.<\/p>\n<h2>The Purpose of Core Updates<\/h2>\n<p>Google\u2019s core updates are designed to reassess online content and ensure the most relevant and authoritative content is being offered to searchers. Importantly, this means the ranking of content will change with Google\u2019s updates.<\/p>\n<p>However, this isn\u2019t necessarily a bad thing; core algorithm updates are generally seen as double-edged swords. SEOs and online businesses prepare for the worst when there is also a lot of opportunities to benefit from Google\u2019s re-assessment. Websites previously impacted negatively usually haven\u2019t put enough emphasis on optimising their content. On the other hand, the sites which have been focused on improving their content and ranking can reap the rewards from this new update.<\/p>\n<p>What is definite with this core update is that rankings will noticeably change as content relevancy differs, and SEO spirits may or may not be broken.<\/p>\n<h2>How can you benefit from this update?<\/h2>\n<p>As previously mentioned, fresh and relevant content offered by sites is typically rewarded by the algorithms. So, how can you self-assess to make sure you\u2019re offering the best content possible?<\/p>\n<h3>Honesty when self-assessing<\/h3>\n<p>How can you expect to offer the best quality content if you aren\u2019t asking yourself the right questions when self-assessing? Google offers sound advice in their guidelines when it comes to asking the right questions. These include; content and quality questions, expertise questions, and presentation and production questions.<\/p>\n<p>So, ask yourself: is your content substantial in offering original and valuable content? Is your content free from identifiable factual errors? Do you have grammar and spelling errors?<\/p>\n<p>Asking questions along these lines and being honest with yourself is going to help you create the most valuable content for your site\u2019s customers.<\/p>\n<h3>Content, content, and more content<\/h3>\n<p>Focus on relevant content. It\u2019s been mentioned many times already, but website content is what Google core updates are all about! It\u2019s time to focus more resources on building high-quality website content.<\/p>\n<p>Understanding Google\u2019s <a href=\"http:\/\/www.thesempost.com\/google-updates-quality-rater-guidelines\/\" rel=\"\u201dnofollow\u201d\">quality rater guidelines and E-A-T<\/a> can help in building the optimising content for your site.<\/p>\n<h3>Pure SEO is all about making your content rank<\/h3>\n<p>Our <a href=\"https:\/\/pureseo.com\/nz\/content-marketing\">content marketing<\/a> team specialises in creating unique content which will help your SEO and conversions. If the latest Google core update wasn\u2019t in your favour, talk to us about how we can help you get the results you need. <a href=\"https:\/\/pureseo.com\/nz\/contact\">Contact us now!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As of the 4th of December NZT, Google confirmed its December 2020 Core Update would begin rolling out, which will&#8230;<\/p>\n","protected":false},"author":5,"featured_media":72341,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[2,551,117],"tags":[],"ai":[],"class_list":["post-72338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-content-marketing","category-google-blog","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google\u2019s December 2020 Core Algorithm Update | Pure SEO<\/title>\n<meta name=\"description\" content=\"Google\u2019s core updates are double-edged swords, either rewarding or punishing your content efforts. 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