{"id":82331,"date":"2021-01-28T08:18:50","date_gmt":"2021-01-27T19:18:50","guid":{"rendered":"https:\/\/pureseotest.wpengine.com\/?p=82331"},"modified":"2021-01-28T08:21:48","modified_gmt":"2021-01-27T19:21:48","slug":"twitter-relaunching-verified-accounts","status":"publish","type":"post","link":"https:\/\/pureseo.com\/ph\/blog\/social\/twitter-relaunching-verified-accounts","title":{"rendered":"Twitter Relaunching Verified Accounts in January 2021"},"content":{"rendered":"

Twitter Relaunching Verified Accounts in January 2021<\/h1>\n

Three years ago, Twitter received backlash from its users due to uncertainty of the \u201cblue badge\u201d verification process. In November 2017, Twitter stated that while the \u201cverification was meant to authenticate identity & voice,\u201d it was \u201cinterpreted as an endorsement or indicator of importance.\u201d<\/p>\n

Twitter has a longstanding commitment to only allow information on the platform in line with their own rules & regulations, and many verified accounts whose behaviour did not fall within their guidelines were removed or de-verified in 2017. However, in late November 2020, Twitter admitted that \u201cwe haven\u2019t been clear about who can become verified and when, why an account might be unverified, or what it means to be verified.\u201d This ambiguity led to a complete halt of the programme and an internal review.
\nTwitter is now preparing to re-launch the verification process, but to what end and to what lengths? Read on below!<\/p>\n

Prioritisation of Protecting Public Conversation<\/h2>\n

\"Misleading<\/p>\n

Twitter has since prioritised its efforts around protecting public integrity in current events such as the 2020 US election or the COVID-19 pandemic. Twitter has proven to be a beneficial form of social media as it reaches many people quickly through tweets and retweets. So, it is no surprise that politicians, world leaders, and scientists use it as their primary platform to reach the masses.<\/p>\n

Twitter\u2019s Call for Help to Shape the New Verification Process<\/h2>\n

Come November 2020; Twitter announced it was ready to revisit the paused verification process. While also calling on its users to share their feedback to draft the new policy. Twitter noted that asking for public feedback had become a vital part of their approach, citing that they wished their rules to \u201creflect the voices of the people who use Twitter.\u201d
\nThis request for assistance was met with a massive response with 22,000 survey responses from its users.<\/p>\n

\"tweet<\/p>\n

Implementing New Standards & Guidelines<\/h2>\n

Having taken on the public\u2019s advice, Twitter developed a set of standards and guidelines for its new verification process. Some of the changes are as follows.<\/p>\n

Twitter\u2019s verification process aimed to verify accounts of public interest that are \u201cnotable,\u201d \u201cauthentic,\u201d and \u201cactive.\u201d There are six types of accounts that are identified as eligible for the blue badge:<\/p>\n